Japan'S Women'S Clothing Brand Day Jung Opened The A Share Marketing Guidance For Taobao Women'S Clothing First.

According to IPO's early news, the Limited by Share Ltd has submitted the guidance of the listing service to the CICC.

Rong Mei was first established in the electronic business platform in 2006, and gradually formed a brand scale in 2012 and established the Limited by Share Ltd. At present, there is a Taobao flagship store and two Tmall flagship stores. The main products are jackets, windbreaker, knitwear, T-Shirts, suspenders, trousers and dresses.

In 2015, Rong meI won the first place in Taobao women's clothing, with a turnover of hundreds of millions of dollars. According to the China Business Research Institute, in April 2019, the women's clothing online retail TOP10 brand ranked seventh in the 0.3% share of the women's clothing industry, which exceeded the Korean clothing house, while the top ranked UNIQLO was 0.7%.

Rong Mei brand was co operated by Guo Jian and Wendy. In 2012, Guo Jian resigned from the BP investor of the British Petroleum Group. He returned home to assist his wife in the field of electric business, and was responsible for the company's finance and personnel work. Wendy focused on products and design.

In the early days of its founding, Rong Mei's label was: "spike", "less inventory", no participation in Taobao activities, and simple vision. At that time, the main business mode of Rong Mei was to sell the remaining invoice from the foreign trade factory, and aimed at the long selling period and the small quantity of goods, the selling method of the platform was adopted. The form of spike killing has attracted the demands of new users, so Junmei has gradually entered the line of vision.

Subsequently, a series of fast fashion brands in Japan appeared slump and slump. Junmei took the opportunity to gradually accept the indigestible orders from Japan, advance orders to factories, and self factory + fixed outsourcing gradually matured. The founder thinks that spike is only a historical by-product of business mode, so we should open up a pre-sale mode that can better meet the needs of users.

But in the product design, Rong Mei has been trapped in copyright disputes and infringement disputes several times. In June 2018, Shanghai grain company (ICICLE brand brand operator) filed a lawsuit against the Putuo District people's Court of Shanghai, indicating that Junmei copied its costume design elements and the court decided that the Shanghai Wo company won the lawsuit. Jung objected and appealed to the court to maintain the original judgment.