Cloud Show Buy Buy Buy Temple Library Paris Show Live Play New Routine
The epidemic impede the physical distance, but it can not stop the space crossing.
Beijing time 15:50 p.m. on February 26th, temple library X Lanvin2020 autumn winter Paris women's show is being broadcast live on the temple library platform. It is reported that this is the latest attempt to cope with the impact of the new crown pneumonia epidemic.
Reporters entered the temple library platform home page to see, there are two live Temple library X Lanvin2020 autumn winter Paris women's show live broadcast live, a person of 23512 people, one for 15881 people, comment area barrage enthusiasm. Reporters also noted that there is also a free raffle bar on the upper right side of the live broadcast page. "Our live broadcast also has a raffle every hour, which is a Lavin necklace worth 3600 yuan." Temple Library in an interview with Beijing Business Daily reporter said.
It is reported that in order to enable users to have a more intuitive understanding of the show, the temple library invited Guo Xiayan, a Chinese fashion designer stationed in Paris (GXiayan) as the anchor of this great show live, and asked her to comment in real time on the LANVIN live show, explaining in detail the trend of this year, the highlights of LANVIN design, and the skills of makeup and collocation. At the same time, temple library and Guo Xiayan jointly planned to enter the background of the show, and expose the live broadcast of the supermodel.
In addition to live show, temple library is also in the purchase link with fashion week synchronization. "The 2020 spring and summer section of the brand has already been put on the temple library, and it can also be bought live. In the autumn and winter of 2020, after the end of the show, there will also be a new part of the brand, and it should be regarded as the show." Temple library told reporters.
According to its disclosure, as early as the Paris show, the Milan Fashion Week held earlier, the temple library also cooperated with the cooperation brand. "Milan show, we broadcast 5 games, then sent to Milan colleagues, so the channel and fluent operation is basically familiar." Temple library said.
It is noteworthy that in addition to the fashion week opening "cloud show", since the outbreak this year, the temple library has been optimized in logistics. For example, during the 2 / 14 Valentine's day this year, the temple library opened the service of "flash delivery". Users of luxury goods in Beijing can achieve 2 hours of service. The normal delivery time of the service is from 9 to 17 p.m., and the order from 17 o'clock to 9 o'clock the next day will be finished before 12 o'clock the next day.
In addition, for the different pricing products, the temple library is also piloting special car delivery. Temple library told reporters: "at that time there was a Hermes snakehead bag priced at 139 thousand yuan just arrived, customers need to get the goods that day, so we sent a special housekeeper to drive the bags to the home." It is understood that the temple library service in Beijing has been basically implemented, can be put in place, and specially responsible for driving the housekeeper team will also be unified to suit leather shoes, white gloves and other open mission.
For the measures taken since the outbreak of the temple library, deputy director of an e-commerce platform told reporters that it is a model for deepening brand cooperation and strengthening channels. He analyzed: "as a luxury electronic business platform, the monastery itself already has a certain logistics basis. If we are upgrading at the service level and matching with the positioning of luxury goods, and at the same time, we will maximize the penetration of the brand link, and under the current situation that the basic line of luxury goods is cold, it is likely that we will have an upside down trend."
Source: Beijing Commercial Daily writer: Wang Xiaoran Chen Mei
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