Cambridge Branded Brand Is Invested By Cassia, A Private Equity Fund In Hongkong.

Recently, the British leather brand The Cambridge Satchel Company (Cambridge package), known as "Cambridge bag", has announced an investment from Hongkong private equity fund Cassia Investments, and the exact amount has not yet been disclosed. Faris Ayoub, founder of Cassia Investments, has joined The Cambridge Satchel Company as a company director.
In early February of this year, The Cambridge Satchel Company opened a new villas store in Oxford. After its investment, it will use this fund to seek further development and regional expansion. As an investor of China Wind luxury brand Shanghai Tang (Shanghai) and Japanese apparel retailer Evisu, Cassia Investments will bring "rich experience of Asian market development" for Cambridge package brand to help them develop Asia, especially the Chinese market. "This is very important for our business growth", the brand founder Julie Deane said in an interview with the media.
At present, China, Korea, Japan and other Asian countries are suffering from a new crown pneumonia epidemic. According to a new survey by Boston consulting company and associated blog, the total sales volume of the global luxury brands will be as high as 40 billion euros. However, after the end of the epidemic, Asia will remain the most potential market in the world.
The Cambridge Satchel Company was co founded by Julie Deane and her mother in 2008. At that time, they set up their own brand at home with 600 start-up funds. As soon as the listing of Cambridge's package comes to market, its style of restoring ancient and wild styles is rapidly becoming popular around the world. In 2010, Cambridge bag was known as "British It Bag (British IT bag)". Many celebrities, celebrities and opinion leaders chose this signature shoulder bag. British fashion blogger Alexa Chung is also one of them. Her high-profile cooperation with the brand has made Cambridge popular. Brands have stores in London, Brandon, Cambridge and Edinburgh.
But because the current trend has shifted from single shoulder bag to waist bag, shoulder bag, mini bag and other fabric lighter bag products, Cambridge brand has not performed well in recent years. In addition, the company also faces competition from other cheap brands that produce similar styles. In the 2017/2018 fiscal year ending June 2018, The Cambridge Satchel Company lost 1 million 500 thousand pounds before tax, and its turnover fell 4% to 11 million 200 thousand pounds. The company has suffered losses for fourth consecutive years, both sales and profit margins have declined.
Last June, The Cambridge Satchel Company said that it is now turning its focus to the Chinese market, and has established an e-commerce business in China, and has also launched a Chinese official website.
Earlier this month, the British crown prince Charles (HRH Prince Charles) visited the British leather goods The Cambridge Satchel Company (Cambridge bag) factory in Leicestershire Syston with the wife Duchess of Cornwall. The Cambridge Satchel Company is working on a special series to support Prince Charles's foundation. The series will be launched in February 28th, and 20% of the proceeds will be donated to charities to support education and build practical venues to create a harmonious community.