Jiangnan Cloth Small Routine Daily GMV Breaking 1 Million, An Increase Of 500% Over The Same Period

Jiangnan cloth recently announced the brand small program data.

According to fashion headline news, from the data in February 10th, the number of small program visitors in Jiangnan Buyi is over 36 thousand, and the average daily GMV of 3 days is 1 million yuan, up 500% from the same period.

Since the establishment of the small program of WeChat in the south of the Yangtze River in 2018, Jiangnan Buyi has established a relatively complete system of member interoperability, and linked retail sales through the purchase of interests settlement and the store inventory sharing mechanism. On this basis, the group's brands quickly launched the direct purchase guide in the epidemic season, and recommended the single products and collocation in the private domain members.

In August 2018, the "no box" mini program on Jiangnan Buyi line became the first fashion group to launch a pre test and buy service. After becoming a member paying 199 yuan annual fee, consumers can enjoy six one to one collocation division customizing service each year, support users to buy it first, and users can send back unnecessary clothing within 5 days after signing the box. And in one year, it can enjoy 6 boxes of round-trip service, double integral service and so on. The turnover of small programs will exceed 1 million yuan in the first 3 months.

However, in the latest "more than box" applet, the annual fee has dropped from the initial 199 yuan to 99 yuan, but online is still an important channel for the sale of cloth in the south of the Yangtze River.

According to Jiangnan Buyi's previous earnings report, in the fiscal year ended June 30, 2019, the sales of Jiangnan cloth clothing increased by 17.3% to 3 billion 358 million yuan over the same period last year, of which the sales growth of the electricity suppliers was the strongest, up 47.9% to 393 million yuan, up 11.7% of the total sales.