Once The Financial Crisis Stood Still, Daphne Now Shrank By Billions.

With the rise of e-commerce, the physical industry has been greatly impacted. This is also true of Daphne women's shoes store, which has been spread all over the streets and lanes.

According to the relevant data report, in the middle of 2018, Daphne's turnover was 3 billion 600 million yuan, down 20.8% compared with the same period last year, the operating loss was 684 million yuan, and the amount of shareholders' losses had reached 884 million yuan. Today, Daphne's market value has dropped from 19 billion 800 million to 200 million yuan. If so, Daphne will not survive in the market for a long time.

In addition to the impact of the electricity supplier, Daphne's performance has been declining, but also influenced by the founder Zhang Wenyi and Chen Xianmin. Zhang Wenyi was sentenced not only to poor management but also to economic crime for 16 years.

To talk about the development of Daphne, however, there was a wave of unrest. In the shopping mall, Zhang Wenyi is actually an outstanding entrepreneur. When the women's shoes industry just started in China, Zhang Wenyi created the brand of Daphne shoes. After years of exploration and efforts, Daphne has become a well-known brand of women's shoes with various styles and affordable prices.

At the time of Daphne's highest sales volume, sales exceeded 8 billion yuan, selling nearly 50 million pairs of shoes in one year, 6200 stores in the country, and 100 thousand employees.

But unfortunately, shortly after, one of the founders, Zhang Wenyi, was arrested in Macao. Because of the crime, Zhang Wenyi had resigned his post in Daphne before he was arrested and transferred the share rights to others. When Zhang Wenyi was investigated, he had no assets.

Besides Zhang Wenyi, Daphne has another founder, Chen Xianmin. With Zhang Wenyi's imprisonment, Chen Xianmin did not care about the management and operation of the company, and handed over the company to his nephew Chen Ying Jie.

Chen Yingjie has his own unique ideas in management. The first thing to do after he took office is to shut down the loss shops, so as to reduce the cost of rents and manpower. In addition, a number of sales channels have been set up to further increase Daphne's sales. With the sales concept of "basic fund" and the price of "ground gas", Daphne has become the first choice for many women to buy shoes.

Not long after, Daphne quickly occupied a place in the mainland market. Even in the face of the financial crisis of 2008, Daphne can still stand up, and the number of stores is still increasing.

Unfortunately, Daphne did not keep sales as high as ever. With the decline in sales, the number of stores has been shut down. The market value of the company has shrunk by tens of billions in a short time. As of 2018, the number of stores closed was as high as more than 4000.

Many people say that in addition to facing the impact of the e-commerce platform, Daphne's own development also has many problems, a large number of inventory accumulation, distribution system complexity makes Daphne's performance in the market dim. But a lot of people joked about it because Chen Yingjie later married actress Han Yuqin and shifted the focus to women, and finally ignored the development of Daphne.

Apart from Chen Yingjie, the development of Daphne itself is faced with heavy pressure. The rise of new brands, the increase of store and manpower costs all make Daphne's development pressure surge. Coupled with problems within the company and management, Daphne's losses must be aggravated.