Net Red Live For Quanzhou Clothing Brand To Open Sales, Boss Live Direct Sale.

During the new crown pneumonia epidemic prevention and control, many offline merchants' offline sales channels have been affected to varying degrees. How to find new marketing channels under such circumstances? Recently, a group of clothing brands in Shishi, under the powerful guidance of the local government, leveraged 5G technology.

(shooting: Zhongfu net)

Boss when "net red" set off live selling small climax

In February 26th, the red panda panda in Shishi launched a special live broadcast. Over an hour or so, more than 17000 clothing sales were launched, and a small upsurge of local brand clothing online live distribution was launched.

At noon on the same day, the panda panda was broadcast live on the fast platform at the Shishi direct broadcast base. Ready to use jackets, casual pants, jeans and so on, a number of cost-effective lion Shishi local good goods, one by one to show live fans. Although it has only been a month since the registration live broadcast, fans of panda panda have increased to 50 thousand. On the same day, nearly 10000 fans watched and bought it.

The real name of "panda brother" is Tan Chenglin, whose other status is the head of the stone lion taishingbin clay clothing company. Affected by the epidemic, sales of the company were blocked this spring. A month ago, he began to contact live broadcasting and opened up new channels for online sales. From the boss of the clothing factory to be a "red anchor", some are unexpected, but Tan Chenglin told reporters firmly that the direct broadcast business is a major trend in the future. "Video providers can intuitively let consumers see product effects, video live streaming is now a particularly large channel, and sales results are particularly good."

Video live broadcast to solve the pain of sales channels

In the Shishi direct broadcast base, many brand businesses and "net red" are launched in their respective live rooms. Ready for mobile phones, stents, products, can be sold in their respective live rooms, such a new trend is attracting more and more attention. Zhang Jinping, who is recommending menswear to fans, told reporters that she began to do business in 2010, and began to contact live broadcast in 2017. She is very optimistic about the future development of the live broadcast business.

In Shishi clothing city, the reporter saw many shops have begun to open business, businesses have also played the live broadcast. A live webcast is being launched at ya MA International Brand Management Co., Ltd. the anchor is interacting with consumers through mobile phone live platform to display products to them. The director said, "we broadcast two games a day, from 10 a.m. to 12 a.m., 2 p.m. to 4 p.m. During the epidemic, most people do not go out, so we turn our attention to the live broadcasting platform. The increasing number of live orders has alleviated the difficulties of our offline sales to a certain extent. At present, stores may not be able to get one or two customers a day, but by way of live broadcast, a store can get dozens of orders a day.

Besides the Ya Ma company, many merchants in the clothing city also played live selling. Li Jinjiang, manager of the shoe store, told reporters that the shops were mainly engaged in footwear wholesale. After the outbreak, they tried to promote by shaking the voice and online live platform. Every day, shops will be broadcast live for 6 hours. Recently, Shishi clothing city has a lot of shops in the direct seeding area, and the live broadcast effect is also very good. Some clothes shop anchors sell one thousand or two thousand clothes a day without any problem. The turnover of shoes in a single store can reach several hundred pairs a day. Mall encourages merchants to do live streaming because there are fewer customers on line now, and live broadcasting is a good sales channel.

"Quanzhou is one of the sources of Fujian style clothing. There are a lot of local brands and good source goods." net red "came to the selection room to see how many pieces of clothing there are, how many sizes and what kind of price it is. In this way, the effective docking between local clothing merchants and 'net red' anchors is formed. This way, on the one hand, it solved the problem of the marketing channel blocked by the brand clothing enterprises during the epidemic period; on the other hand, it also helped the live broadcast network to solve the pain problem of not finding the goods to sell, and became the window of the net. A person in charge of the business department of Shishi said.

Based on the electricity supplier to the "net red city" transformation

In order to help enterprises develop new retail market, not long ago, Shishi mayor Huang Chunhui also became the anchor. He pressed the "accelerating key" of Shishi building "brand city and net red city", hoping to win the new market share of Shishi local clothing brand through "Shishi brand clothing online live broadcast monopoly Festival and net red selection Festival".

It is reported that in the next month's live webcast Festival, Shishi also invited more than "net red", more than 200 domestic live agencies, to gather Shishi textile and garment industry more than 100 brands one thousand more than about six million pieces of good source.

In the live broadcast of the day, Huang Chunhui and fans interaction for only a few minutes, the amount of attention reached nearly 70 thousand. Network anchor Huang Shuangyan said, "I think this opportunity is very rare, because the local government of Shishi is strongly supported. The netizen said, "our mayor is very young." "the mayor is very helpful this time." we are very happy to see Shishi mayor. "Today, the government has taken a platform for us to combine the sales channels that the enterprise has accumulated with some new models now, which may lead to a more reasonable sales mode." net red "intervention will speed up the adjustment of the whole industry channel structure, and we have great confidence in network sales," said Vice President of the group.

The industry pointed out that "net red" live broadcast and network wholesale has become a new landscape of Quanzhou's new clothing retail. During the epidemic prevention and control period, the social networking business represented by live broadcasting has become one of the most important forms of new retail in the 5G era. The government is foothold to help enterprises cope with the problems of traditional offline marketing under the epidemic situation, and focuses on grasping the opportunity of "net red" economy. Moving Shishi from "electricity supplier city" to "net red city" change new path in finding new sales channel.