How Big Is The Epidemic? 78% Of Enterprises Choose To Adjust Business Mode.
The impact of the epidemic on every industry and every enterprise is different. The black swan event is not fatal enough. But the business shutdown near more than 20 days may impact on the rhythm of the whole year's business. Is it a layoff or a reduction in wages? At this time, the degree of recognition of the business is increasing? What difficulties do enterprises face in the early stage of reemployment? How will we save ourselves?
Prior to this, Tobey launched the "SME development dilemma and demand survey" questionnaire, starting from the impact of the epidemic on the business, management optimization, platform urgent needs and other topics, in addition to the self-assessment of the enterprise can also see the industry's ideas and intentions of the epidemic. Some of the findings of the investigation are analyzed as follows:
1. survey enterprise industry, region and scale results
According to the survey results, the enterprises involved in the questionnaire survey are mainly classified as large sectors, industrial products, fast moving products and enterprise services. The distribution area is mainly in Southern China, North China and East China, and small and medium-sized enterprises and large enterprises are half and half, so the questionnaire results have certain reference.
2. the impact of the epidemic is deeper, and 78% choose to adjust the business model.
According to the survey results, 78% of enterprises now have plans to readjust their annual pace, business direction and business mode. This is not a good news for the industry, and 66% of enterprises think that the impact of the epidemic on enterprises is more than 20%. From Tobey's feedback on market research, the main feature of the current performance is the weakening of downstream demand, which has greatly affected the first quarter performance.
Adjusting the annual business rhythm, business direction and even business mode means that some of the internal problems of enterprises are magnified, and it is urgent to go out of the comfort zone to be forced to transform. Unlike the wave of industrial Internet transformation, the epidemic is directly impacting, so that many enterprises face problems and challenges without preparation, and eliminate the mismatch of market supply and demand in the first quarter. For the whole industry, the supply and marketing system will usher in a comprehensive innovation.
Facing the epidemic situation, the cash flow of enterprises is hanging by a thread. At this time, controlling cost from the management level has become the primary goal of the enterprise to resume work. In this survey, 27% of the enterprises are determined to optimize the management by reducing salaries and layoffs. However, wage cuts and layoffs can improve cash flow in the short term, but it is doubtful whether it will be able to find long-term new momentum from business adjustment and business model renewal.
3. downstream demand decreases, logistics delays lead to industry anxiety.
The results of this survey show that at present, the delay in operation, the reduction of downstream orders and the difficulty of logistics performance are the three elements that are greatly affected by the epidemic. Therefore, customer retention, logistics performance and cost reduction become the urgent needs of enterprises.
With the gradual recovery of the logistics system, the "stop" loss caused by the epidemic can still be remedied. According to the analysis of many experts, the market demand will only be postponed and will not disappear. In the future, after a full resumption of work, there will be a wave of demand peak. At this point, how B2B enterprises can get through the epidemic period safely and grasp the market demand will become the key to success.
4. the current survival rule of epidemic situation, 89% enterprises tend to choose the electricity supplier mode.
Offline businesses "stop", many enterprises hope to find new outlets through the electricity supplier channels. According to the survey results, 48% of enterprises are very recognition of the electricity supplier mode, 41% of the enterprises are uncertain but have the will to try, and 11% of the enterprises do not recognize the electricity supplier mode. Generally speaking, the degree of recognition is very high. Because of its initial results in cost saving, it is undoubtedly a survival rule in the epidemic situation.
Many people think that the impact of the epidemic on the industry is an opportunity to vigorously promote online, but some experts believe that the electricity supplier mode can not be the only straw in the industry. Although the electricity supplier channel is of great significance for market development, it still needs to rely on the rapid operation of the offline supply chain system. So optimistic, this is still a slow business. If we want to make up for the shortfall of the epidemic quickly, we may need to find other ways.
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