Billion State Think Tank: Lingdi Technology, 3D Design To Jump The New Chain Of Clothing Industry Owners

Under the epidemic situation, the clothing industry has become one of the most serious areas. The spring dress is just going to come to an abrupt end, and the stock is reduced to stock. At the same time, due to the uncertainty of upstream resumption and downstream consumption recovery, summer wear of enterprises, Autumn dress Planning is also directly affected by the general clothing business from planning to sale on the shelves usually takes 60-90 days, becoming a fatal time difference.

In the face of adversity, garment enterprises have opened two self rescue modes: "make up a missed lesson" and "prepare for class". The focus of self-help is to supplement the online retail scenes such as social business, live broadcast, short video and so on, and build the private flow of enterprises. The "Preview" type of self-help focuses on the digital collaboration of the industrial end, so as to enhance the overall efficiency.

Affected by this clothing The industry that provides to B services has also received much attention. During the first week after the resumption, Lingdi technology, which provides clothing 3D design and cooperative operation system, increased the consultation volume of overseas customers by at least 10 times, and completed a 100 million yuan A+ round of financing.

If the "SARS" in 2003 popularized e-commerce and enlightened the consumption Internet, then the big epidemic in 2020 would greatly promote the rise of the industrial Internet.

Efficiency debate in garment industry

The apparel industry has a long industrial chain and many links. It is a typical industry that considers the efficiency of enterprise operation. Planning, supply chain management and marketing can achieve billions of brands in any link.

Separation of production and marketing, the industry's first heavy industry chain synergy

Clothing is a typical production and marketing separation industry. Brand manufacturers are responsible for product circulation and marketing, factories are responsible for production, and design is the participation of all two parties. A complete product life cycle starts from commodity planning to the final after sale service. It can include dozens of links such as design, sample preparation, revision, production, warehouse allocation, shelves, marketing and return. In traditional mode, from design to rack is about 60-90 days. Therefore, it is very difficult for enterprises to achieve vertical integration operation, which inevitably involves collaboration among different enterprises, and the efficiency of collaboration determines the efficiency of enterprises.

Efficiency increases from mode to quantity.

Brand clothing enterprises The competitiveness can be decomposed into two dimensions, the first dimension is product capability, that is, how many products can be sold well, the sales rate of products is 80% or 90%, and the second dimension is management capability, including inventory turnover time, store efficiency and return efficiency. The former comes from brand influence and designer level, while the latter can be promoted by management mode and new technology.

Taking a look at the global clothing companies with annual sales volume of over 100 billion, UNIQLO, Zara and H&M all adopt SPA mode (private brand professional retailer business mode), the rear end is designed independently, the front end adopts direct outlets, and it is highly involved in fabric procurement, commodity production, supply chain circulation and other links, thus forming an integrated management and improving the business efficiency from the mode to the extreme. At this level, most domestic enterprises are still in the catch-up stage, and are moving from franchisee mode to direct or direct battalion.

On the other hand, the application of digital technology in the clothing industry directly improves the efficiency of communication and collaboration among various industrial links. The fast reverse mode and personalized customization mode based on the flexible supply chain are born. In addition, some enterprises have combined digital system with business mode, and have made innovations in management mode, such as Inman Platform store mode.

If the innovation of management mode brings about a quantitative change to the operation efficiency of enterprises, then technology driven innovation can significantly change the original collaborative process and bring about the qualitative change of efficiency.

STYLE3D brings about qualitative change in design efficiency

Lingdi technology was founded in 2015, its brand STYLE3D, mainly for small and medium-sized garment enterprises to provide 3D design tools, collaborative work system and supply chain delivery and other products and services, of which the independent research and development of STYLE3D clothing digital modeling design software is one of Lingdi technology core products, compared with the traditional 2D design, can bring disruptive upgrading of clothing design.

1. the change of sampling mode improves R & D efficiency.

The traditional costume design is mainly based on the graphic design of CAD 2D. After the Designer completes the design, the print designer determines the type and fabric, then makes the sample fabric with the factory, and finally chooses to continue to modify or put into production. There is a need for repeated communication and modification between design, print and clothing. It takes 60 days to design a new model from the design to the rack.

Comparison of digital clothing and traditional physical clothing

Simulation of fabric physical properties

STYLE3D through the 3D model to create virtual sample clothing can replace the physical sample without difference, remodeling the design process from three aspects. First of all, in the design process, clothing enterprises can call tens of thousands of models and fabric data at any time through the cloud. The design scheme is presented in the 3D mode. Through the unique physical property simulation, the design and fabric texture of the entity like clothing can be presented. Secondly, after the design is completed, the designer and the designer can communicate online with the virtual sample, version and fabric data. It can be modified online and skipped over and over again. In the end, the whole process is on-line to make cross regional collaboration more efficient. For trans regional and multinational enterprises, it can save sample delivery time and enhance efficiency; and for designers, it can reach the design expectation in real time, check the style effect in real time, and make the design inspiration unlimited. Focus on the design itself while completing the collaboration with the team remotely. Through STYLE3D, the design efficiency of garment enterprises can be greatly shortened from the past 60 days, and the efficiency of garment research and development has been improved.

2. the adoption rate of ultra-high sample clothing under the 3D digital research and development mode

The second advantage of STYLE3D lies in saving sample materials and improving sampling rate.

Under the traditional mode, designers usually have only 20%-30% to enter the production and circulation process, resulting in a lot of waste. According to the statistics of a fashion apparel brand in Xiamen, it wastes at least more than 3000 samples per year, and the average cost of each pattern is 1500 yuan. The material cost that is wasted on proofing every year is 400-500 yuan, which does not include personnel cost and time cost.

According to the founder and CEO Liu Chen of Lingdi technology, the use rate of the final sample clothing designed by STYLE3D is the most conservative rate of 50%, which is 2-3 times the average of the industry. For garment enterprises, direct benefits can reduce the cost of material costs, to a great extent, reduce the communication costs of designers for repeated modifications, and improve design efficiency. For any garment enterprise, designers are the core talents. The same team, the design efficiency improvement means that enterprises can get more new styles, which is the biggest gain for garment enterprises.

3. visions of designer ecology

As mentioned above, excellent. Designer It is the most scarce talent in the clothing industry. Another potential opportunity for Lingdi technology is to build the online ecology of garment designers on the platform of STYLE3D. STYLE3D realizes the on-line design. In the future, designers can upload, display, exchange and transfer the design plan through STYLE 3D platform, that is, they can solve the problem of shortage of design resources, and promote the catching up and Surpassing of the Chinese apparel industry at the design level.

3D design has become the origin of apparel industry internet

Compared with the transformation of the design links, STYLE3D has a deeper value that it can directly connect the design plan to the factory production line, with the 3D design as the origin, and spread the digital upgrading road of the apparel industry internet.

3D PDM standardizing the design process

PDM/PLM (Product Data Management, product data management, Product Lifetime Management, product life cycle management) has brought great changes to the product research and development mode. PDM/PLM system can quickly acquire the concept of new product or design improvement based on market information, and build product database, standardize data management, facilitate data reuse, form collaborative design research and development platform, enhance design efficiency and shorten product development cycle. At the same time, the PDM/PLM system can integrate with CAD and ERP systems, reduce information islands, and improve the overall efficiency from design research to production to terminal sales.

The 3D PDM system, developed independently by Lingdi technology, integrates data acquisition and management in 3D style design, design and development, and displays 3D in clothing. It manages the whole process of garment product development, and realizes the standardization, component and digitalization of garment design and development. In addition, 3D PDM can bring two benefits to garment enterprises:

First, it is based on 3D PDM to manage the excipient resources and process data, and can calculate the production cost at the end of design and development, provide support for production and marketing management decisions, and help the supply chain make a faster response to market demand.

The two is to open up the market data of stores and electronic business platforms, analyze consumer habits and market demands through intellectualization, and design and research accordingly, so as to capture fashion trends and customer needs more accurately, improve planning accuracy and reduce inventory risks.

BOM direct connect intelligent factory

In the STYLE3D design software, Lingdi technology developed intelligent nuclear price and automatic BOM (Bill of Materials) Bill of material system, BOM data attached to digital sample clothing can be directly connected to intelligent manufacturing plant, and the design can be completed and put into production. For small and medium-sized garment enterprises that lack supply chain resources, the production enterprises can cooperate with Lingdi technology to complete the production of orders.

At present, the income of Lingdi technology mainly comes from the two parts of software annual fee and supply chain delivery. The cooperative customers include Bosideng, Wan Shi Li, Semir, Japan broadcast, seven wolves, Kaixin, Jinhui, Duchamp, AI Yi and other famous clothing brands and enterprises at home and abroad.

3D digital R & D collaboration process

Reshaping supply chain resource transaction mode

The apparel industry chain has many links and long chains, and participants and resources are involved. Supply chain management covers all links such as design research and development, raw material procurement, manufacturing, logistics and warehousing, and market feedback.

Design research and development is the source of apparel supply chain management. Therefore, 3D design will also become the origin of the apparel industry internet.

In the apparel industry internet, 3D design can directly connect directly with brands, designers, factories, accessories suppliers, online and offline stores, etc. Based on the 3D design scheme, Lingdi technology can build up a resource trading platform for garment supply chain, and the design scheme, accessories, plant capacity and even finished garments can be traded and circulated on the platform.

Apparel industry new Internet chain owners

Under the 2D design mode, CAD design software, PDM/PLM system and BOD system are provided by different service providers. The system is complex and complex, and it also needs to be doped with the non line links of "physical clothing". Although the information connection is achieved, there is a lack of unified data platform, so it is difficult to achieve synergy in business.

The leaping progress of STYLE3D lies in the new design as the core, and realizes data collaboration and business collaboration in the whole industry chain level. At the data level, in addition to the design itself, STYLE3D can also realize the retail end user needs collection, procurement terminal raw material resources docking through 3D PDM, and directly connect with the intelligent manufacturing through the built-in BOD system. After merging with the ERP system, it can run through a set of data through the core link of the industry chain, and become the attribute of the data platform. At the operational level, the design plan based on STYLE3D can directly output surface accessories purchase orders and factory capacity orders, and deliver them to upstream procurement and downstream production. Meanwhile, the design scheme of independent designers can also become branding procurement targets, which has the basis of realizing the collaboration of design, procurement and production terminals. At present, Lingdi technology has been distributing fabric exhibition and factory docking business. The new design is promoting new intelligence, and is gradually becoming the new chain owner of the apparel industry internet.