Jimo Ten Thousand Clothing Small Boss "Cloud" Returns To Work

Apart from staying at home and waiting for spring blossoms, over more than 20 days of "extra Spring Festival holidays" forced more than ten thousand Jimo clothing small bosses to show their powers, trying to make up for the losses through various "cloud" ways, and taking this opportunity to open up a new business opportunity for online opening. In February 25th, the reporter came to the Jimo garment trade city that had not yet resumed work.

"In my hand, this dress is only 99 yuan, the last 8 pieces, the like baby can order, this is this year's most popular splicing color". "I give the baby the actual look, this clothing is super elastic, the feeling is very good"...... On the evening of February 25th, at 7 o'clock, a live broadcast of clothing is underway at the factory of Qingdao Lai Di Cheng Garments Co., Ltd.

Jiang Shujuan, a 40 year old boss and anchor, was busy introducing the new spring clothes in the shop to the fans of the studio. On the other side, her husband's fingers flew over to record the buyer's order information. The shop door was full of clothes ready for delivery.

Before the Spring Festival, Jiang Shujuan, general manager of Qingdao Lai Di Cheng Garments Co., Ltd., who manages children's wear, made a lot of clothes for spring and summer. She was caught off guard by the arrival of the epidemic.

When the market was closed, Jiang Shujuan, 40, picked up a room in her factory as a live room. At the beginning of the month, nine, "live online". For the first time, she did not dare to stand in front of the camera. After a short half month, Jiang Shujuan felt the way to the live broadcast. The company's stock of 2 million yuan has become a "meat and potatoes". It only digested in more than 10 days, and sales and turnover increased by 30% over the previous years.

After starting from Taobao store, Jiang Shujuan began to do wholesale business in the clothing market, and the retail outlets were reluctant to toss. After watching the sweetness of live broadcast, she plans to upgrade, set up a four person scale electricity supplier department, and recruit two young anchors to normalize the business to online and explore the new wholesale mode of online and offline purchase.

Jimo, as a commercial city of the millennium, has a well-developed market economy. It is known as the "Jiangbei business and famous city in China". There are 6 key markets in Jimo, namely, the clothing market and the Sino textile clothing city. There are more than 18000 outlets and 100 thousand employees, with a turnover of 45 billion yuan in 2019.

The opening of the first sixteen months of the year and the rush to recover after the first twenty months are the norm of the largest clothing distribution center in North China. In the early morning of February 25th, the market seemed to be slightly depressed due to the impact of the epidemic. Sporadic pedestrians walked past the door.

For Pan Haopeng, the three party seven Party General Manager in Jimo, the difficulties in the past more than 20 days have been followed by traffic jam, and the goods can not get out. Workers can hardly get back to the design. The new spring products can only lie on the drawing, the stalls are not open, the storehouses are unable to deliver, the market sales fall off the cliff type, and the sales growth rate for 30% consecutive years is hard to maintain.

In order to make the brand active, the company produced the most beautiful Buyer show during the Spring Festival, and fans filmed a series of online activities such as Wuhan refueling video, anatomy of the company's cultural development process. "We plan the most beautiful Buyer show activities, plan to collect 30 works in 3 days, but I didn't expect to finish the task in 2 hours." Pan Haopeng said that employees are very confident about the "anchor's road". The company regards online sales performance as a long-term strategic target: 7 in March, 4 in May and 4 in the transition period in the future, and the ratio of 3 to 3 in the future.

"The slow down of the physical market has brought temporary difficulties to many market traders." Liu De, deputy secretary of the Qingdao Jimo International Trade City Party Working Committee, said, on the one hand, the commercial city has promulgated the relevant policies, which are exempt from the market business facilities and service fees, property fees and other related policies due to the delay in the opening of the epidemic prevention business, and helps businesses to overcome difficulties with real gold and silver. On the other hand, it guides households to "open the market online" and link them offline. Transforming "danger" into "machine" and opening up new market space.

At present, more and more business operators join the ranks of online open markets, seize business opportunities in the rapid transformation and upgrading, and some through online communication, allow old customers to place orders online in advance; others start to innovate products, prepare for the opening market; others open up new online platforms to attract new customers.

"Epidemic situation is not only a crisis, but also an opportunity, and even an opportunity is greater than a crisis. Every crisis is often accompanied by the emergence of new enterprises. At present, the market has forced enterprises to implant Internet genes, and there have been thousands of small owners in the market. Tan Ge, director of the office of the Jimo International Trade City Management Committee, said that the commercial city introduced a series of live broadcast courses and special guests' wonderful sharing to help small owners use their extended holidays to comb their customer relations, quickly grasp the skills of video and live broadcast, and upgrade their core competitiveness by using new technologies and tools.