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Technology war epidemic: the strength of platform economy fifteen

The sudden emergence of the new crown disease has changed the pace of enterprise operation in the short run, and online office has become the choice of many enterprises. This makes the demand for online office increase greatly, and a giant such as HUAWEI sees its opportunities. The number of users of HUAWEI's WeLink also increased sharply during the epidemic. HUAWEI founder Ren Zhengfei set a goal for WeLink to become the largest office platform for business operations in China. What is the advantage of the new incoming WeLink in the giant competitive online office market? First of all, WeLink has the advantages of openness, intelligence and security. Secondly, the imagination of WeLink lies in the advantages of integrating HUAWEI and cloud computing, 5G and AI's software and hardware integration platform, and the price advantage that it may bring after integration.

HUAWEI cloud WeLink team also did not expect that the product was released for less than two months, and WeLink's strategic position in HUAWEI was once again elevated.

Recently, HUAWEI founder Ren Zhengfei said in an internal Forum: "WeLink's strategic opportunity window has emerged, we have to rush to it, tear it up, vertical development, horizontal expansion." Moreover, Ren Zhengfei also made the first public goal of WeLink: becoming the largest office platform for enterprise business in China.

The immediate background is the sudden outbreak of the demand for telecommuting. HUAWEI cloud told the twenty-first Century economic report that during the epidemic period, HUAWEI cloud WeLink added hundreds of thousands of new business users, the number of new Japanese live users exceeded 1 million, and the traffic volume increased by 50 times.

And the problems such as carton, crashes and so on in the remote office and class, have led to the industry's technological craving for 5G and cloud computing. Facing the trend and opportunity of "online" and cloud computing in the future, HUAWEI, Alibaba, Tencent, byte beating and so on have strengthened the depth of cloud service and underlying technology.

? ? ? ? In recent days, the XG lab has been announced by the hospital. At this stage, it focuses on the collaborative research and development of 5G technology and applications, aiming at scenes such as Ultra HD video and online office. The fly off book will launch the independent App flying document in the near future. In December 26th last year, HUAWEI cloud officially released WeLink, and in December 25th, Tencent cloud released the Tencent meeting and business office. Competition in the field can be seen.

In Ren Zhengfei's view, WeLink can start from the enterprise office scenario and 2B business. "Because the Internet has been operating for more than 10 years, the C terminal market is almost full coverage, and we should not compete with BAT."

He said that WeLink should seize the new trend of joining (5G/ cloud /AI/ light) to form a more effective platform to copy the Internet from the bottom.

Technology capability spillover

In the impression of the outside world, HUAWEI has always been a Hard Suits Inc. In fact, HUAWEI has accumulated many years in the B terminal market, and WeLink also comes from the transformation of HUAWEI's internal digital office. HUAWEI has been used for 3 years before commercialization.

As a global enterprise with an annual revenue of over $100 billion, HUAWEI has 190 thousand employees, covering more than 170 countries and regions in the world, and up to 1023 office offices worldwide, spanning three major areas: operators, government, enterprises and consumers. In the face of its huge structure and complex business system, HUAWEI is eager to find an intelligent work platform that can support the effective growth and globalization of the company.

So WeLink was launched in 2016, and WeLink 1 was launched on HUAWEI in 2017, providing various functions such as meeting, news, e-mail, pending approval, and knowledge sharing. Today, HUAWEI further outputs external digital office products based on its own practice. Therefore, Ren Zhengfei also mentioned in the discussion that this is "no intention of inserting willows and willows to be shady", we must seize the development of "WeLink".

"Large enterprises like HUAWEI have already had very strong applications, and these companies have natural impulses to commercialize their applications." A software industry veteran told the twenty-first Century business analysis reporter: "along with the maturity of management and products, and the accumulation of IT technology infrastructure, HUAWEI and other giants export their products outward, which is a typical overflow of management capability and technological capability."

An epidemic has accelerated the maturity of the office market and has become a training ground for all kinds of products.

Wang Jun, President of HUAWEI cloud WeLink service product department, told reporters: "with the arrival of the epidemic, the demand for business is also showing an explosive growth trend, and all business service providers are facing great pressure. When WeLink is faced with massive requests for services, the situation service is basically normal, but there are also some cases of short term current limiting requests for small modules during surge service requests, which have been restored to normal after emergency handling.

In the face of surging business needs, Wang Jun said, the core of the response is to rely on the flexible capabilities of cloud services and the online pipeline processing mechanism based on cloud services. These two capabilities can help WeLink get resources on time, quickly solve problems, release versions quickly, and automate the deployment. HUAWEI cloud is the key engine for WeLink's rapid development.

? Differentiated competition

There is a lot of room in the corporate office market. A report released by Markets and Markets of the US Market Research Institute predicts that by 2020, the global intelligent office market will reach 300 billion yuan. At the same time, HUAWEI has many strong competitors, including Microsoft, Alibaba, Tencent and so on.

Tencent and Ali use instant messaging (IM) as an incision. Apart from the functions of IM, they also include a large number of third party services, including cloud services, data collection and so on. Microsoft, Google and so on have also entered the intelligent office market, and the software technology of collaborative tools and productivity tools is strong.

How does HUAWEI get out of the road of differentiation?

Wang Jun said that on the one hand, WeLink came from HUAWEI's internal successful practice, HUAWEI knew more about the digital transformation of enterprises, and on the other hand, WeLink had the advantages of openness, intelligence and safety in technology. WeLink open platform can quickly docking business, such as authentication, mailbox, business services and knowledge, so that enterprises can work as HUAWEI in 1 days; through WeLink intelligent assistant micro and micro, between users and WeLink services, there is only one sentence distance; HUAWEI takes network security and user privacy protection as the company's highest program.

Ren Zhengfei also talked about the advantages of HUAWEI in terms of safety and customers. He said: "the safety requirements of enterprises must be greater than that of private safety requirements, and enterprises require high reliability. This is our strength and weakness of BAT. We must stick to the large and medium sized enterprises and government organizations, which is different from BAT. We are going to take a different road. "

? ? As we all know, HUAWEI has rich experience in serving B client. During the epidemic period, WeLink has supported remote functions, such as medical, government, energy, finance, universities, manufacturing, transportation and other enterprises, through HD meeting, efficient communication, online office, health card punching, secure access to existing business systems and applications of enterprises. The customers of WeLink include Peking University Hospital. Hospitals, Peking Union Medical College Hospital, Zhongda Hospital, middle and large five hospitals and so on, nearly 10000 medical institutions, tens of thousands of national health committees, CDC, government units, major financial institutions, energy enterprises, universities and so on.

But it is worth noting that HUAWEI is targeting the large B client first, and will occupy more markets in the future. It should also consider entering more small and medium-sized B terminal enterprises.

Beyond technology and customers, the imagination of WeLink also lies in the advantages of integrating HUAWEI and cloud computing, 5G and AI's software and hardware integration platform, and the price advantage that may be brought after integration.

There are two levels of integration, one is the connection with HUAWEI terminals, for example, Ren Zhengfei mentioned school scenes, the terminal will soon be whiteboard, and the white board screen can be linked to WeLink.

The other is from the cloud service mode (IaaS, PaaS, SaaS), the more SaaS (Tencent) is the application field of Tencent and Alibaba, and the bottom line (IaaS) is the infrastructure position of the HUAWEI. They will have collision intersections on the middle PaaS layer. Now more and more companies are deploying to PaaS layer, and heavier and heavier, because SaaS layer needs PaaS to help complete the work. 。 In fact, WeLink can be regarded as a platform similar to PaaS, and the integration with HUAWEI's underlying IaaS and underlying communication technology is clearly the advantage of business deployment.

Similar integrated players have Microsoft, and the software industry personage also told reporters: "now the PaaS tier and SaaS tier are becoming more and more complex, and the boundaries between them are becoming more and more blurred. It is typical that Microsoft has excellent applications, but it basically depends on the PaaS layer. In fact, Microsoft cloud Azure has both a robust PaaS layer and its own IaaS layer, providing users with a complete set of hydropower facilities and customized applications.

It can be seen that the giants at home and abroad are eroding the market in the cloud service. The vertical segmentation market is huge, there is enough space for players to compete, and the domestic office services are starting.

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