The 8 Major Points Of This Week'S New York Fashion Week Are Here.

There are more brands coming out of this season's New York fashion week than ever before: Ralph Lauren, Tommy Hilfiger, Calvin Klein and Tom Ford. What exactly happened in New York fashion week this season?
The following eight points of concern for New York fashion week are summarized below.
　 1. despite the lack of passion, the overall vitality remains.
When the New York fashion week opened last week, the major media claimed that the New York fashion week was dead. However, these negative remarks did not affect the mood of the audience. They had long been accustomed to changing the fashion week schedule at every critical moment and began to welcome the New York fashion week in a more calm and comfortable manner. The only thing they feared would be missed was Nike's brand show in Hudson square in honor of the late NBA star Kobe Bryant. For this reason, Nike invited athletes to be models, and expressed great respect to Kobe with many editors and European designers.
"Nowadays, people seem to be more committed to improving the standard of fashion show than blindly criticizing," said Gary Wassner, founder of Hilldun, the founder of young designer brand investment company. The government should take more measures to support the fashion industry, so as to avoid its decline: "do we have to lose all these brands to other fashion week?" What good will it do to us? "
Many people are discussing how to promote New York fashion week more effectively. I overheard a luxury entrepreneur explaining to the newly recruited newcomers why there would be fewer international participants in this week's fashion week: "people don't want to fly here all the time, and then find nothing but a dinner party." she thinks fashion shows must bring very attractive stories to the audience.
　　 2. pragmatism is popular this season.
"Compared with last season, this week's fashion week is obviously more serious, even with a bit of a sense of gloom," said Kristen Cole, chief creative officer and chief executive officer of 45 Ten, a department store. The brand represented by The Row stands out because it knows their location very well, "they know who they are, so simple." Cole also believes that Gabriela Hearst has left a very strong and clear message in the show, "our customers in Dallas are absolutely concerned about this brand."
In addition, Patel of Cole and Saks Fifth Avenue refers to the new series of Khaite. "Catherine Holstein is a rising star. We can't wait to see what she will do next season," she said.
　　 3. winning by surprise
There is nothing creative about cocktail talks, but if it is used to replace fashion shows or other forms of publication, it will be very fresh. Moreover, this kind of organized activities can also involve fans from all walks of life.
Phillip Lim, a frequent visitor to the show, cancelled the original fashion show in this season, but hosted a party at the Jones Street brand store. Every interested person, including ordinary people, can participate in the event. Although people kept coming and going, the party was packed with people all day, including students who talked about clothes design and fashion editors who talked with each other.
Lim was surprised at the number of people who came to participate in the event. At the same time, the event also gave him the opportunity to have a deeper dialogue with customers, friends and media people. "If we want to find the best solution, we must try more," he said. "Of course, we can directly transform the fashion show into a public activity that is open to all. "
　　 4. a memorable show.
Susan Alexandra, a short and exquisite original musical, is another highlight of this week's fashion week. It has humorously and bitterness, which is not so common in the past, onto T. At the same time, the play's role and content narratives are also full of whimsy. As the designer's Susan Korn designs the colorful beads handbags, the actors show the infinite vitality of the new New York designers to this unpredictable industry.
Over the years, many designers have been working hard on big show music, and the last ones are often those who can integrate entertainment elements into the show. The best proof of this season is Collina Strada, Paramore's Hayley Williams, who staged a close punk rock show at T. In addition, the designer also invited Prabal Gurung, a pianist who met in Washington Square Park, and brought him back to New York on the scene.
　　 5. there are more new faces in the front row of the show.
Barneys stores have filed for bankruptcy in the past six months since the last fashion week, and Opening Ceremony has also announced a closed shop plan: if the situation before is not very clear, the situation in New York's retail industry is already very grim.
Therefore, if the fashion show no longer takes the "wholesaler" as the first goal, the designer will start to adjust the seating arrangement of his audience.
This season, the front row is filled with more designer friends and supporters than ever before. They are also one of the core audiences. They are particularly important for the fashion announcement twice a year, which is the key to disseminating information from the show. Therefore, LaQuan Smith invited many creative people from outside the industry, and handed them champagne to let the whole exhibition hall burst its vitality. In order to pay tribute to Versace's theatrical style of fashion publishing in the 90s of last century, he also carefully designed the brand show.
In addition, there are many new generation of net red men in this season, from YouTube David Dobrick to TV stars Gabi Butler and Lexi Brumback in the new Netflix drama "cheerleading Queen" (Cheer). They are gathered together to cheer for Brandon Maxwell at the natural history museum.
　　 Viral transmission of 6.TikTok
The Internet always does not play the game by reason. Although designers are racking their brains and attracting media traffic in all kinds of weird ways or popular front row guests, they are also no match for the viral transmission on TikTok. Bill Nye, which is famous for its science TV program, has participated in the The Blue Jacket Fashion Show show. It's a charity activity for male cancer treatment. TikTok was crazy about a video of his dancing on Lizzo show, and became the headline for second days.
7. red will become the fashion color of the season.
From Carolina Herrera to Eckhaus Latta to Aliette, red lipstick can be seen everywhere. This is the embodiment of the power of change in the industry. Red Boddy not only represents "excitement" and "vitality", but also one of the ways to evade global negative news, so is the green and blue primaries of Oscar de la Renta and Gabriela Hearst new series, says Jane Boddy, European creative director of Pantone Research Institute. "These simple and bold colors are actually very interesting, which are much more pure than those in previous seasons," she said.
8. diversity of colors has been reduced.
New York fashion week has always advocated pluralism and is ahead of other fashion week, but this season seems to be on the decline. Although people have been discussing how to attract more consumers through inclusive marketing in recent years, few fashion shows have invited models to highlight the diversity of age or body size, especially those with the most commercial value.
However, it is gratifying to note that there are still some faces emerging, such as Tess McMillan, a big model and musician, who used to show up for Oscar de la Renta and Prabal Gurung. Another striking new face is the Japanese mixed model Mika Schneider, who has gone through many shows for Tom Ford and Marc Jacobs.