Marketing Slows Down The Impact Of Shenlong Automobile'S Full Fight Against Disease

The impact of the epidemic on sales in China for 4 consecutive years has been more pronounced. Shenlong Automobile introduced a new brand revival plan last year. According to the original plan, the goal of Shenlong is to realize losses in 2020, and this plan will undoubtedly be slowed down by the epidemic.

In February 20th, Hubei's new coronavirus infection prevention and control command issued a notice that all kinds of enterprises in the province did not return to work before March 10th 24.

Shenlong Automobile has a total of 4 vehicle production bases in China. Among them, three factories in Wuhan, a factory in Chengdu. Among them, the Chengdu plant mainly produces Dongfeng Peugeot 4008, 5008 and other SUV models. In February 20th, twenty-first Century economic news reporters learned from Shenlong that at present, four factories in Shenlong did not return to work, and the time for resuming work was not yet determined.

"As a front-line enterprise against epidemic, Dongfeng Citroen has been affected. But for now, the overall operation is stable. We will make appropriate adjustments to the marketing work in the first half of the year according to the change of the epidemic situation. Dongfeng Citroen public relations director Qu Hongyu told reporters on twenty-first Century economic report.

In the short term, Shenlong Automobile is unable to return to work, but sales are still being actively promoted. Many Peugeot and Citroen brand 4S stores across the country have resumed business. In twenty-first Century, the business reporter reported that since January 31st, the staff of Shenlong headquarters have started online collaborative work to provide service and business support for the dealer partners.

Put epidemic prevention in the first place

It is understood that Shenlong Automobile has nearly 4000 employees in Wuhan. Because of the forefront of the epidemic, for the dragon, how to protect the safety of employees is most critical.

On February 19th, twenty-first Century, the business reporter met a Dongfeng Peugeot employee who came to CT at the West Hospital of Union Hospital, Wuhan University. "CT is no problem. Nucleic acid testing is also negative. The doctor asked me to go home for several days. " He told the twenty-first Century business reporter.

The above staff told reporters that since the outbreak of the epidemic, the company has set up relevant departments, regular statistics of the situation.

"At the beginning of the epidemic, if someone is sick and has a suspicious situation, the leader will help to contact the hospital and send some protective materials. Now, it is mainly coordinated by the government and the community. " The staff told reporters.

The rest of the month in February will have a certain impact on his salary. "February did not work, wages less than usual is also normal, after all, the company's time is also more difficult. However, our company will not say that this month, because the epidemic is not working, it will not be penny. The company will have his consideration and arrangement. " The staff told reporters.

Shenlong told reporters that since the outbreak of the outbreak, Shenlong has been actively taking relevant measures to put the health of employees in the first place.

In January 21st, Shenlong Automobile started the "daily report and zero report" system. In January 23rd, Shenlong company checked the information and left the Han direction. In January 24th, according to the requirements of Dongfeng company's "new coronavirus infection pneumonia" epidemic prevention command headquarters, Shenlong company immediately set up a command and control department to mobilize and redeploy the epidemic prevention and control work of its units.

In January 26th, Shenlong company issued an important notice to extend the Spring Festival holiday to further protect the health and safety of employees in Wuhan. At the same time, foreign employees must provide necessary foreign support for their return to China. "Foreign employees have basically returned to China." In February 20th, insiders from Shenlong company told reporters.

In addition, the dragon will provide the necessary support for workers infected with new crown pneumonia or family infection.

Marketing first

At present, the three factories of Shenlong Automobile in Wuhan need to wait until after March. The time to resume work in Chengdu factory may be earlier than that in Wuhan. However, due to the complexity of the supply of vehicle manufacturing platforms and components, the production of rotating lines is not realistic. Therefore, some models of Shenlong will not be produced for a period of time.

"In view of the subsequent resumption of official resumption of work, the company is actively formulating a comprehensive plan, which involves all aspects of transportation, catering, office space, protective materials, epidemic prevention, emergency support and production support for reemployment workers." Dongfeng Citroen said.

It is worth noting that, in the short term, consumers' demand for car purchases and consumption capacity have declined significantly. The industry believes that in February, the number of cars will decline more than 50%.

Previously, a domestic head car group's anticipation of the overall market situation was circulating on the Internet. The group predicted that the national passenger vehicle sales will be 2, 3 and 80% in April, up 50% and 30% respectively.

Like most of the domestic manufacturers, Shenlong motor went to inventory because of the car market downturn last year, easing inventory pressure on dealers. At present, most dealers do not have many stocks. However, in the short term, the market is hard to see and dealers are facing enormous pressure to survive.

In the face of the epidemic situation, Dongfeng Citroen has actively adjusted the monthly targets, policies and business actions in order to protect the dealer's operation level, and has made detailed measures from reducing target thresholds, increasing financial interest free support, and increasing subsidies for terminal personnel safety protection. Dongfeng Citroen people told reporters on twenty-first Century economic report.

At the same time, targeted online training programs for new media interactive users have been arranged. During the epidemic period, relevant online marketing activities were carried out.

Dongfeng Peugeot also adjusted its target policy in a timely manner. Ally Financial Inc coordinated financial solutions to ease dealer pressure, ensure normal dealer operation and vehicle market competitiveness, and vigorously expand online service platform and channel functions in view of the existing epidemic situation.

During the epidemic period, Dongfeng Citroen brand provided services such as delayed maintenance, vehicle disinfection, personnel protection and so on.

In view of the severe epidemic situation in Hubei Province, Dongfeng Citroen provided extended warranty to the owners of the Hubei area after the expiration of warranty in January 20th, and extended the warranty to April 30th. The medical vehicle owners against the epidemic (Hubei license limit private cars) were given free 1 years and 2 base maintenance. For thousands of taxi drivers involved in anti epidemic in Wuhan, they provide three services in maintenance, service and finance.

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