China Textile Alliance: Guided By Platform Economy, Leading Professional Market Optimization And Upgrading

In early 2019, the 12 departments such as the Ministry of Commerce issued the "guiding opinions on promoting the development of platform economy in commodity trading market". It clearly pointed out that developing platform economy as an important carrier of high quality development of circulation and cultivating a number of hundred billion scale commercial products market with better economic development platform. In August 8th, the general office of the State Council officially issued the "guiding opinions on promoting the healthy development of platform economic norms", requiring all localities and departments to encourage commodity trading market to conform to the new trend and new requirements of platform economic development, enhance the ability of circulation innovation, and promote better convergence of production and marketing. The above two guiding opinions point out the clear direction, target and key content and starting point for the optimization and upgrading of textile and garment market.

In July last year, the National Conference on market system construction organized by the Ministry of Commerce clearly pointed out that the textile and garment industry should be a pilot industry for the development of platform economy. The joint marketing department of the Ministry of Commerce, the Ministry of Commerce and marketing, has carried out platform economic research and held a symposium in Zhejiang, Beijing, Shandong, Guangdong, Liaoning and other places. Through in-depth investigation, it is agreed that the textile and garment professional market has a large scale, a long industrial chain and a lively turnover. The clothing market and home textile market play an important role in strong domestic consumption and so on. After forty years of development, the garment professional market has gained a lot of experience and practices. It needs to be carefully summarized, combed and refined. Under the new development environment, the specialized market of textile and clothing needs to take the platform economy as the banner, give full play to the platform gathering function of the specialized market, lead the professional market to optimize and upgrade, and gradually achieve the goal of regional market integration.

An understanding of developing platform economy

There is no uniform definition of the connotation of platform economy. The Ministry of Commerce's "guiding opinions" points out that the platform economy is a new economic form that utilizes the Internet, the Internet of things, big data and other modern information technologies, focusing on gathering resources, facilitating transactions, enhancing efficiency, building platform industry ecology, promoting efficient integration and innovative development of commodity production, circulation and supporting services. Some experts have suggested that the platform economy is a new economic form based on the modern information technology, such as the Internet and cloud computing, with a diversified demand as the core, fully integrating the industrial chain, integrating the value chain, and improving the efficiency of market allocation of resources.

Textile and clothing products are rich in variety, varied in fashion, more standardized in fashion, relatively difficult in standardization, and high in scene experience scenes. Therefore, compared with steel and chemical industries, there are certain characteristics and difficulties in developing platform economy of textile and garment specialized market. At the same time, the specialized market of textile and clothing is connected with abundant industrial resources, especially small and micro enterprise resources, which connect the most active buyers, distributors and consumers, and become the huge flow entry of online and offline market, and grasp the huge market flow. This is the core competitive advantage of the professional market. In view of this, the development platform economy of textile and apparel specialized market is based on the platform as a banner, professionalism as the foundation, fashion as the guide, digitalization as the means, and intelligence as the goal, so as to realize the optimization, upgrading and innovation of the specialized market itself, so as to realize the reconstruction of the function and orientation of the professional market in the new era. The so-called platform banner needs to be organized and guided by the platform thinking and platform concept to guide our professional market as well as the management services of market merchants. Simply speaking, platform thinking is about the thinking of business mode and organizational form. It is an open, shared and win-win thinking. To build a multi platform and win-win platform for professional market, we should consider and optimize the roles, rules, positions and relationships between different platforms in the professional market. The professional market is originally an open platform, and the future competition must be the competition of the ecosystem. In the new commercial era, the specialized market of textile and clothing will not be backward unless it becomes a source of living water continuously and is willing to accept energy from all aspects.

The dual meaning of developing platform economy

The platform economy is not a new word. The development platform economy of textile and apparel specialized market is not just started. It only gives new characteristics in the new era, and puts forward new directions and requirements for the platform economy of specialized market development. As the indispensable circulation platform of textile industry, the business growth platform and the brand Incubation Platform of small and medium-sized businesses, the specialized market of textile and clothing is actually the exploration and practice process of developing platform economy. From the initial single trading place to the construction of quality inspection, e-commerce, training and other public service platform, and then to the construction online shopping mall, the release of industry index, the textile and garment professional market has been continuously improving the platform function along with the social and economic development.

In the new era, the economic environment has undergone subversive changes, and history has entered a great change in a hundred years. Technological revolution, consumption revolution, industrial revolution and business revolution are coming. New patterns, new formats and new demands are emerging. The platform function of textile and apparel specialized market will also undergo a radical change. The connotation of developing platform economy will also change qualitatively. The significance of developing platform economy to the professional market will also change fundamentally.

The upstream and downstream links of textile and apparel specialized market are important circulation platforms for commodities of small and medium sized enterprises in industrial clusters. They are important supply platforms for many street stores and shopping malls. They are the platform for agents, manufacturers, supply chain service providers and buyers. They have significant advantages in mastering market frontier information, grasping trends and timely understanding of demand changes. 。 In the context of advancing the supply side reform and enhancing the total factor productivity, in the era of traditional production oriented to demand oriented transformation and organizational structure change, we should give full play to the role of the specialized market in the industrial chain, and promote the rapid feedback of upstream and downstream information, and the effective coordination between the front and rear ends, so as to further satisfy and release consumer demand and become the specialized market of textile and clothing. Important new mission. This is an important new connotation of the development platform economy in the new era.

From the professional market itself, the professional market has been developing for more than forty years, and has played an important role in promoting employment and cultivating enterprises. However, there are still obvious deficiencies, including the single function of the platform, the lack of deep industrial services, the weak ability of independent innovation and the ability of resource integration, facing the channel diversion, mode transformation, competition of formats, and even climate change. When the element is affected, it can not be fast and flexible. It also makes the professional market lack of core competitiveness in the new competitive environment. Developing platform economy has become the key point for the professional market to break the dilemma, enhance the comprehensive strength and practice the development of high quality.

Five key points of developing platform economy

Therefore, the current development platform economy of textile and apparel specialized market, for the professional market managers, should establish a new market concept based on the platform and merchants as the core; for market traders, we must establish a new business concept based on goods and supply chain; in particular, we should take modern information technology application and Internet integration as the support. Field growth, business development, function upgrading, industrial collaboration, and channel development are the key directions.

(1) market growth. Textile and garment market should focus on e-commerce application, R & D design, exhibition and trade release, accelerate the layout of functional format, and further expand the scale, function and role of the market. We should encourage leading professional markets to explore and develop chain markets, carry out market mergers and acquisitions, participate in business circles transformation, and build garment industrial parks, so as to promote management output, resource integration and industrial chain extension. It is necessary to establish a channel sharing and resource cooperation mechanism to support the leading market and business super, shopping centers, brand enterprises and Internet platforms.

(three) function upgrading. Textile and garment market should increase input in information infrastructure, speed up the construction of smart mall and industrial big data center, promote online and digitalization of basic business and core business of professional market, promote marketing management, commodity management, intelligent logistics management, and deepen data services.

(four) industrial collaboration. It is necessary to encourage the specialized market and industrial cluster of textile and garment industry to jointly create a supply chain management system based on fast reverse, linking key links such as raw materials, research and development, design, production, circulation and consumption, and establishing a demand oriented organization mode. It is necessary to encourage the professional market and merchants of raw materials and accessories to negotiate and docking with the professional market and merchants of garment home textile industry; to support the professional market of clothing and home textiles combining with the natural resources of urban culture, to develop tourism shopping and IP economy, and to realize the cross border integration development of commercial and cultural tourism.

(five) channel development. We should promote the professional layout of textile and garment market and increase the marketing layout along the "one belt and one road". It is necessary to support and promote the construction of a professional market for international commodity display and distribution centers, to build overseas markets and overseas warehouses, and to improve the layout of overseas channels. It is necessary to push market traders and clustered enterprises into the sea to carry out overseas publicity and promotion, international market expansion and cross-border trade cooperation.

Practice of developing platform economy

Around the development platform economy, textile and garment specialized market has carried out many innovative practices. Last year, the China Textile Alliance circulation Committee focused on four selected platform economy pilot units in Guangzhou, including the Guangzhou white horse clothing market, the red cotton international fashion city, Guangzhou International Light Textile City, and Fuli global commodity trade port. They have made positive demonstrations in such aspects as channel development, personnel training, fashion resource integration and docking, and technology application. Under the outbreak of the new crown pneumonia, the professional market represented by Pu Yuan woolen sweater market and Jin Rong international light textile city has taken prompt measures to deal with the problem. It has become an important supplement to the physical market by actively implementing "danger" as a "machine" and building an online market.

Zhejiang Yiwu China Commodity City focuses on building three platforms. First, we should build a fusion platform under the online and offline platform, create a rattle drum Market integrated service platform, "Yiwu purchase" online display trading platform, "Yi Cai Bao" mobile client, and so on, cut into every link of supply chain and trade chain, and enhance the level of trade facilitation. The two is to build tourist shopping retail platform. Since 2011, the Yiwu Shangcheng group has invested about 20000000 yuan to upgrade the tourism shopping infrastructure, develop 12 special professional blocks, such as toys and cosmetics, and develop 1 000 designated recommended shops, layout 5 market tourist reception points and 30 touchscreens, open 35 Market ring buses, and build a series of China commodity development history exhibition hall, 4D cinema, digital model and so on. Equipment and facilities. The three is to build an import commodity distribution platform. Through the construction of the three import commodity market platforms, such as the import and export hall, the South Korean clothing city, the non-staple food market import hall and so on, we will organize the "Silk Road Economic Belt international city forum", "Import Commodities Fair" and "import commodities Shopping Festival" and so on. Marketing channels.

Keqiao China Light Textile City focuses on building an international textile creative center, and builds a fashion creative platform with F5 creative garden, science park and Light Textile City Creative Park as the core. The central European fashion dream factory and tile hurdle design garden are the core of the fashion creative platform. Wuhan Yun Shang, with its fashion and trade complex as its Downloader, takes the "data intelligence" as its core technology advantage, and is committed to creating a smart platform for "industrial Internet Plus Fashion best products". Wuhan cloud Shang development and operation still buy several systems such as APP daily, and it also embeds sales and inventory management and supply chain financial services to achieve traffic transformation, providing online and offline integration industries for market traders. Platform services. Haicheng's West willow clothing market has focused on the market purchasing and trade policy, relying on the international logistics park of Xi Liu and the supervision place of the West Liu customs, making full efforts to build a comprehensive service platform for foreign trade, and has achieved remarkable results.

In addition to the above platform building, other textile and garment market has also carried out many exploration and practice around optimization and upgrading, which are actually doing platform economy. All kinds of market docking activities are essentially the drainage of Internet thinking; the best market traders are to focus on supporting the growth of merchants with supply chain management capabilities; carrying out cooperation with the 1688 platforms, creating a network live broadcast platform, and organizing businesses to carry out live marketing, are classic cases of Internet tools and Internet platforms, and platform thinking. Innovative practice in the specialized market.

However, in such a big change, when the change becomes a new normal situation, the new understanding and new application of the professional market to the platform economy is still in the process of exploration and trial and error. In particular, the new crown pneumonia epidemic sweeping across the country further exposes the deficiencies of the traditional platform functional system of the specialized market, and forces managers to profoundly examine the understanding and deployment of the development platform economy, and the research and application of the platform economy is constantly being optimized and perfected. We have reason to expect that the location and function of textile and garment market should be transformed from traditional trading places and circulation channels to the service platform of industrial chain and supply chain, and become an integrated platform and platform for integrating resource elements with personalized design, large-scale customization and experiential services. We should expand the key direction of developing the platform economy for the specialized market, further accelerate the process of platform oriented, scene intelligence, mode convergence and business data, enhance circulation efficiency, stimulate market vitality, promote business integration, promote consumption upgrading, promote the whole industry chain upgrading and efficiency, realize the coordinated development of large and medium enterprises, and consolidate the core competitiveness of the professional market. Building a multi-level modern market system, constantly satisfying the needs of people's beautiful life, and contributing to the strength and wisdom of the professional market in order to promote the optimization and upgrading of textile and garment circulation and innovation and development.