The Month Of Retail Shutdown In China

When a big city suddenly fell silent, there was no one in the street. The stillness makes people anxious and panic. When everyone is hiding at home, like a hibernation in the winter and receiving information from the cellphone, the heart is restless. There are always some people who are moved and overwhelmed.
In the spring of the new year of the rat, the faith and anxiety have been seen in the hearts of everyone in this country. It has never been so close to the panic of human being's danger. It has never been felt so much that the baton of the great righteous brave is the one who takes the life to guard the life. -- inscription
The epidemic broke out suddenly in the early January with a sudden and uncontrolled trend, from Wuhan to Hubei, from Hubei to the whole country. Until January 20th, when he interviewed Bai Yansong, he clearly pointed out that we should not go to Wuhan. Everyone should wear masks before we realized the seriousness of the problem.
In January 23rd, Wuhan sealed the city. The provincial capital city, which has the largest population and the largest population in the country, was suddenly pressed a pause button. Traffic stagnation, hotel ban industry, tourism is closed garden closed mountain, the people of the whole country at home is to contribute to the country.
The epidemic has lasted for almost a month, and there may be a subsequent delay. The first thing to suffer is the retail industry, catering, entertainment, shopping, tourism and so on. Almost all transactions requiring face-to-face transactions are largely cancelled.
The impact of the retail shutdown over the past month, the lessons learned from every retail practitioner, the opportunities after the outbreak, and so on, can be considered and analyzed from many aspects.
　　 Save oneself and save him
In February 1st, Xibei Jia Guolong's cry for tears is estimated to be the common aspiration of the entire restaurant and even retail business owners. Jia Guolong said, more than 20 thousand people, more than 10 thousand people in the dormitory, more than 10 thousand people at home. A month's wages will be 1.56 billion, if two months, three months, how much?
Under the epidemic, no one can be left alone. Fortunately, the national team began to lend a helping hand. In February 6th, the Beijing branch of Pudong Development Bank completed the 530 million yuan of credit granted to the Xibei restaurant, and in February 7th, after the remote online underwriting and signing of the guarantee contract, 120 million yuan of current capital loans entered the Xibei catering group.
Many provinces and municipalities have issued favorable policies to help SMEs overcome difficulties. Banks and financial institutions provide interest free loans to ensure that companies have ample cash flow under this cold winter. In addition to policy support, in the predicament, enterprises began to save themselves, trying to open up new channels and new business models. There is always demand. The key is how to provide new ways of supply under special circumstances.
Among the retail enterprises in the country, some of the following models are worth learning from:
First, with the help of the online platform, the original consumers will be directly faced with consumers. Xibei and the eastern slope of Meizhou, hand in hand daily fresh and fresh, by the way of piece counting, the processed vegetables are processed into standard dishes, and the catering enterprises mainly provide warehouses and human resources.
Second, change the business mode of the product, embrace the development and take advantage of each other. The "catering and retail development alliance", which is joined by Jingdong and other catering enterprises, promotes the catering brand to develop semi-finished fast food production, distribute it to consumers' homes, complete the final products by consumers, and achieve home consumption.
Third, the independent distribution of fresh door. The east slope of Meizhou city starts the convenience of "cheap vegetable station". Use the reserves of the enterprise to provide fruits, vegetables, condiments, fresh, finished products, semi finished products, etc.
Fourth, open up a new business + service mode to provide users with a package of solutions. For example, the Red Star MC, originally sold products online. During the epidemic, they quickly adjusted their strategies to become customers' home furnishing solutions. From decoration design to material selection, the whole package service was provided to customers in the form of packages. Moreover, all products display, inquiry and design plan are moved to online. Customers do not need the following line.
　　 Influence geometry?
The epidemic will not only affect the entire retail industry, but also will affect the entire Chinese economy, especially in the first quarter. How long will it take to eliminate the impact of the epidemic on the whole Chinese economy? There are different opinions between the pessimists and the optimists.
Some sensational remarks abroad say that the epidemic will make China's economy retrogression for 20 years. There are also domestic economists who believe that the impact of the epidemic on the second, third industry is particularly serious. Infrastructure, catering, entertainment, tourism, transportation, aviation and navigation can be said to be under the pressure of extinction.
Years ago, our estimate of GDP was maintained at 6%, but now we must eliminate 1, 2 and two months, and the probability of GDP below 6% is on the rise.
However, these pessimists have seriously neglected two points:
First, the Chinese government, as the biggest athlete in the Chinese market competition, has a strong leading role in the economy. For example, the bank's loose policy, the national team's launch, and even after the outbreak of the economic stimulus and pull policy once again.
Second, China's huge organizational capacity and huge economic volume. The Chinese government has a strong ability to mobilize and mobilize the private economy. In other words, the government says that it will certainly achieve what it says, because China is different from the West. It is not a pure free market.
In addition, China has a huge consumer market and production market, and its ability to resist risks and to make room for maneuver is very large. Therefore, some optimists believe that the impact of the epidemic on the macro level is there, but it will not last long, nor will it be hurt or hurt, nor will it say that it has been retrogressive for 20 years. Cao Heping, a school of economics at Peking University, believes that short-term harm to the national economy will be amortized in the next 300 days of long-term development.
Back to the whole retail industry, I am also optimistic.
First of all, the development of the epidemic itself is becoming more and more controllable. Up to the end of February, there will be overall control, and there may be so-called stalemate in some areas.
Second, the epidemic has a major impact on the scenes that must be gathered online, such as catering and tourism, but the impact of online shopping on shopping centers, business super stores and home furnishing can not be too great. In January and February, these industries belong to the relatively low season. Effect.
Third, the most important point is: I believe there will be a retaliatory blowout of consumption after the outbreak. Especially for the catering industry, tourism industry will have a huge "compensation effect". For more consumers, the consumption plan, which was originally cut down in January and February, will continue to be released in March and May.
Fourth, from the point of view of consumption psychology, people's mentality will pay more attention to consumption and hedonism after the outbreak. There will be a sense of relief and great happiness. Such a relief will further stimulate consumption desire.
Fifth, consumers will pay more attention to quality consumption, pursue better products and services, compensate for and counteract the psychological trauma and depression caused by the epidemic through satisfying the high level of consumption. On the whole, do not underestimate the generation of Chinese young consumers and their families, their desire for delicious food, the ability to crave consumption and the urge to go away.
　　 Opportunities under the pressure
The Tao of morality says that Tao is born, one life is two, two is born three, and three things are all. All things are negative and embracing Yang. The eternal truth of the human world is the alternation of the new and the old. Every subversion, transformation, turbulence and chaos are bound to contain new opportunities and new models.
The SARS in 2003 is similar to the current situation. The disaster seventeen years ago made Taobao and Jingdong in the history of China's commercial development. That year, Alibaba's Taobao was secretly formed in the lakeside garden. The entire Ali staff stayed at home and worked on the Internet.
At that time, more people began to contact the Internet and began trading online. People were surprised to find that shopping on Taobao was also good. At the other end of the north, there is a company called Jingdong, which is worried about not selling products.
During the SARS period, the Jingdong stores were particularly poor, losing tens of thousands of dollars a day. In desperation, they registered hundreds of QQ and sold products on BBS. Liu Qiangdong surprised the discovery that online sales were amazing. After SARS, Jingdong began to decide to do Jingdong online shopping mall.
Seventeen years later, the original reluctantly forced the achievements of today's Chinese business side of the overlord. This epidemic will have a painful effect on the traditional retail enterprises, which will force more enterprises to think and transform.
First, further push the traditional retail enterprises to accelerate the integration of online and offline businesses. Online is not only a tool. Online and offline will become the two wings of an enterprise.
Second, we should further stimulate the retail enterprises to improve the level of offline retail intelligence, including more intelligent stores, passenger flow capture and analysis, face interaction, online and offline integrated delivery, more intelligent storage and turnover, reduce cost backlog, and improve the utilization and turnover of funds.
Third, to promote more in-depth consumer insight in retail enterprises, further liberate consumers and make consumers more lazy. Provide a more diversified solution, instead of putting eggs in one basket, allowing enterprises to have a relatively wide range of risk tolerance capabilities, rather than just selling single products and services.
Fourth, rethink the existing business models and further optimize and transform them.
Channel diversification: we can build online channels ourselves, or we can rely on third party platform channels. For example, for catering enterprises, increase the market share of takeaway distribution channels.
Marketing preposition: to strengthen the capture of online traffic, for example, carrying out online storage and promotion, and using discount activities to lock in customers online ahead of time, and then land on the line after the outbreak. Try more online mode, such as live with goods, open private area traffic pool construction and so on.
Store Intelligence: building more intelligent offline stores, integrating products online and offline, paying online, displaying display online, shopping guide customer service for 24 hours online, etc.
　　 Concluding remarks:
It is painful to expect that an epidemic in spring will be unprepared for the whole country. It also exposes the weakness and loopholes of many Chinese retail enterprises: the ability to resist risks is weak, the intelligence level of retail enterprises is not high (the wisdom of stores, the intellectualized online, the Zhi Huihua of delivery) and so on.
The excessive dependence on cash flow and the hunger and thirst syndrome are almost a dull pain. In order to expand and develop rapidly, enterprises are basically walking on the wire, four iron pots and three pot covers in the process of capital mobilization. Once the crisis comes, such a move will bring huge crisis.
This epidemic brings us not only trauma and pessimism, but in this pessimism, we find ourselves and discover the future, that is the real hero.
Haizi said in the popular poem:
Give every river and every mountain a warm name.
Strangers, I wish you well, too.
May you have a brilliant future.
May your lovers get married.
May you be happy on earth.
I only wish to face the sea, with spring blossoms.
Finally, with this poem, bless every retailer, survive the natural disasters and expect spring blossoms.