Saturday: Electricity Supplier Live Back To Its Previous Level

On Saturday, March 2nd, the Limited by Share Ltd (hereinafter referred to as "Saturday") issued a chart of investor relations activities. Up to now, the rapid development of the six live broadcast business has basically returned to its previous level, and the sale of live broadcasting has also returned to its previous level.

Image source brand official website screenshot

It is understood that the shoe business on Saturday affected the opening of logistics and offline stores due to the epidemic, prompting it to accelerate the development of the transformation line. In early February, it extended cooperation with Wang Wang Network on Saturday to further expand online sales. At the same time, starting in March, the six subsidiary of the planet, stylish fast forward and Beijing Shixin, will also begin to transform the brand live broadcast and short video from the online case to the online full live broadcast + short video.

On Saturday, the category and brand expansion plan of live broadcast business providers, He Jianfeng, Secretary of the board of directors, said that at present, there are about 300 commodity brands in the company's merchandise store, covering beauty, drinks, snacks and small household appliances. Next month, the clothing category products will enter the live broadcast room of the company anchor.

As for future development, He Jianfeng said that although the number of direct outlets has been decreasing since 2013, some of them have been actively optimized, some of which are the replacement of new large scale multi brand stores. In the future, the overall plan is to gradually increase the proportion of franchisees through the form of franchising or affiliation, and outsource the existing direct outlets. The proportion of future direct business will gradually decline, and the corresponding inventory will also be gradually stripped down.

In the live broadcast of e-commerce, the strategy of looking ahead to the Internet is to do product and effect integration, to do more pure content creation, to create content, and to combine live broadcast and short video.

It is understood that in 2020, the remote network will cooperate with the government to prepare the red live Industrial Park in Yuhang, covering an area of 30 thousand square meters, including two modes of exhibition hall and live broadcast room. The establishment of the direct broadcast Industrial Park also represents the direction of the development of live broadcasting plus short videos on Saturday.

In addition, He Jianfeng said that in 2020, Saturday, the main purpose was to train the cooperation network red capacity, and Saturday and 2021 were mainly based on output supply chain capability. Of course, there will be other MCN's net red trusteeship operators and direct broadcasting operations, field control, commodity distribution and so on.

On the resumption of work, said on Saturday that since the end of January, early February began online office, in February 10th began to resume on-site office, 70-80% employees are already working normally, starting next week, new recruits (including anchor, etc.) to start work. ?