The Sports Fashion Brand Outdoor Voices Is Deeply In A Loss, And The Founder Is Resigned.

In February 21st, the US internet campaign fashion brand Outdoor Voices announced that Tyler Haney, the founder of the brand, resigned as CEO. In February 25th, Tyler Haney released its resignation to all staff by using cooperative office software Slack, leaving its own brand.
In her resignation, she expressed her dismay: "as we all know, I am so proud of the team and brand community we have built together. We also know the weight of Outdoor Voices in my mind. The decision to submit my resignation has made me heartbroken. The six years of struggle with you are the best experiences in my life. Thank you for your constant company and encouragement. I wish you a bright future.
The Outdoor Voices board said that the company respected the choice of Tyler Haney, and thanked her for her dedication. In order to help brands achieve long-term and stable business development, they decided to make small scale layoffs. The company will get a new capital from existing investors to support future business expansion.
According to people familiar with the matter, Tyler Haney was forced to resign from its CEO position because of the serious loss of its brand. Before finalizing the chief executive, Cliff Moskowitz, President of private equity fund InterLuxe, will act as Outdoor Voices's agent CEO.
Over the past 6 years, the amount of Outdoor Voices financing has exceeded US $64 million, and its annual sales volume is about 40 million US dollars. However, according to a departing executive, although sales were good, losses in Outdoor Voices also rose as sales grew, with an average monthly loss of about $2 million, due to large sales and other expenses. In 2018, the group's losses reached $21 million, far exceeding the expected $12 million.
Last year, Outdoor Voices received a new round of financing from investors such as long-term investors and venture capital General Catalyst, which is less valued than the previous round.
Founded in 2013, Outdoor Voices is headquartered in Austin, Austen, Texas. It mainly produces and sells casual wear for men and women, including tight pants, sports bra, T-Shirts, long sleeved sweatshirts, jackets, bottoms and so on. Outdoor Voices regards itself as an innovative enterprise. In the increasingly competitive sportswear industry, it is committed to researching and developing durable sports wear (Outdoor Voices, called "technical clothing"), and was determined to become a rival for Lululemon.