Overweight Digital Burberry And AR Presentation Through Google
Recently, Burberry launched a new AR shopping tool through Google search. Through the AR panoramic demonstration, users can get a better understanding of the appearance of the product online.
When consumers use Google to search for Burberry Black TB packages or Arthur Check Sneaker, you can see the AR version of the product. Through AR, consumers can clearly see the full angle display of products, no doubt, this way is more able to take into account the consumers' feelings and needs than simple pictures or video shows. This function is currently available in the United States and the United Kingdom, but plans to introduce more products to the world in the coming months.
"For luxury consumers, the stage of inspiration to decide to buy is becoming more and more important. Burberry is constantly trying to make digital innovations such as AR in order to create a more shocking experience and enhance personalized luxury trade, and integrate the technology with other strategies around the world.
Prior to that, Burberry also went on line with another AR experience. In collaboration with Apple Corp, it added a new function in its application, adding the graffiti map painted by artist Danny Sangra to Burberry to the user's mobile phone camera. Let Burberry's graffiti paintings easily integrate into the photos of consumers, enhance user participation and brand awareness.
Photo: Burberry official website screenshot
With the continuous progress of science and technology, AR has gradually entered the consumer shopping center and become a high-tech that can attract consumption and novelty. Besides Burberry, many brands including Gucci, Puma, Asos, Sneaker, addidas, Nike, Zara and so on are trying to AR. What surprises will our future brands bring to us through AR? Let's wait and see.
Source: Chinese clothing network: Li Yuanyuan
- Related reading
- quotations analysis | With The Increment Of The Shipment, The Price Is Sticky And The Factory Is Running Up. How Much Can The Yarn Order Be Restored In March?
- Bullshit | New Brunn X MADNESS Brand New Series Of Shoes Released, Six Uncle Sun
- I want to break the news. | Wei Ya: The Essence Of Life Is "Change".
- Mall Express | Sijiqing Under The Direct Air Outlet: Those Who Have Not Been Bought By Catty.
- Fashion Library | The Sports Fashion Brand Outdoor Voices Is Deeply In A Loss, And The Founder Is Resigned.
- Recommended topics | Spring Is Coming, And Lanvin Is On The Road To Recovery.
- financial news | 英國(guó)劍橋包品牌獲香港私募基金 Cassia 投資
- News Republic | Forever 21 Appointed H&M Former CEO As Chief Executive Officer.
- Enterprise information | 為優(yōu)衣庫(kù)代工的互太紡織,因疫情持續(xù)3周停產(chǎn)損失至少4個(gè)億!
- Bullshit | CONVERSE X OFFICE Brand New Joint Chuck 70 Exclusive Color Shoes Released
- With The Increment Of The Shipment, The Price Is Sticky And The Factory Is Running Up. How Much Can The Yarn Order Be Restored In March?
- New Brunn X MADNESS Brand New Series Of Shoes Released, Six Uncle Sun
- Wei Ya: The Essence Of Life Is "Change".
- Sijiqing Under The Direct Air Outlet: Those Who Have Not Been Bought By Catty.
- The Sports Fashion Brand Outdoor Voices Is Deeply In A Loss, And The Founder Is Resigned.
- Spring Is Coming, And Lanvin Is On The Road To Recovery.
- 英國(guó)劍橋包品牌獲香港私募基金 Cassia 投資
- Forever 21 Appointed H&M Former CEO As Chief Executive Officer.
- 為優(yōu)衣庫(kù)代工的互太紡織,因疫情持續(xù)3周停產(chǎn)損失至少4個(gè)億!
- CONVERSE X OFFICE Brand New Joint Chuck 70 Exclusive Color Shoes Released