Thinking Of Changing Direction Of Operation Of Small And Medium Garment Enterprises Under Epidemic Situation

A sudden outbreak has had a great impact on various industries. Faced with this reality, how can enterprises seize opportunities and turn crises into business opportunities? In order to further understand and analyze the changes and difficulties encountered in the textile industry under the new crown pneumonia epidemic situation, and better anticipate the future trend of the industry, and understand the impact of the new crown pneumonia epidemic on industry investment, production, consumption and exports, the journal has set up a "industry observation" column, and has soliciting contributions from readers, hoping that the support and bestows of readers' friends.

Under the epidemic situation,

Thinking about changing direction of operation of small and medium garment enterprises

Xiong Ying

Project director of China International Flower Trend Research Center

Under the epidemic situation, the entrepreneurs in the clothing industry have their own situations, but they all share the same aspirations -- hard!

The impact of the new crown epidemic on garment enterprises is enormous. In order to stop the epidemic, most of the clothing enterprises that sell in physical stores are very few.

In times of prosperity, the overall strength of enterprises is based on data. In adversity, in addition to looking at data, it is also necessary to look at the strength of entrepreneurs. Facing the epidemic situation of force majeure, entrepreneurs need to get rid of interference, and peel off their own models according to their own conditions, so as to maintain a clear decision.

I contacted the heads of several garment enterprises on the phone. How did they cope with the sudden outbreak?

Developing public welfare classroom

Main business of a clothing trade enterprise in Jiangsu: Production

The head of the company said that in fact, in 2019, a business was not ideal, and the epidemic was at the critical moment of decision. At the moment, there are things that I wanted to do last year but didn't do so. I dare to take the pace.

In order to maintain the existing customer groups, the company will always want to launch online public welfare courses, which is a fresh attempt for the maintenance of customers. It is also a concrete measure to deal with the epidemic situation. Doing business courses in public live broadcast can not only strengthen the close ties with customers, but also export the positive energy of the brand, and tide over the difficulties together. During the Spring Festival, the company actively uses the convenience of the Internet to actively launch live broadcast courses, and members of the team can work at home to achieve seamless communication with customers.

It seems that there is no relationship between public business class and company operation, and the actual relationship is very large. The entrepreneurs suffering from the epidemic are all physically and mentally exhausted. The development of the public live broadcast class is not only the imparting of experience and information, but also the transmission of confidence. It is the right time to launch a new mode of business economy. Policy decision.

Many enterprises in the industry have lots of business plates, and the diversification route will be more robust. Sometimes the plate which is very hard to manage is to maintain or break, often troubling operators. The new crown has pressed the suspending keys of the enterprises, and has also brought the time for ponder to the operators.

Using more suitable Internet tools to link customers and link people's hearts is a cultural force and upward force.

Enterprise management first look at

The main industry of a fabric enterprise in Zhejiang: R & D trade type

The person in charge of the enterprise believes that the current situation is still uncertain, whether enterprises or individuals, the first thing to do is to obey the overall situation. The epidemic has a certain negative impact on the enterprises, but in the present time, we should fight hard to fight the epidemic. As the person in charge of the enterprise, we must readjust our physical and mental condition so as to prepare for the next stage of the resumption of work and recovery.

The specific impact of the epidemic on the enterprise is still being evaluated. At present, the enterprises have not made any special measures, but are more wait-and-see.

It is also a strategy to maintain an optimistic attitude and watch the epidemic situation actively.

There are many similar situations in the industry. Many enterprises have learned to think deeply and constantly review and summarize the epidemic. The pace of work is not as fast as it used to be, more tranquility and more introspection.

Quick analysis of advantages and disadvantages, and static opportunities.

The main business of an electric clothing enterprise in Zhejiang: R & D, production and business integration

The person in charge of the enterprise said that he had just known the epidemic situation, and he began to analyze the market. With his experience of returning the electricity supplier, he analyzed that the whole industry chain system would recover slowly, and the new market opportunities would emerge slowly, but it would take time. Enterprises decided not to do research and development at the moment, nor to promote business, and to give the team a long vacation, because most of them were partners with shares, and they all agreed with him. They were slowly waiting for opportunities.

The most important thing is that he feels that the crisis after the outbreak is great, but the opportunity is good. He is not worried, but he is not blindly optimistic. The opportunity is to wait slowly. The future is bright, but the road is tortuous. To him, immobility is a safer opportunity.

Generally speaking, most of the enterprises engaged in R & D business have a keen sense of smell, and they will think about what changes will happen to people's mentality in this outbreak. What will happen to the way of life? In order to meet the market demand, we need to know more about information and develop new products and categories.

A mask, the national linkage, Sinopec bought more than 100 production lines to start directly, what does it mean? Crossover! Transboundary is boundless.

BYD also crossed the border to produce masks. What does it mean? There are still many possibilities in the cross border industry.

For example, the type of clothing that we often need, we spend most of our time on fabrics and bags, or shoes, and are still in the clothing industry. What if crossover goes to wallpaper, cars and bowls? Business has completely opened a door.

Switch operation to short video operation

A shoe and clothing brand agent in Hunan

The person in charge of the enterprise said that the original businesses were online shopping mall counters, and they all knew that the trend was online, but they never paid much attention to it. Now that the epidemic is coming, the mall counters are open for business, but no customers have to live on the transformation line.

However, enterprises did not do live experience, so it was too late for people to act on behalf of the operation. The enterprises gradually groped for it, and finally found that the short video mode was relatively suitable, and began to do it.

This is the age, not turning.

In fact, as a retail terminal enterprise, it is very clear that online business must catch up, but it is always dragging on. Because learning new business operations is time-consuming and troublesome, it is not necessary to act without necessity. There are many forward-looking things, we must advance in order to be passive.

The most hardworking part of many retail businesses in the industry is to bring out the retail team. A good employee needs at least 3 years. They are willing to train their employees, and they are willing to carry them together when they are in trouble. Bosses can not shop, employees are their wealth, so they will quickly switch from offline to online to maintain their customers.

Calm down and develop new resources.

A clothing network company in Shanghai

The person in charge of the enterprise said that he was so anxious to encounter such a black swan event that he could not stay at home for a day, but he could only stay at home.

He won the least judgement in June. In short, for him, there will be no chance for the industry in the first half of the year. But confidence is still there! He said, just like Sun Wukong, if he is satisfied with being a king of flowers and fruits, he can be very carefree, but he is willing to suffer all kinds of hardships and experience 99 eighty-one hard to reach the western sky.

This period is a very good period for us to examine ourselves, forcing us to calm down and see what kind of people we are, what kind of things we can do, what kind of people we can become, and what kinds of things we can do. In particular, as a person in charge of a company, his mental state will profoundly affect the team. How can he not be anxious and worried? However, I believe that the days will always get better. I believe that the epidemic is over. This industry is full of spring. Even if we are faced with difficulties now, we must believe that we will get better and better.

Now, we are gradually reinvigorated resources outside the company and reintegrated to meet the new market demand.

Many enterprise resources may not be used well under the epidemic situation, but the leader's own resources are bigger resources, and many have not been well developed yet. This epidemic is the best time to observe ourselves. It is precisely because of our own view that we can revitalize our personal resources and develop our personal resources.

Integrate more talents to become a new team and do better industrial segmentation and industrial chain layout.

The heart is strong, the mountain is a small stone.

The rock is also a big mountain.

Business operators should prepare for their hardships.

These telephone interviews have touched the author very much, and every entrepreneur is an inspiring history of entrepreneurship.

In a epidemic situation, a cool head is the key to every boss's determination.

To prepare for the worst and make the best arrangements, the heart is easy to calm down.

One side is "on the road" and the past is full of vigor and vitality.

One side is "Hometown". Is it a stop?

Under the epidemic, we are afraid of too much anticipation and too many comments. These will interfere with themselves and waste decisions.

When others are entangled, if you have already set sail, you will surely win.

All these tests all entrepreneurs, how to break their arms, how to survive, how to keep good talents, how to think more calmly, make the right decisions, and explore new opportunities in the industry.

No matter what the direction of the operators is in 2020, they need to prepare for their hardships.