What Changes Will China'S Textile And Apparel Industry Face After The Outbreak?

According to statistics from industry authority departments, the infection of the new coronavirus has a great impact on textile and garment enterprises. Due to multiple comprehensive factors such as transportation, logistics, prevention and control, workers, less than 30% of the knitting enterprises started before February 15th, and nearly 50% of the enterprises started by the end of February. It is worth noting that up to now, about 30% of knitted enterprises have no obvious starting plan. By the end of February, less than 30% of enterprises expected to be able to return to 50-70% capacity. About 60% of enterprises expected to reach the end of February, the capacity is expected to be restored to less than 50%. The impact of the epidemic on enterprises and industries can be seen from this.

The outbreak of the new crown pneumonia is still rampant. The urgent need to see the inflection point still needs to wait. At the same time, there is tremendous pressure of immediate resumption and strict control of the pressure of the spread of the epidemic. According to the CKIW Shenzhen needle Expo's survey of more than 100 industry enterprises, the major industrial clusters in Wuhan have been gradually resumed, except for the enterprises. According to the enterprises, the main problems facing the enterprises are mainly concentrated on: the staff can not be in place, traffic and logistics are blocked, raw materials supply and other factors, so that most enterprises' orders and market will be in the following few. Within a month, it continued to be affected.

The impact of the epidemic on the economy has been predicted by many experts. Economists believe that from a macro perspective, demand and production slump will have a significant impact on investment, consumption and exports, which will lead to higher unemployment and higher prices in the short term. Catering, tourism, film, transportation, education and training industries are the most affected, and the impact on the vast number of small and medium-sized enterprises is enormous.

What will happen to our industry under the influence of the epidemic? How can enterprises break the situation?

After this epidemic, the whole garment industry will have the following important changes.

1 the strong and the strong, the industry passively shuffle the cards.

The abrupt epidemic has swept the industry changes that took place in the past 3-5 years in a short time, and changed the competition pattern and accelerated the industry shuffling process. Relatively speaking, enterprises with large scale enterprises, strong R & D and innovation ability, better management structure, and cash flow abundant enterprises can survive better, and some enterprises lacking of financial strength and core competitiveness will gradually step up. Exit from market competition, strong Heng Qiang.

2 consumers deep online, accelerate the integration of online and offline businesses

The sudden outbreak spawned the "home economy". People live at home and transfer the demand of life and consumption from offline to online. Online classroom, online medical treatment, online entertainment, live online shopping, fresh take out, online social life and other lifestyles make consumers' deep online become the norm, and the epidemic control is restricted. Many terminal shops and businesses have to use online camps. The way of marketing and social marketing connecting consumers, online office, new retail, live selling, community operation and other means directly accelerates the integration of online and offline businesses.

3 urges enterprises to speed up structural adjustment and layout.

This epidemic brings the most important deep reflection to many production enterprises. Is it possible for an enterprise to be unaffected when the epidemic is coming? In the final analysis, the business structure of business or sales channel is too single, which is limited to traditional offline channels, single market and order business.

4 speed up the process of intellectualization and digitalization and enhance efficiency.

Underwear, as a traditional labor-intensive industry, has a long supply chain and a high degree of dependence on manufacturing workers. Therefore, the efficiency of the industry is low, and the production and retail digitalization and intelligence of the enterprises are relatively low. The arrival of the epidemic has led to a large number of workers unable to go to posts, resulting in a large number of enterprises' capacity being greatly affected. In the dilemma of being afraid of stock and not being afraid of goods, the essential reason is the lack of digitalization and intellectualization. Therefore, the arrival of this epidemic will make many business owners think hard and speed up the digitalization and intelligent upgrading of enterprises.

5, enhance enterprise immunity, strengthen enterprise's ability to resist risks and crisis consciousness.

Abrupt epidemic situation has caused all enterprises to resume production, marketing, raw materials, orders and other links have been greatly affected. The pressure of operating costs, personnel wages and rents has made many small and medium-sized enterprises lacking cash flow and risk resistance difficult and greatly raised their worries and crisis awareness, so that more enterprises can think about how to better enterprises from the strategic level. It has the ability to resist risks and strategist.

6 fast development of new channels such as live broadcasting and social business, many enterprises will usher in a new round of development opportunities.

It is predicted that in 2020, the number and size of China's social networking providers will increase from 422 million and 2 trillion and 60 billion 580 million yuan this year to 773 million and 30000 billion yuan respectively. The scale of the market will further expand, and at the same time, under the influence of the epidemic, staying indoors will become the best choice for people to avoid disaster. Online shopping has become the best way of consumption to meet daily life needs. Compared with traditional electricity providers, social networking providers have significant advantages in terms of traffic, operation, channels, users and passenger costs. Live broadcasting and social business will usher in a new round of development opportunities.

7 changes in health consumption upgrading

The outbreak has largely overturned people's health concept and made more people aware of the importance of health. After the outbreak, the national health industry will usher in explosive growth, and the health and protection consciousness of the whole population will be further enhanced. Health and health will be the theme of people's future life. For the underwear industry, consumers will pay more attention to health. Products and lifestyle will greatly stimulate the healthy underwear industry and the explosive growth of peripheral protective products.

8 new opportunities for community-based retailing

After the outbreak, community-based, lifestyle, integration or new trends, consumers in order to avoid personnel intensive, shopping diversion and focus on the radiation surrounding communities of fresh supermarkets, convenience stores, as well as new coverage of the community to the retail platform, and through the observation of recent data shows that the Internet life part of the average amount of orders higher than usual 50%. 。 This is also a very important reference for underwear retailing. Community-based will become one of the most important areas of offline retail channel. Through the cultivation of consumption habits during this epidemic, this kind of retail based on community service will usher in new opportunities.