UNIQLO And Other Brands To Restore Business Sportswear In Good Condition In The Future?
Since the outbreak of the outbreak of new crown pneumonia to the major public health emergencies in major cities, the epidemic situation is getting better except Wuhan, Hubei. In addition to the resumption of business, many retail brands are gradually resuming their stores.
According to incomplete media statistics, IKEA, Muji, Buddha, UNIQLO, Anta, Hermes and so on have already restored some of the offline stores.
It is understood that Sweden's home retailer IKEA brand will open Yangpu shopping malls, Hangzhou shopping malls, Shanghai baai shopping malls, Wuxi shopping malls and Haibao Shan shopping mall from March 1st to March 1st. From March 2nd onwards, the Xuhui shopping center in Shanghai will also resume business, and the business hours of shopping malls will be adjusted to 10:00-18:00. But in order to protect children's safety, IKEA customers' restaurants, small restaurants and children's parks will not be open for the time being.
In addition, UNIQLO, Muji and Hermes are also gradually resuming the operation of China's offline stores.
In February 26th, UNIQLO reduced the number of shop closures to 150, down more than 200 compared with the peak period, and 20% of the total number of stores in the country.
In February 25th, the number of Muji shops was down to 70, or 20% of all stores, compared with the peak period (February 9th), which has decreased by nearly half. The Muji's parent company's good plan also told local Japanese media that "it will be accurately judged according to the country, region and intention to enter commercial facilities."
On the same day, French luxury brand Hermes also said that business activities in China have been resumed, and 7 stores have resumed operation. Prior to this, Hermes was forced to close 11 stores in China.
Because of the impact of the epidemic on the Spring Festival, all the companies and brands who want to make a big profit in the Spring Festival have come to a head start. At present, although the epidemic is gradually slowing down, consumers still focus on home ownership, and the stores are still somewhat deserted. For some people in the industry, "retaliatory consumption" is still some time away.
In the face of the current cold and cheerless situation, the sports apparel industry is presentired that the future situation is excellent.
CITIC construction investment research report pointed out that, after the end of the epidemic, on the one hand, the national health awareness will be further enhanced, effectively driving the motivation and demand for physical exercise, on the other hand, the offline consumption will revive and activate the retail of sports shoes and clothing. Therefore, after the end of the epidemic, sports shoes and clothing can achieve a good rebound.
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