Blonde Rabbi Fought For "Online" Business Development. Golden Year Rabbi Increased Profits By 20.57% Last Year.

Recently, golden hair Rabbi announced the 2019 annual performance bulletin. During the reporting period, the company achieved a total revenue of 438 million yuan, down 3.39% from the same period last year, operating profit of 52 million 678 thousand and 700 yuan, an increase of 20.57% over the same period last year, and a net profit of 57 million 111 thousand and 100 yuan, an increase of 19.23% over the same period last year.

According to the financial report, the total revenue of the company decreased slightly compared with the same period last year, mainly due to the optimization of sales channels and the adjustment of sales policy, the concession of franchisees and dealers in 2019. During the reporting period of 2019, the total revenue of the company decreased slightly compared with the same period last year, mainly due to the optimization of sales channels and the adjustment of sales policies, the concession of franchisees and dealers in 2019.

During the reporting period, the company's operating profit, gross profit, net profit and weighted average return on net assets had a certain increase over the same period last year, mainly due to:

In 2019, the company increased control over the cost and cost of products, and launched new products with high gross margins, which led to an overall increase in gross margin.

The termination of the equity incentive plan in 2018 made the company's remaining unamortized equity incentive costs need to be completed in 2018, and the amortization reduced the net profit of 2018.

In 2018, the provision for impairment of the ready to sell financial assets formed by Limited by Share Ltd animation media Limited by Share Ltd in Wuhan was 30 million 412 thousand and 100 yuan, which reduced the net profit of 2018.

Affected by the epidemic, blonde began optimizing sales channels, adjusting offline channels, and increasing sales of e-commerce platforms, so as to achieve synergy between online and offline marketing. Blonde Rabbi said that this year the company will continue to expand e-commerce channels, and actively create a full line mode of online and offline collaborative development. Insiders pointed out that the channel of the golden hair Rabbi is still being adjusted, which will have a certain impact on the revenue side and the cost side. The adjustment of the electricity supplier channel will add momentum to the development of the blonde rabbi.

The head of the Limited by Share Ltd is also facing delays in the face of the current epidemic. In addition, due to logistics and rework blocked, offline shops suspended business, and part of the OEM plant postponed start and other effects, the company judged the first quarter of 2020 revenue and net profit is affected by the epidemic pressure, but the two quarter will be expected to stabilize and improve.

Public information shows that blonde Rabbi is an early domestic enterprise engaged in R & D, design, production and sale of consumer products, founded in 1996, and is also the "mother and baby first share". The company has independent brands such as "next generation", "Rabbi" and "babby Rabbi". They locate low and medium infant clothing cotton products, mid-range infant product line and infant care products.