Semir'S Total Marketing Plan Has Broken Through 25 Million.

Affected by the outbreak of the new crown pneumonia, all walks of life are facing great challenges and difficulties. The major brands actively explore the ice breaking plan of online retailing. It is understood that Semir team is actively looking for a new retail mode in the crisis and launched a full staff marketing campaign.

Semir mobilize everyone's subjective initiative and actively promote sales growth by means of online shops and community promotion.

It is understood that in the full marketing campaign launched, Semir activities on the same day only 3 hours and 15 minutes to achieve 13 million + sales.

By the end of March 2nd, the two brands of Semir and Barbara finally achieved a sales performance of over 25 million.

Semir apparel (002563) recently issued the 2019 annual performance bulletin bulletin, operating income in 2019 was 19 billion 359 million yuan, an increase of 23.15% over the same period last year; net profit attributable to shareholders of listed companies was 1 billion 546 million yuan, down 8.72% over the same period last year.

The main reason for the decline in net profit attributable to shareholders of listed companies is as follows: the main reason for the decline in net profit is the acquisition and the French Sofiza. SAS affected the acquisition cost of the company when the merger cost was less than the fair value share of the identifiable net assets acquired last year, resulting in a higher net profit base, and the loss of the company's current reporting period affected the net profit of the current period.

At the end of the reporting period, the company's financial standing was good, with a total assets of 16 billion 700 million yuan, an increase of 1% over the same period, and the equity attributable to shareholders of listed companies was 11 billion 800 million yuan, an increase of 5.92% over the same period last year, and the asset liability ratio was relatively low.