Li Jiaqi And Victoria During The Outbreak

After the Spring Festival, Li Jiaqi and Wei Ya, the head of the head of the goods, resumed their work in succession. In January, 30 days later, Wei Ya was premiered, and in February 5th, Li Jiaqi reopened the live broadcast.

As the head of the electricity supplier anchor, Li Jiaqi's broadcast has attracted wide attention, and he has repeatedly boarded micro-blog hot search. But compared to the previous day's broadcast, Li Jiaqi dropped sharply on the live broadcasting frequency, only 5 live broadcast before February 17th.

Compared to Li Jiaqi, after years, the frequency of live broadcast is different from that of usual. However, with February 6th as the limit, the number of people watching, the sales revenue and the quantity of goods changed greatly.

In addition, affected by the epidemic, most of the commodities before February 10th had to choose the way of pre-sale, but until now, many goods in Hubei, Wenzhou and other regions can not be shipped normally. Looking at the live broadcast of the waist, the impact is not less than that of the head anchor.

It seems that the epidemic has increased people's shopping time and opportunities, which should bring about the growth of the live broadcast of e-commerce, but it is not the case.

In fact, in the case of factory downtime, logistics delays, and the direct broadcast business base is also forced to shut down, the live providers of electronic commerce are anxiously waiting for the recovery of vitality.

After the festival, the frequency of Li Jiaqi's Broadcasting decreased, and most of the previous commodities were sold in advance and not shipped in many areas.

"Hello, Hello, everyone, I'm coming." In February 5th (January twelve), Li Jiaqi opened the first live broadcast after the festival.

In the first live broadcast, Li Jiaqi's live broadcast maintained the same heat as before, and the last broadcast was in January 24th.

Taobao data show that Li Jiaqi's first live broadcast of nearly 15 million, Taobao live third party data platform excellent adults data show that the day sales of about 286 thousand, 20 products were quickly robbed of empty, total sales of about 31 million 360 thousand, PV Super 10 million. Li Jiaqi launched and even boarded micro-blog hot search.

After several live broadcast, Li Jiaqi also received the same attention as usual and watched tens of millions. On the whole, Li Jiaqi basically matched the number of recommended commodities, about 20 pieces.

But compared with the previous days, the frequency of Li Jiaqi's live broadcast has been significantly reduced.

It is reported that Li Jiaqi broadcast 19 games in December last year. Before February 17th, Li Jiaqi broadcast 5 times this month.

In February 17th, Li Jiaqi conducted sixth live televised events in the next year. After that, he broadcast live every day, and only had a day off every Friday. That means Li Jiaqi is going back to work.

Affected by the epidemic, in the initial live broadcast, "lipstick" did not test lipstick. He explained that when he went out, he had to wear masks and lipsticks were rarely used.

It was not until February 13th when Li Jiaqi introduced Armani products that he finally failed to try and color on his lips.

In addition to lipstick, from the type of recommended goods, the first few live broadcast is not much different from the previous situation.

From the quantity of recommended products, 20 products were recommended for 5 days, including 5 items for food, 2 sterilizing products and a bedding, and the rest were cosmetic products.

The average live broadcast has not changed much since then. According to excellent adults data, the average daily income of the 3 live broadcast from January 9th to January 12th is about 25 million, and the direct broadcast sales after the festival are also on average.

However, affected by the epidemic, before February 10th, many of the commodities recommended by Li Jiaqi encountered shipments in some areas, especially in Hubei.

In the live broadcast of February 5th, Li Jiaqi said that all commodities on that day were pre sold and will be shipped after February 10th. However, Hubei, Wenzhou and Taizhou do not deliver goods, and remote areas do not mail them.

Many netizens said that it was hard to expect Li Jiaqi to live directly. But how could Hubei, Wenzhou and other regions not deliver the goods? There are still many netizens in the area where express delivery is stopped and the city is closed.

People who have fast hands even though they have snatched the goods, the freight cost is 999 yuan. They can not help but sigh, "Hubei Er is too difficult."

On the issue of delivery, two Taobao shops were consulted. Both shops have said that the Hubei area will not be shipped temporarily due to the epidemic. A shop said that the estimated delivery time in addition to the Hubei area is around -12 February 10th, and will be adjusted according to the actual situation. Another store replied, Hubei and Wenzhou were unable to deliver goods. At present, they only support SF express, and other areas need to see whether Shun Feng supports them.

It is understood that affected by the epidemic, Zhejiang, Wuhan and other serious and remote areas are still unable to deliver goods. Many products are still being sold in advance.

Many of the people who were trapped in the family tried to calm their mind by chopping their hands, but they were cut off by express delivery.

The number of live broadcasting products in the early days of Wei Ya has dropped sharply, and the sales volume has dropped sharply.

Compared to Li Jiaqi, Victoria's live broadcast is more competitive. As of the 18 day, after the festival, she has been broadcasting live 15 times, almost one day broadcast.

But it is worth noting that in the 6 live broadcast before February 6th (January thirteen), the amount of viewing is far below the previous level, and the number of commodities has also shrunk dramatically.

In the first 5 games, the amount of live broadcast was 3 million slightly, and that in February 6th was 5 million. But before that, the average amount of live watching by Wei Ya was over 10 million. After February 6th, the amount of viewing is back to the tens of millions.

After a year, the number of live products broadcast by Wei Ya was sharply reduced, and the recommended commodities in the first 6 live broadcast were maintained at around 10. In the past, single field recommended goods were seldom less than 30 pieces. Take the first 6 live broadcast in January as an example, the recommended quantity is 38, 22, 93, 30 and 78 respectively. After February 6th, the number of live rooms returned to normal.

At the same time, the sales of Victoria's live broadcast also experienced changes in roller coaster.

Taking February 6th as the limit, according to excellent adult data, the number of live sales in the front is around 10 million, and sales on day 6 are 20 million, after which most live sales are above 40 million, and sales of 17 are even as high as 120 million.

In the category of goods, or affected by the epidemic, clothing products are less, and the recommended commodities are mostly cosmetics, snacks and other commodities, most of which are used at home.

Similar to Li Jiaqi's situation, many of the products in the live broadcast are sold in advance, and parts of Hubei or Wenzhou are delayed or suspended.

It is understood that due to the impact of the epidemic, at present, live broadcast is still at home.

On the whole, the epidemic had a more significant impact on Wei Ya, especially for the live broadcast before February 6th.

So what will be the impact of the anchor in the middle of the waist compared to the two head anchors of Li Jiaqi and Wei Ya?

The volume and sales volume of the anchors were greatly reduced, and the recommended products were halved.

In the selection of two anchors Chen Jie and Kiki, two were 2 million 740 thousand and 3 million 540 thousand fans respectively.

The two anchors are similar in some respects to the situation of Wei Ya, first of all, the number of recommended commodities is decreasing, and the number of goods in Chen Jie Kiki live broadcast has dropped by more than half.

In terms of the amount of watch, Chen Jie Kiki and queen baby dropped to about half of the original.

In terms of income, the income of Chen Jie Kiki declined more obviously. The direct sales in January 30th were only 14 thousand, and the average sales of several days before February 7th were about 1 million. Sales began to pick up after 7, the highest 5 million. In the same way, the sales revenue of the baby's live broadcast also declined to some extent.

With the passage of time, their live broadcast is also gradually resuming, and the amount of watch and sales are close to the usual level.

The dilemma of live broadcast of e-commerce under the epidemic situation

The impact of the epidemic on the direct seeding of e-commerce is direct. Especially before February 10th, many enterprises did not return to work, the supply chain was cut off, transportation was also strictly restricted, and the cost of logistics was high.

For the live broadcast of goods, these objective external factors are difficult to solve by themselves. Especially for small anchors, it is a luxury to find the normal supply chain. But if there is a good supply chain at this time, it will be an opportunity to go against the trend.

Li Jiaqi, Wei Ya and other head anchors have certain channels, and the impact may be slightly smaller. But the quantity and type of goods have to be changed. Consumers will have to wait for a long time before they can receive the goods.

It is true that people can watch the live broadcast during the epidemic period, but this may not bring income growth to most of the live broadcast of e-commerce. More people live directly may only maintain an exposure. After all, the live broadcast industry is very familiar with it.

At present, as the company gradually resumed work and logistics slowly recovered, the live broadcast of e-commerce will gradually return to normal. However, during the time when the epidemic has not been completely eliminated, the objective impact will continue to exist.