Practicing The 2448 Strategy, Building A New Cluster Of Innovation And Development

Editor's note

In recent years, many challenges have been faced by new technologies, new industries, new consumption and new cities, especially the outbreak of the new crown pneumonia outbreak at the end of last year, which has a profound impact on the current and future development of the professional market. The development of the textile and garment specialized market has entered the post epidemic era, and the specialized market in various areas is facing various difficulties. It is urgent to actively adapt to the new requirements, improve the new positioning and expand the new functions. In order to meet the needs of people's better life, we should play a role in wisdom and action.

In order to further promote the optimization and upgrading of textile and garment market, the China Textile union circulation association will jointly open up the textile and clothing weekly magazine. "Innovation and development market" column It aims at summarizing and refining the exploration practice, successful practices and valuable experience of the cluster market, promoting the core competitiveness and influence of the professional market, and contributing to the healthy development of the industry and the enhancement of international competitiveness.

Three of innovation and development:

Practicing the 2448 strategy

Pu courtyard creates new clusters of innovation and development

Tongxiang Pu Yuan wool weaving industrial cluster is one of the most representative and leading textile and garment industrial clusters in China. After forty years of development and innovation, Puyuan, Tongxiang, Zhejiang, has formed a large-scale production base and distribution center of wool knitted garments with large scale, high industrial agglomeration, perfect industrial chain and professional division of labor. It has become a characteristic industrial cluster with international and domestic influence. Tongxiang Pu Yuan has continuously upgraded its chain of manufacturing clusters and flexible and innovative circulation clusters. Pattern has become the main trend of China's textile and garment industry cluster.

In the new era, Tongxiang Pu Yuan has taken the lead in judging the situation and has taken the lead in judging the advantages and disadvantages of small and medium-sized enterprises and small and medium-sized businesses in the market and small and medium-sized designers. It has actively explored the new path of cluster development from the height of the organizational mode of the cluster, creatively proposed the new target of the service cluster, and formed a service platform through the key projects such as the creation of the industrial innovation service complex. The high integration of agglomeration and service resources will create a productive service industry highland, and then create a new three wheel drive cluster of production, circulation and service, thus exploring a new way for the development of the textile and garment industry cluster in the whole country. In the future, based on the "famous town of Chinese woolen sweater", with the goal of building "the first town of Chinese fashion", and driving the town economy with industrial development, the new cluster of Pu Yuan has described a more grand blueprint.

Scientific planning, 2448 strategy depicts the new blueprint for sweater town

In order to seize opportunities for development and achieve new leaps, Tongxiang Pu Yuan has formulated the "2448 development strategy", established two major goals of building China's first fashion Town, and built a world-class knitted fashion industrial cluster, and four paths of specialization, digitalization, fashion and internationalization; and actively promoted the four of the core areas of the market, the fashion manufacturing industry zone, the fashion creative headquarters area and the ancient town tourist resorts. The regional cooperation will focus on eight major actions, including platform economy, trade and exhibition economy, digital economy, creative economy, brand economy, export-oriented economy, talent economy and green economy, so as to write a new chapter for the development of new clusters and new markets.

At present, more than 200 textile and garment industrial clusters in China have formed a large scale industrial agglomeration and promoted the textile and garment industry to become a pillar industry in the township economy. In the new international and domestic economic situation and industrial competition pattern, the upgrading direction of industrial towns is the key to winning the next stage. As a leading cluster of production cluster and commodity circulation cluster, Pu fashion knitting industry cluster has scientifically drawn up a new blueprint for the future development of industrial towns by formulating a series of development plans. Pu Yuan town Party Secretary Su Weiming introduced: "in the future, Pu Yuan will take the two directions as a vision, and launch a new round of innovation and development. One is to build "the first town of Chinese fashion", one is to build a world-class knitting fashion industry cluster, and the other is to build a harmonious development of the economy, environment and Humanities in the township area. It is a healthy town ecological circle, which is to achieve a series of goals, such as strong industry, excellent ecology, beautiful people and rich people. And the world-class knitting fashion industry cluster is to achieve the optimal allocation of resource elements in the global market through agglomeration, intensive and cross-border.

Under the long-term influence of Sino US trade friction, China's textile and garment industry clusters are fully aware of the extreme importance of dominating the international division of labor and enhancing the right of international discourse. In the future, the new cluster of Pu Yuan will accelerate the transformation from product competition and cost competition to higher and deeper competitive advantages such as brand competition and value chain competition, develop a number of core elements and technologies, cultivate a number of masters, events and big brands with Chinese characteristics and world influence, and participate in the competition and cooperation of the international industrial chain and supply chain platform, and form in the international trade friction. Stronger adaptability.

Clear direction, the four major path to lock the three year transformation period

Su Weiming pointed out: "the next three years will be the key period for the innovation and development of the next phase of Pu Yuan. Therefore, we have formulated four major paths to fully lock down the critical period of transformation in the next three years, laying the whole tone for the future development of the Pu Yuan in the medium and long term." ? First, we should deepen every link of the industrial chain and enhance the level of professional development. In the next three years, Pu Yuan will focus on promoting the supply chain platform building, leading backbone enterprise cultivation, small and micro enterprises growth, platform headquarters precise investment promotion, fashion industry innovation service complex construction and other tasks, and constantly enhance the professional level of PU industry. ? Two is to improve the industrial gene by information technology and improve the level of digital development. In the next three years, Pu Yuan will focus on promoting investment in Internet application enterprises, intelligent technology transformation, e-commerce applications, smart mall construction, digital infrastructure construction, intelligent logistics construction and other tasks, so as to continuously upgrade the digital level of PU industry. The three is to absorb diversified elements of creativity and enhance the level of fashion development. In the next three years, Pu Yuan will focus on promoting the introduction of fashion subjects, the industrialization of creative design, the integration of fashion design and creativity, the development of professional trade and trade procurement bases, the regional brand building, and the activities of fashion brands. ? The four is to achieve international exchanges, cooperation and sharing at various angles and to enhance the level of international development. In the next three years, Pu Yuan will focus on promoting the international development of "one belt and one road", international exchanges and cooperation, high-end talent converging, green transformation of traditional industries, and integration of urban and rural areas, and eco city construction.

Comprehensively promote the construction of industrial town ecological circle in four districts

Around the two development goals, the overall planning consideration of Pu Yuan town in Tongxiang, combined with the urban development and functional orientation of the surrounding area of Pu Yuan, rearranged and scientifically divided the layout of the town area block, and determined the way of promoting the four district linkage development in an all-round way.

Market core area It is a key component of Pu's fashion industry. In the next few years, we will focus on promoting the upgrading of the old market, the cultivation of the four star market, the pilot of smart mall, the construction of intelligent logistics, the transformation of digital infrastructure, and the establishment of a collaborative platform for the supply chain of high quality businesses. ? Fashion manufacturing industry area It is an important support for the core area of the market, and a key component of Pu's fashion industry to enhance its international leadership and discourse power. In the future, we will actively recruit large and powerful enterprises to help the digitalization of all aspects of the industrial chain. ? Fashion creative headquarters It is an industrial comprehensive service cluster that is the core area of the market and the smart manufacturing industry zone. It is the new energy and core engine to push the development of the fashion industry in leaps and bounds. The next step will focus on promoting the key projects of the producer services. ? Ancient town tourist resort We will give full play to the leading role of humanities, tourism and culture, and give priority to the construction and opening of tourist attractions in ancient towns.

Through comprehensively promoting the linkage of the four regions, the Pu courtyard cluster will build a fashionable industrial town with the integration of production and commodity circulation, and the integration of industrial construction and daily life of residents, so as to build a characteristic small town ecosystem with inclusive and sustainable development, and create a model of Pu Yuan for the new cluster of textile and garment industry, and contribute to the experience of Pu Yuan.

Pioneering and enterprising, eight actions to lead the new future of Characteristic Towns

After repeated investigations and in-depth consideration, the town of Pu Yuan, Tongxiang, closely combines the new economic situation at home and abroad, the new trend of industrial development and the new expectations of cluster upgrading, scientifically plans, and seeks truth and pragmatism. Finally, eight economic actions have been formulated as the long-term starting point and practical path for the innovation and development of the Pu courtyard cluster.

Platform economic action. We should actively promote platform economic action, utilize the modern information technology, such as Internet, Internet of things, big data, block chain, and so on, focus on gathering resources, facilitate transactions, enhance efficiency, build platform industry ecology, and actively promote the efficient integration and innovation development of commodity production, circulation and supporting services. The industrial characteristics of the Pu courtyard cluster are many small and medium enterprises, small and medium businesses and small and medium-sized designers. The basic purpose of developing platform economy is to change the fragmented state and homogenization competition situation at this stage. The Pu courtyard cluster will take R & D, processing and manufacturing, brand operation, circulation channels, network platform, third party logistics and industrial innovation service complex as the core, build platform ecology, and integrate all small and medium subjects into the platform, and focus on building the industrial ecosystem of "platform + small and micro enterprises" coordinated development.

Trade and economic action. Pu Yuan has the largest distribution center of sweater in China, which is a professional market group of Pu Yuan sweater. Based on the traditional transaction function of the professional market, Pu Yuan has formulated the exhibition trade and economic action, aiming at specialization and wisdom, and actively create fifth generation of professional design, release, display, trading, experience, negotiation, leisure, and online, offline and other functions. Market format. "In the future, we will learn from some advanced formats of foreign countries through top-level design, such as the procurement and trading mode of membership in Dallas Market Center, and the SHOWROOM format, so as to create the exhibition and trade purchasing base for fashion merchandising, and enhance the economic development level of trade and development circles." Su Weiming said.

Digital economic action. Zhejiang is an important leading area for China to push forward the construction of digital economy. Tongxiang is also actively promoting the strategic deployment of "digital Tongxiang". Pu Yuan will seize the opportunity to build Tongxiang's Internet data dedicated channel, actively connect with the global resources of the Wuzhen World Internet Conference, vigorously implement the deep integration of the Internet, big data and fashion industry, and create digital economy industry mode, operation standard and sharing platform, so as to enhance the level of intelligent management service of industry and city.

Creative economy action. Pu has successfully held the fashion week for many years, showing its potential and determination in the fashion industry. In the future, Pu Yuan further takes the "first town of Chinese fashion" as the development goal, formulating a more ambitious fashion industry plan, and creative economic action is an important support and core starting point for developing the fashion industry. With its focus on developing the creative economy, Pu's fashion industry is actively implementing the new positioning of the fashion industry and the new concept of professional fashion. It fully understands the leading role of original design and creativity in the upgrading of industries and the construction of popular Pu Yuan, and focuses on cultivating and enhancing the main body of fashion creation. Upgrading from industrial manufacturing to artistic creation.

Brand economic action. There is a problem of unbalanced and inadequate development of the brand echelon of Pu Yuan group. Pu Yuan town has a deep understanding of the importance and urgency of developing the brand economy. The overall implementation of the brand promotion action will focus on building a number of market recognition and international brands, and vigorously guide the small and medium enterprises to be "specialized, sophisticated, sharp, special and excellent". We should cultivate "small and beautiful" small and medium-sized brands, fully integrate the resources of fashion media, actively use the multi-media tools such as exhibitions and new media, and actively enhance the regional brand value of Pu Yuan sweater. We will continue to conduct fashion brand activities with international and domestic influence, and constantly enhance the popularity of Pu's brand, channel brand and regional brand. And influence.

Outward economic action. We should actively carry out export-oriented economic action and strive to implement the programme of "quality Zhejiang products and marketing the world" and strive to break the unbalanced development pattern of domestic and foreign trade as soon as possible. We should guide enterprises to use two markets and two resources at a higher level, carry out transnational trade, participate in international division of labor and international exchanges and cooperation extensively, cultivate internationalized talents, create international brands, and actively promote the new pattern of building an open economy in the construction of Pu Yuan. In the future, Pu Yuan will promote the development of export-oriented economy by focusing on two major areas of trade and communication. On the one hand, Pu Yuan will expand the international market as a breakthrough with the "one belt along the way" as the breakthrough point. On the other hand, Pu Yuan will intensify its efforts to promote international exchanges and cooperation, actively introduce and integrate international fashion resources, and enhance the internationalization of the industry.

Talent economic action. Su Weiming introduced that Pu Yuan will implement a more active, more open and more effective talent policy, vigorously build a chain of talents led innovation and a talent development system for the fashion industry, and create a production, learning, research, use and creation ecosystem. It will provide a think tank for high quality to create "the first town of Chinese fashion" and build a world-class knitting fashion industry cluster. In the future, Pu Yuan will promote a series of specific policies and measures around the two generation cultivation of the mainland, overseas training of senior managers, introduction of international talents, reward of technical talents, incubation and cultivation of basic talents, so as to lay the political foundation for building high-quality and compound talent teams.

Green economy action. For a long time, the Pu Yuan cluster has always adhered to the concept of green development, actively fulfilled its social responsibilities, and achieved good economic, social and ecological benefits. In the future, Pu Yuan will continue to promote green economic action, strengthen resource conservation and protect the environment, and constantly accelerate the pace of garden gardening, industrial parks, urbanization and urban fashion, and realize the new pattern of economic growth and sustainable development of resources and environment through the "four areas linkage" to achieve the integration of market, industry, tourism and culture.

Conclusion:

Under the new historical orientation, the textile and garment industry cluster has entered the window period for the application of new technologies, the key period for the integration of new modes and the crucial stage for cultivating new kinetic energy. Puyuan Town, Tongxiang City, Zhejiang Province, as a leading representative of China's textile and garment industry cluster and typical fashion Town, shoulders the responsibility and mission of exploring the new orientation of our textile and garment industry cluster and describing the new blueprint of the characteristic town. In recent years, various main bodies such as the government, associations and enterprises have been actively developing and innovating. In the future, the China Federation of textile industry will work together with Tongxiang Pu Yuan to build "the first town of Chinese fashion" and build a world-class knitting fashion industry cluster, contributing to the innovation and development of China's textile and garment industry cluster and professional market.