Sales Fell Sharply, The Brand Was Hit By The Impact Of The Epidemic.
Foreign media said that the spread of the new crown pneumonia virus not only caused a number of sports events to be suspended, but also affected several major sports industry giants, they have felt the impact of the epidemic on sales.
According to the February 22nd report, most of the new crown virus infections are in China, but many other countries and regions have confirmed cases. The epidemic has not only delayed the world Formula One Grand Prix, China Super League and some Olympic qualifying matches, but also made a great impact on the sports industry giants, one of China's major markets.
Reported that the German Adidas company issued a statement last week, said that due to the suspension of some stores and product logistics decline, since January 25th, its sales in the Chinese market fell 85% over the same period last year. The statement said that because the situation is changing every day, it is not possible to quantify the impact of the epidemic on its global business in 2020.
Another big sports industry recognized by the epidemic is Puma, which acknowledged the negative impact of the new crown virus epidemic in its annual performance report.
Puma chief executive Bjorn Goulden admits: "our business in China is severely affected by restrictions and security measures." He also said that due to the sharp decline in the number of outbound tourists in China, other markets are also being affected.
In early February, Nike admitted that due to the development of the epidemic, the company had to temporarily close at least half of its stores in China.
The United States predicts that the new crown virus epidemic will reduce its sales in the first quarter by about 50 million to $60 million.
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