Adidas Tmall Super Brand Day To Build Live Online Live On Monday, More Than 2 Million People Watching

In Adidas Originals Superstar series Shoes On the 50th anniversary day of its birth, Adidas and Tmall super brand opened fifth cooperation in February 21st. According to official information, this year Adidas Tmall super brand day 10 hours successfully surpassed last year's Adidas Tmall super brand day record.

The Tmall super brand day, Adidas and Tmall launched the Superstar 50th anniversary special commemorative series, and started on Tmall super brand day in February 21st. Tmall and Adidas speed up the whole idea, change the overall thinking, use the power of digital platform flexibly to build online live Week activities online, on-line new online gameplay, successfully open online marketing mode, and create a brand new operation plan.

Super live new online marketing

This year's Adidas Tmall super brand day Without delay, this cooperation, Tmall super brand day integrated Taobao's live broadcast of many Amoy platform platforms, playing all activities of Adidas Tmall super brand online.

From February 17th to 21, the 5 super Adidas live super week campaign has brought exceptional programs and online interaction to users.

From February 17th to February 20th, Tmall online broadcast invited guests from all walks of life to share their stories with Superstar shoes and interact with the audience. Face to face images break the gap between the brand and the audience. Without geographical restrictions, the crowd is wider and the audience can get the online benefits fairly.

In February 20th, Adidas Originals, in the specially built online live flagship store, showed you Superstar 50th anniversary's special shoes, giving viewers a deeper understanding of the brand strength of Adidas Superstar: the most classic black and white color Evergreen Pack, the Court-side Pack in the basketball field, the Women "s" Pack and women's tribute to the female power. Shoes, Superstan shoes...

Superstar, originally born in 1969, was originally a shoe type specially designed for basketball. After fifty years of baptism, its existence has gone beyond the definition of ordinary sports shoes. After conveying the spirit of Superstar, Adidas will release the new Superstar 50th anniversary products on Tmall online, which will bring a distinctive influence.

The last part is also the most ritual part. Tmall super brand day will be broadcast live across zero points, starting with Superstar 50th anniversary new products to welcome the arrival of "Adidas Originals X Tmall super brand day" in February 21st.

According to the data, the live broadcast of the 20 day is the most popular online live broadcast in the history. More than 2 million 230 thousand people participated in the live broadcast and received about 3220000 compliment. Only 10 minutes after the sale, more than 6000 pairs of Superstar 50th anniversary commemorative funds were bought.

Qi Li speed up, different warm spring.

Adidas Tmall super brand day will be unveiled by Tmall and Adidas to create exclusive cooperation Adidas Originals Superstar. The cooperation is based on the classic black and white color matching, and the shoe side "SUPERSTAR" is used to inject the stamping details into the shoe tongue. Using Tmall's "cat's head" Logo as an exquisite ornament of shoelace, the limited amount is also equipped with Tmall exclusive limited shoebox. For old users, it is a symbol of identity; for the millennial generation, it is a sign of independence.

During the event, Tmall super brand day and Tmall brand team jointly launched the "unlocking star card game" for consumers. Users can enter the relevant page through the two floor of the Adidas official flagship store. During the activity, users can gather large numbers of different star cards, including thousands of seals.

Adidas Tmall super brand day also joined hands with micro-blog to shake the voice and other platforms. For the crowd at home, it launched a challenge to invite people to share their life with the guests. They hope that during this special period, everyone's home life will be as wonderful as possible, and can be separated from Tmall's super brand day x adidas. Originals together with the "tide" better life forward, together to welcome the arrival of warm spring.

All along, digitalization is one of Adidas's brand strategy priorities, and Tmall is an important platform for Adidas to interact with consumers.

In 2019, Adidas first joined Tmall super brand day, breaking Tmall super brand daily fashion sales records in just 14 minutes, and Tmall double 11 and Adidas became the first sports brand in 2019. This new Tmall super brand day event marks the further deepening of bilateral partnership and another breakthrough of Adidas in the field of digitalization.