Catering, Takeaway And Baoding "Epidemic Prevention": "Contactless Economy" Was Pushed To The Stage, Takeaway Platform, Deep Tillage, And Strong Sense Of Supply.

Technology war epidemic: the strength of platform economy ten

Under the outbreak of the new crown pneumonia, the food and beverage merchants of the hall had no choice but to press the pause button, and they turned to apply for a takeaway stop. The takeaway platform has given some businesses the chance to survive in Jedi, and has also provided consumers with safety protection. "Three hours on-line takeaway declaration process", "contactless" distribution and "smart meal" have arrived.

In fact, the epidemic gives the merchants and takeaway platforms a chance to think deeply. More and more businessmen recognize the role of digitalization and online in catering operation efficiency and Ping efficiency. Of course, the takeaway platform also found the demand from merchants and consumers, and found the future force.

What will life be without takeaway? When the new crown pneumonia is coming, this problem is undoubtedly cruel.

Shawn, a 26 year old (alias), came to Shanghai from the US in the second half of last year. The convenience of Chinese takeaway service once surprised him. Relying on takeaway, otaku can live a life of "open mouth". However, because of the need for epidemic prevention and control, some businesses have also reduced their business, and he has been eating convenience foods for more than 20 consecutive days.

On the one hand is the huge demand of users, while it is still difficult to return to work. The self-help of the catering industry is imminent. Take the Sichuan cuisine chain brand Shanghai magnet Sheng Tian Mao Wang as an example, the company has 8 stores in Shanghai, and 6 have resumed business status, but at present, they can only do takeaway distribution. Huang Yuanqiu, the founder of the company, told reporters in an interview with the economic news reporters in twenty-first Century that the way of taking away the business could keep the company from losing money.

In order to maintain normal operation, the takeaway platforms such as the US regiment and the hungry have opened the "contactless distribution" during the Spring Festival. The fast donkey purchase platform under the US flag has launched the "no touch" for the merchants, and has also introduced the intelligent cupboard for the users. The takeaway platform has given some businesses the chance to survive, and also provide consumers with security. This is also an opportunity for the industry to change. How to co-exist with businesses? It will be a big test for the takeaway platform.

Open source in the catering industry

"We can't carry it for 3 months." Not long ago, Jia Guolong, the founder of Xibei, ripped open the curtain of self help in the catering industry.

The catering industry is a trillion potential market. According to the Chinese cooking association, the total income of the catering industry reached 46721 billion yuan in 2019, of which 15.5% came from the traditional peak season of Spring Festival consumption. However, during the outbreak of the new crown pneumonia, a number of restaurants, wedding banquets, and new year's Eve meals were cancelled. Some of the catering outlets were closed. The orders for the new year's Eve meal were up to 94% of the total amount.

In the period when the market is not functioning properly, besides supporting the policy, the industry needs to cooperate with the Internet platform to maintain the basic operation. The platform also needs to provide "wartime" services to the epidemic.

"At present, the demand for food products is affected by the epidemic in the short term, but the growth of non meal categories is very fast. In addition, the epidemic will greatly accelerate the online and digitalized catering industry. Recently, there are many restaurants that only used to be canteen food but no takeaway, and the supply will be more and more abundant in the future. Wang Puzhong, senior vice president of the US group and President of the family business group, told reporters in an interview with the economic news reporters in twenty-first Century that there will be losses in the short term, but we are more concerned about how to continuously meet the needs of consumers.

In the case of stores unable to reach consumers directly, many merchants turned to the matching of diversified business models and took the takeaway into the sales channel. After visiting the 3.3 000 catering businesses, the US group found that 53.6% of the takeaway merchants who were in the business state in the early February accounted for more than half of the revenue, and nearly 43% of the merchants took away the business income. Weighing over 70%, takeaway has become an important starting point for catering businesses to maintain revenue and reduce wastage.

"In order to help businesses restore business, the current application for takeaway business, basically three hours to complete the process line. And in the past, it took more than a day. Xue Bing, managing director of the US takeaway development department, told the twenty-first Century business news reporter that the situation is slowly improving and orders have begun to pick up. The more obvious nodes were started in February 8th, and a number of enterprises began to resume work, and demand slowly came up.

According to the hungry data, as of February 18th, nearly 100 thousand stores new on-line takeaway function.

Deep layout supply chain

Epidemic prevention calls for "less going out and less contact", which makes people's shopping priorities shift to takeaway platforms. The takeaway here is not a narrow takeaway, but includes meat, eggs, vegetables, condiments and other foods and daily necessities.

This change also allows the takeaway platform to see the new business opportunities for the deep layout of the supply chain. Wang Puzhong revealed that the US group's flash buying increased sharply during the Spring Festival, and sales of rice, Cereals, oils, condiments, fresh fruits and vegetables and snack foods increased by 400% over the same period last year. During the Valentine's day, flower sales increased by 58 times a week. "Convenience stores, social freshness, vegetable market operations, chain pharmacies, stores and other modes of business to enter, through digital development of marketing channels, is also a business demand."

When the catering industry meets the "black swan", the supply chain from the material to the consumer needs to be opened up across the board, and the third party supply chain platform plays a significant role at this time. "At the beginning of last year, we put forward the digitalization of the supply side. We hope that we can give businesses some suggestions and suggestions from the location of restaurants, offline decoration, the ratio of food to food, the design of vegetables and the laying of hardware. Because many restaurants were designed around the hall, the design of moving lines in restaurants is not suitable for takeout. We will give some suggestions for improvement, which is more suitable for takeaway service. " Xue Bing revealed.

More and more enterprises have seen the role of digitalization and online in catering operation efficiency and Ping efficiency. Force takeaway is almost all restaurant's helpless "open source" choice. However, the demand for food is different from takeaway and normal meals. Generally speaking, takeout is more inclined to single products, but not as much as class food. In addition, from the convenience point of view, catering enterprises are no longer stockpiling a large number of fresh ingredients, but on demand.

In the second quarter of 2019 earnings call conference, Wang Xingceng, CEO, said: "China's urban population has 860 million. According to three meals per person per day, 2 billion 500 million meals a day are needed. The two companies in the industry have only 2% penetration, and the market potential is still great. Moreover, as the urbanization process and lifestyle change, the proportion of cooking at home will drop. "

At present, in addition to the state and local policies such as tax relief and relief, the hungry and the United States have launched positive relief and subsidy measures to support catering enterprises. After the new crown pneumonia, the catering industry will face a recovery period, and it also needs time to adapt to changes in consumer habits, including higher requirements for efficiency and food safety.

"Contactless" distribution and "smart meal"

For takeaway platforms and catering enterprises, the new crown pneumonia epidemic is a rigorous examination, forcing the whole industry to evolve.

Xue Bing revealed that many of the main restaurant businesses began to expand sales channels, such as the public comment on the Black Pearl Restaurant, and some five star hotels, all began to try to expand channels through takeaway. "Some customers may be considering the short term transition, but I believe they will continue to make good use of the platform after they have realized the revenue from takeaway."

The "contactless" distribution line opens the door to intelligent industry. Recently, the unmanned delivery vehicle of the US group appeared in the District of Shunyi District, Beijing. This is the first time the US mission has made an actual order delivery on the open road. The yellow car with a large size and a mini car is a replacement for the younger brother.

It is understood that the distribution of residents in the US group to buy vegetables orders, the intelligent distribution dispatching system will assign the order to the unmanned distribution vehicle. The unmanned vehicle will automatically drive to the contactless distribution point of the destination community after picking up the goods at the US group buying food station, and hand over the food box with the pick up people to remove the goods, and the whole process will isolate human contacts.

According to the information disclosed by the US group, the sorting, packaging and riders of the US group are relatively scarce. Only 2 sites in Shunyi, Beijing, will serve nearly 100 thousand users in the 86 communities. When the volume of orders increases, the delivery of unmanned vehicles can certainly decompose part of the pressure. Coupled with the smart cupboards currently being promoted, intelligent services are promoting the takeaway industry upgrading.

In February 12th, the "contactless distribution report" released by the US group takeaway showed that over 80% of the total orders taken by the US group took the form of "contactless distribution". At present, "putting the door handle" and "putting the door" are the new demands of consumers.

Another notable measure, "smart food cupboard", has been the first to operate in Wuhan and Beijing in January 30th to further reduce the risk of infection in serious areas. According to Xue Bing, the backstage data of the smart cupboard and the takeaway platform of the US group are opened up, which can enhance the efficiency of the whole platform. "For example, a takeaway man had to wait for a meal in the restaurant before he could wait. Now he can know exactly how long he has to wait, and he can step on the time to pick up the meal and reduce the waste of waiting time."

Xue Bing predicted that the smart cupboard will start in March and gradually spread across the country, first landing in Shanghai, Guangzhou, Shenzhen and other tier cities.

The new crown pneumonia epidemic is also dangerous for some enterprises. "The core of the catering industry lies in the ratio of price to performance, satisfaction and repeat purchase rate, which is the embodiment of the customer's recognition of the product." Huang Yuanqiu explained the survival of the restaurant in the near future, and the on-line and customized purchase of food materials will change the current supply chain mode.

Huang Yuanqiu, who has been in the restaurant for more than 20 years, has gone through many difficult times. He has also experienced the thrill of financial resources. When he talked about the new crown pneumonia epidemic, he saw it more frankly: "the epidemic is not a product, nor a market. It really impacts people's inner world." We need innovation and change, relying on the Internet platform and tools for mutual benefit. "

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