H&M Will Launch A Joint Dress With Russell. Why Do Fashion Brands Always "Prefer" NBA Players?

A 10s advertisement caught our attention, from the NBA player, who just passed his 24 birthday, and was traded from Jinzhou warrior to D's Angelo Russell of Minnesota Timberwolves. In the short 10s, DLo wore two casual casual clothes, one scene was basketball court, the other scene was a street with a self portrait. He said that no matter how fast people see, he is the one who controls his pace in the court. Yes, according to DLo's own announcement on INS, this is a series of 2020 men's spring and summer entertainment videos he co worked with H&M. And this cooperation, both reasonable and reasonable, may bring more thoughts and photographing references to many fashionable fashion brands.

In reason, it is because DLo, as a rising young man in NBA, has been destined to be different from the previous generation of players since he entered the league in 2015.

He always lives under the spotlight. When he first entered the league, he finished his last season with Kobe Bryant. After that, he moved to the Broolyn nets in New York. Not only did he become a teammate with Jeremy Lin, but he also achieved the success of becoming an all star NBA player.

Then, before the start of this season, he came to Jinzhou warriors, and Stephen Curry and Klay Thompson as teammates, despite the injury problems, the team's poor performance. But during this period, DLo constantly refreshed the new score of individuals, and also signed a formal contract with the domestic brand Lining.

Apart from the "super high appearance rate" on the court, he has always been one of the vanguard pioneers in NBA. As we all know, Russell Westbrook is known as "NBA Fashion King". After the end of last season, the NBA players union awarded him the most fashionable player award.

But in another award from the fashion magazine "GQ", the ultimate winner of "the most fashionable NBA player" is D 'Angelo Russell, who defeated her opponent in the contest, including Russell Westbrook, LeBron James and James Harden and other fashion pioneers.

Based on this, in this collaboration with H&M, if you do not know DLo, you will feel its expressive power in front of the camera, and the fault tolerance rate that comes from the street but can control all kinds of single products. So, this H&M's "choice" is very good.

But beyond reason, NBA players have the absolute advantage of being tall and tall. In recent years, NBA players' "fashion taste" has also been improving with each other. Many NBA players, starting from the emphasis on the field to wear, to study wear, and then to the field of fashion, this is bound to be a new trend.

However, only a handful of fashion, street and fashion brands have really been looking for NBA players to shoot advertisements as models. Most of the original sports brands that have signed their contracts are making use of their NBA player resources when trying to fashion fashion.

Therefore, perhaps we will see the combination of more fashion brands and NBA players after the H&M and D Angelo Russell cooperation. In fact, athletes have always been "clothing shelves" because of their outstanding physical condition and sunny appearance. With more and more interactions in recent years, more official cooperation has become a new trend of "joint name" in the future.

Then, there are actually several players who have completed similar cooperation, or we predict that there will be more official cooperation in the future.

　　 J.R. Smith is supreme.

When we talk about "J.R. Smith", we only think of two things: fatal mistakes in the 2018 NBA finals Game 1, and its appearance in the Supreme x Nike x NBA three party series, and later on the calf tattoo "Supreme".

Yes, as a model or a partner, formally working with street brands, J.R. Smith must be an impressive one. At that time, the three party joint names, including jerseys, sports shoes and jackets, were a very large joint name. While the Supreme official was publishing, it was "J.R. Smith" which was "full of force". In addition to his own preference for Supreme, the lens sense was completely controlled.

Although J.R. Smith is not known as "fashion gentleman" in NBA, but when it comes to matching temperament with Supreme, it is also unique.

　　 Scottie Pippen:90 pioneer

The second person to be introduced, who has completed official cooperation, is actually a retired superstar of NBA, and Scottie Jordan, the super partner who won the 6 championship with Michael Jordan.

Scottie in 90s, as a Nike signing player, the shoes he played on the shoes had great influence on the whole sneaker culture, including the most famous "big AIR" Nike Air More Uptempo, and the famous "Foamposite is the signature shoe for Scottie" story.

At the end of 2017, the famous street brand KITH released its cooperation with NIKE. KITH has long been a joint venture. Through the efforts of Ronnie Fieg, it has become an influential Street brand. The cooperation between LeBron James and LeBron XV in 2018 has also become a booster for the brand. In the previous 2017, at the very beginning of its cooperation with NIKE, it was based on several pairs of classic shoes of Scottie that gave a brand-new design.

　　 KITH X NIKE cooperation series

Nike Air Maestro 2, the old shoe toe, has been officially reviewed in a joint way after several years. The other shoe type, Nike Air Pippen 3, is also featured in the most luxurious leopard print. In addition, it includes a set of retro style sports suit.

Generally speaking, Scottie is a NIKE signing player and still performs its business within the scope of its cooperation. But let us briefly summarize that when Scottie Pippen appeared on the official Lookbook of KITH, it was an unprecedented new experience.

　　 Kelly Oubre Jr.: "I can control everything. "

If I have to choose the most handsome and fashionable player in the NBA, Kelly Oubre Jr. is the answer. As the sole spokesperson of Converse Basketball under NBA, many people have already identified him as the most suitable player for Converse before formal endorsement. And this so-called style is the collocation with great personality in the field.

After announcing its official endorser, Converse has already opened up a new mode of cooperation, which includes both the release of new basketball shoes on the court, and the combination of field footwear and style matching.

Personally, whether it's the style of putting on the floor, the image, the confidence of the camera, and the style of the court. We dare to predict that if the reasons for the non contract are limited, the next NBA player who will formally cooperate with the fashion brand is definitely not Kelly Oubre Jr..

　　 Kyle Kuzma:PUMA is a crucial signing.

As a "handsome and able" representative player, Kyle Kuzma, as a high-profile Lakers team, has been highly recognized for his field wear and fashion taste. In September last year, PUMA officially announced the signing of Kyle Kuzma, which many fans and shoe fans could not envisage. But in terms of style, similar to Kelly Oubre Jr. in Converse, Kyle Kuzma will be an important spokesperson for PUMA both on the pitch and off court.

Despite the rapid growth of NBA players signed by PUMA, Kyle Kuzma will be the player of the future "big action", no matter the topic of the team or the style of the individual. PUMA Kuz 1? It's not impossible.

In addition, due to the excellent results achieved by PUMA's cooperation with Rihanna, perhaps Kuzma's signing of PUMA's agreement also includes future series on the next stage, and there is more possibility of cooperation in fashion branches.

　　 Russell Westbrook & James Harden: best fashion partner

Yes, referring to the two words of "fashion" and "NBA", you will think of these two brothers. Over the years, like LeBron James and Dwyane Wade, they are the real fashion pioneers of NBA.

This time, though they did not cooperate with fashion brands, they joined hands on the cover of the three issue of GQ magazine, and shot a group of films that showed their fashionable brands, which once again highlighted the influence of two in the current sports and fashion field.

As mentioned earlier, Russell Westbrook was the most fashionable player of last year's NBA player union selection. In the past two years, he has appeared in fashion week, and has always expressed his interest in fashion. He has already booked the possibility of its development in fashion in the future.

When James Harden signed a contract with Adidas, its Swaggy showed no doubt, no matter the "bearded label" of personal image, but the attempt to wear it, and it was the leader in the NBA fashion field.

Therefore, despite the previous events of the two teams, the cooperation between the domestic brands and the team is at a special stage. But the team matters have nothing to do with the players themselves. Obviously, the two became the chase target of many fashion brands after the GQ magazine.

In addition, including LeBron James and Dwyane Wade two gold partners, the love for fashion is obvious to all. It can be said that with the changing times, NBA players have entered a new era of self expression, and fashion wear is a very important part. That's a great opportunity for many fashion brands. In this era of cross-border and cross domain joint success, the combination of D Angelo Russell and H&M is bound to be the trend of a future industry. In the future, you will not be surprised to find NBA players in more brands of Lookbook.