Offline Stores Do Not Perform Very Well. Sports Brands Rely On Micro Businesses.

In recent years, many sports brand enterprises have issued a voluntary announcement to explain the current operation of the company. Due to the impact of the new coronavirus epidemic, the operation of the entity stores under the brand lines has not yet fully resumed business, so many enterprises have shifted their attention to online channels. "Cloud shopping" and "cloud shopping" have all become a brand new marketing mode of sports brand enterprises.

A lot of brands sell online sales platform, sales promotion and discount mode. Among them, the domestic sports brand including 361 degrees and Anta, employees began to play the role of micro dealers temporarily, and open online selling mode.

Recently, the world-famous sports brand KAPPA parent company China has released a notice announcements that the group and its subsidiaries have resumed their offline stores by February 19, 2020 according to the relevant government's epidemic prevention and rehabilitation instructions. KAPPA children's clothing business accounted for 30% of the total number of stores, and other stores are slowly resuming work.

China's trend indicates that due to the impact of the time of the epidemic, the delay in the resumption of work and the impeding of logistics and customs clearance, the trend of goods supply is unable to circulate in the warehouse of Wuhan City, Hubei province.

Not only is Kappa, but Anta also announced the announcement on February 17th, announcements that nearly 40% of the stores in mainland China have resumed normal business by February 14, 2020, but up to now, more than 60% of the stores have been temporarily closed. The outbreak will inevitably have a greater impact on the financial performance of the group in the first half of 2020 and is expected to return to normal level in the second half of the year.

Subsequently, XTEP, 361 degrees have issued a notice, for now, the group's self produced factory has basically resumed operation, initially expected to be in addition to stores located in Hubei Province, the rest of the country's retail stores will slowly resume operation before the end of February.

Due to the lack of performance in line, many sports brands have invested in the online industry. Many sports brands like to adopt the way of CPS (Sales) split, meaning that every employee will own their own two-dimensional code. When a two-dimensional code of a certain employee forms a transaction, the employee will get a certain commission percentage from the transaction.

The emergence of the epidemic has undoubtedly led many enterprises to turn to the development of online businesses. I believe there will be a brand new reform after the outbreak.