In The Face Of Brand Infringement, Trademark Application Should Take Place As Early As Possible.

At present, China's intelligent manufacturing directly enters the era of industrial 4. The clothing and apparel products produced nowadays are well built and cost-effective. It's easy to create brand products. However, the rapid development will inevitably cause some lag. For example, the registration of trademarks. Without brand awareness and without its own trademark, maybe in the instant, facing the brand, it involves infringement, and facing consumers suspected of fraud. So trademark application should take place as early as possible.

　　 POLO which bar do you wear?

As early as in 2018, Wang Min, a people's Daily reporter, reported that the United States Polo Lauren filed a tort lawsuit against the trademark "POLO" and "Polo rider figure" registered by Guangzhou AI Chi leather Limited company. The case also aroused great concern in the society.

The wind of POLO shirt is traced back to the memory of the 80's carved into the bone. In the struggle, Tong Dawei's erect POLO shirt is the typical two generation of the 80's generation, and also the symbol of handsome and handsome. The rider held the club high on horseback, a typical aristocratic demeanor.

　　 POLO the logo of the high lift bar is especially popular. In the streets, shopping malls, and even shopping centers below the county level, the ordinary citizens are not able to scrutinize the roots. They are also of good quality, rich in color and classic in style, and the discount is attracted to the sale of the boss. POLO SPORT is a typical example of many POLO, "full court 2-4 fold" and "authentic POLO". There are a few concentrated stores in the Hushang market. Every middle shopping center island is a special sale center of POLO SPORT. The people who pay for the sale area are rushing to the mark of the polo club. The devil's capital, the capital city of the surrounding capitals, the gold location at the front of all the shopping malls, is the POLO SPORT white sale shed. The crowds and the crowd are paying for the logo holding the Polo pole.

　　 "Zheng Gong" hit high imitation, stupid is not clear.

Who is the Zheng Gong? Go directly to Hang Lung Kong Hui Polo Ralph Lauren store to find out, ordinary people know that do not see, do not know, a look scared. It's cheap to make people laugh. The right hand raises the club and the left hand raises the club. What the hell? Gong Gong hit high imitation, stupid is not clear.

Internet search, Polo Ralph Lauren (Ralph Lauren) was registered in New York, USA in 1968. The designer is RalphLauren; "POLO polo" is the first series of men's clothing designed by Lauren, hoping to remind people of the leisurely life of the aristocratic class. "POLO RALPH LAUREN designed specifically for individuals who are successful in their personal style" is the "lifestyle" of the affluent American middle class.

　　 POLO SPORT is very difficult to search on the Internet. Chinese people love to use a certain degree, and find it. Opening a certain degree is a lot of negativity.

Polo Ralph Lauren (Ralph Lauren) Cmc Markets Asia Pacific Pty Ltd, Polo Ralph Lauren (Ralph Lauren) Trading (Shanghai) Co., Ltd. and Shanghai Rui FA Clothing Co., Ltd., Shanghai Rui FA Clothing Co., Ltd., Jiang Jiang Road shop and other trademark infringement disputes, the first ruling civil ruling also on the Internet. Chai Chai Li also saw that POLO SPORT had quality problems and trademark infringement.

　　 Trademark infringement, rights protection road has been stranded and deadlocked.

In the second half of 2018, Polo Ralph Lauren (Ralph Lauren) was defeated in the first instance of a trademark dispute case. Polo Ralph Lauren (Ralph Lauren) wholly owned subsidiary of Polo / Lauren Co., Ltd. and the State Administration for Industry and Commerce Trademark Review and Adjudication Board of first instance administrative judgment verdict shows that the Beijing intellectual property court dismissed the plaintiff's Lauren / Lauren limited litigation request, and maintained the Guangzhou AI Chi Leather Co., Ltd. on "POLO" SPORT and trademark registration.

On the one hand, "POLO SPORT" is almost crazy to grab the market. On the other hand, POLO RALPH LAUREN has been repeatedly stranded, and the international brand meets the "POLO SPORT" high imitation brand, which seems to be in a stalemate.

　　 The development of China's garment industry is becoming more and more mature. Brand awareness should take off simultaneously. After all, it is related to the normal operation and market strategy of the brand, and also directly affects the interests and development of the company. From POLO RALPH LAUREN sue POLO SPORT trademark infringement, we learned experience, trademark win is the future. At present, POLO RALPH LAUREN is indeed a difficult step in safeguarding China's rights, while POLO SPORT, despite all its advantages and advantages, will not think how far it can go.