Multi Track Parallel, New International Cluster Of Haicheng'S West Willow Construction

Editor's note

In recent years, many challenges have been faced by new technologies, new industries, new consumption and new cities, especially the outbreak of the new crown pneumonia outbreak at the end of last year, which has a profound impact on the current and future development of the professional market. The development of the textile and garment specialized market has entered the post epidemic era, and the specialized market in various areas is facing various difficulties. It is urgent to actively adapt to the new requirements, improve the new positioning and expand the new functions. In order to meet the needs of people's better life, we should play a role in wisdom and action.

In order to further promote the optimization and upgrading of textile and garment market, the China Textile union circulation association will jointly open up the textile and clothing weekly magazine. "Innovation and development market" column It aims at summarizing and refining the exploration practice, successful practices and valuable experience of the cluster market, promoting the core competitiveness and influence of the professional market, and contributing to the healthy development of the industry and the enhancement of international competitiveness.

Four of innovation and development:

Multi track parallel, new international cluster of Haicheng's West willow construction

Over the past forty years since reform and opening up, "international development" has been running through the transformation, upgrading and innovation development of China's textile and garment cluster market. With the development of textile and garment industry and the improvement of the international status of the industry, the international vision of industrial enterprises is widened. The mode of international development is gradually diversified. The internationalization of industrial clusters and specialized markets has also deepened from the internationalization of early commodity sources and the internationalization of distribution channels, and gradually entered into the integration of international resources, the layout of overseas markets, and the in-depth international division of labor. And other fields.

In recent years, the international development of China's textile and garment industry is more complicated, and opportunities and challenges coexist. On the one hand, the international trade situation represented by Sino US trade friction has been changing rapidly, which has brought more severe challenges to the comprehensive competitiveness and contingency mechanism of textile and garment industrial clusters. On the other hand, the state and governments at all levels have promulgated relevant initiatives such as "one belt and one road" initiative, market purchase and trade mode, and other related policies to encourage and support the promotion of China's textile and garment industry cluster. Opening the international market and developing the export-oriented economy pointed out a clear direction and provided strong policy support.

Under the new situation that opportunities and challenges coexist, China's textile and garment cluster enterprises and market merchants closely combine their own industry and location characteristics, actively adapt to the new era, seek new channels, and strive to explore the internationalization development path suitable for their own conditions, among which there are many outstanding leading clusters. Haicheng Xi Liu market cluster is one of the industrial clusters with international exploration and development in recent years. In 2019, the volume of foreign trade in Haicheng's market reached 13 billion 500 million yuan, an increase of 37% compared with the same period last year. Foreign trade is only one of the dimensions of the internationalization of Haicheng's West Liu market cluster. Its increasingly deep and multi track international exploration is in full swing and deep layout. It will also bring more unexpected chemical reactions, and provide more useful reference for the future development of China's textile and garment industry cluster market.

Layout overseas channel network from point to area

Haicheng's West Liu market cluster is an important strategic node of the northern "one belt, one road", Liaoning, Europe, Liaoning, Mongolia, Liaoning, Europe and Europe, as well as the "Sino Mongolia and Russia" trade gateway. This unique geographical advantage enables Haicheng to understand the international development prospects and real interests of the West willow industry. In line with the layout and planning, we have built a network of overseas channels with the characteristics of the West Liu.

The market cluster of Haicheng's West willow combined with regional advantages and gradually planned several overseas trade channels in the form of distribution. First, we should actively organize activities such as the Silk Road and the West willow post station, continuously expand the northeast and northwest border trade markets and the overseas markets of neighboring countries; two, actively participate in the "Liaoning one way" comprehensive pilot area and the "China 17+1" economic and trade cooperation demonstration zone; three, develop and build two Haicheng Mongolia countries, Russia and Europe. The four is to build Haicheng, Huoerguosi - Kazakhstan - five Central Asian countries - Europe's "new Europe" and other international trade corridors. On this basis, Haicheng's West Liu cluster has chosen overseas key areas to build overseas sales network from point to area and step by step. In recent years, Haicheng's West Liu has focused on expanding the Russian market, and has successfully built overseas marketing networks of 145 overselling outlets such as Moscow and St Petersburg, Russia. At present, its operation is in good shape. In addition, the market has also made breakthroughs in Chile and South Africa. In the next three years, more than 10 sites will be planned in South America, Africa and Europe. In the process of expanding overseas channels, leading enterprises in Haicheng have achieved good returns by taking advantage of real estate products as a breakthrough.

Voice over: over the past two years, Sino US trade conflicts have been frequent. Many textile and garment cluster enterprises that are mainly concentrated in foreign trade have suffered heavy losses or faced difficulties. They also sounded the alarm for the internationalization of the industry. The layout of overseas expansion of Haicheng's West willow market follows the commercial logic of "do not put eggs in the same basket". From the perspective of phased results, its ability to avoid risks and flexibility is strong.

Mode output, advanced construction of overseas sub markets

The market cluster of Haicheng's West willow has integrated the chain's complete manufacturing capacity and the large scale specialized market business circle, especially the West Liu clothing market group is the most representative production type specialized market in Northeast China. In recent years, Haicheng's West Liu group has begun to expand its overseas market in the form of capital investment and channel co construction, and promote the construction of overseas sub markets step by step.

Haicheng's West willow government, especially the business sector, has actively organized high-quality merchants to build 2 overseas sub markets in Ulan Bator, Mongolia, and has successfully started operation; building overseas warehouses in Chita and India Mumbai and putting into operation; planning and construction of the West Liu clothing and luggage Exhibition Center in Kampuchea, Phnom Penh, promoting good; Liaoning, the construction of Tacheng, Bardot port, "Silk Road Cultural Commodity City" "Xi Liu commodity display and sales center opened and operated, and accelerated its development to Kazakhstan, Uzbekistan, Georgia, Iran and other central and Western Asian countries through Huoerguosi and Bardot ports.

Zhu Yong, director of the Business Bureau of Haicheng Economic Development Zone, said: "the layout of overseas markets should not be overhasty. The key point is to plan the layout according to local conditions according to the familiarity and depth of the enterprises in Haicheng and the industries in various countries and regions. We build sales outlets, overseas warehouses and sales centers, and expand diversified channels. We hope that we can build an overseas sub market in the local area, and truly realize the "go out" of the product of the characteristic advantage of the West willow. This process should not only be gradual but also wait for the opportunity.

Voice over: since the beginning of the new century, the overseas investment of China's textile and garment industry has almost never stopped. In recent years, the scale of internationalization has become more and more expanding with capital operation. Overseas investment is a "gamble", and it needs careful planning, in-depth research, scientific layout and gradual progress. Haicheng's West Liu cluster is extremely patient in the layout of overseas markets, and the establishment of relations with every country and region starts from the sales outlets. The establishment of sub markets is very cautious, which effectively reduces the cost of trial and error.

Exchange and recommend, travel ten thousand miles to understand the local market.

Haicheng's West Liu market cluster responds positively to the voice of business entrepreneurs, organizes representatives of entrepreneurs and businessmen to visit countries in various fields, visits exchanges and studies, and carries out key exchange and promotion with the quality products of West Liu. Haicheng's West Liu cluster market has truly realized the business of "going from business" to "travelling merchant". It has learned thousands of miles to understand the industrial situation and market demand of various countries, and has also achieved a good order profit on the basis of mastering quotations.

In 2019, Haicheng's West Liu market group organization visited Hungary, Poland, Belgium, Czech, Slovakia, Thailand, Kampuchea, Kazakhstan, Uzbekistan, Ukraine, Belarus and other countries. China organized the economic and Trade Promotion Conference on China's economic and trade promotion, China's economic and trade promotion conference, and the China Slovakia economic and Trade Promotion Conference. Activities, vigorously expand the market in central and Eastern Europe, Southeast Asia and other countries, and achieved fruitful results. Through the on-the-spot investigation and promotion activities in Kazakhstan and Uzbekistan, we have attracted more than 1000 garment purchasers in Central Asia and suppliers of local featured products to facilitate more than 300 orders. Through the China Liaoning Hungary economic and Trade Exchange Promotion Conference, the comprehensive promotion and promotion of the market cluster of the West willow has laid the foundation for Hungary and Romania to set up the overseas warehouse of the West Liu clothing.

Voice over: over the past two years, the overseas leaders of Haicheng's West willow market and the representatives of their business representatives have been very busy. The pace of "going out" is very firm, and the "going" has a high frequency, a wide range, a large number of areas and a deep level. We have reason to expect that the "going out" and continuous going of Haicheng's West willow will lead to more prosperous results.

International vision and further development of exhibition economy

In recent years, the market of Xi Liu market in Haicheng has focused on developing the exhibition economy. The frequency, scale, publicity and promotion of the exhibition and its trade results have been increasing year by year, and explored a new way to promote international development with the exhibition economy. Chen Biao, chairman of Xi Liu clothing business management group, said: "participating in overseas exhibitions is on the one hand, placing orders, establishing links, and on the other hand, it has a more far-reaching significance. It is an exploration of internationalization. The exhibition is the most concentrated place to show the competitiveness of all countries, the level of market development, and the trend of the international trend.

Haicheng's West Liu government and business association actively organized business and business groups to attend various international exhibitions, and supported them in terms of funding and policies. In 2019, the organization of enterprises in the market group of Xi Liu participated in the 125th international exhibitions, such as the 126 Canton Fair, China International Clothing and fashion fair, the seventh China (Suifenhe) international port trade fair, the 2019 China brand merchandise Middle East Europe exhibition, Ulan Bator international commodity exhibition, Liaoning export Commodity Exhibition (Japan Osaka) exhibition, Liaoning popular brand product exhibition and so on. The business enterprise's unanimous affirmation and high praise.

With the accumulation of experience in exhibitions and exhibitions, the scale of exhibitors and achievements in Haicheng's West Liu cluster enterprises are also increasing year by year. In 2019, the two Canton Fair achieved a transaction of US $7 million 500 thousand; the Liaoning West Liu Zizhu import and export trade Co., Ltd. ordered the first batch of cotton clothes in Hungary and Poland. Among them, 2 containers are being sold, with a daily sales volume of 500, and an order of 7 containers is being organized. It is worth mentioning that by participating in the exhibition of Liaoning export commodities (Osaka, Japan), Haicheng's products have won the praise of Japanese merchants, laying the foundation for the future development of the Japanese people's livelihood market.

In recent years, Haicheng's West Liu group market has made considerable progress in its own exhibition. In 2019, China's West willow market import and export commodities fair and the second China Xi Liu international cotton dress procurement festival attracted more than 1300 exhibitors, distributors and purchasers from over 50 countries along the "one belt along the way". More than 40 journalists from China and foreign news media gathered in the West willow. To achieve 230 million yuan in foreign trade supply and, more importantly, the successful holding of the import and Export Fair of the West willow market not only promoted the popularity and influence of the West willow market at home and abroad, but also became a professional event in which Haicheng's West Liu cluster deeply integrated into the "one belt and one road", vigorously developed the exhibition economy and platform economy, and accelerated the transformation and upgrading of the market.

Voice over: it is a process of accumulation and gradual adjustment that the collective market organizations participate in exhibitions and exhibitions. As secretary Zhu Yong said, many times the process of exhibiting is greater than the result. The difficulty of attending overseas exhibitions is relatively higher, and the good results are not achieved overnight. Not only do we need more patience and observation learning ability, but also we need the support of cost, capital and policies, and we must have the courage, courage and responsibility to pay tuition fees for enterprises and industries. Haicheng Xi Liu cluster development exhibition economy has yielded fruitful results. It is inseparable from the attention and input of the governments and trade organizations at Liaoning, Haicheng.

Conclusion:

From the internationalization of commodity sources, the internationalization of sales channels, the integration of international resources, the layout of overseas markets, and the in-depth international division of labor, it is a long and continuous process. Haicheng's West Liu cluster has undoubtedly made a good start in the exploration of internationalization and provided a template for reference. In the future, the internationalization of the West willow cluster market has a wider and longer way to go. In addition to consolidating and expanding its existing advantages, Haicheng will also maintain positive attention and continue to invest in attracting international talent, developing cross-border electricity providers, and promoting market procurement and trade mode approval.