Clothing Shop Location Skills Should Not Be Blindly Selected Clothing Xiao Bai

Generally, a shop decides whether it will make money in addition to the source of tourists, and the location of shops. Shops choose a good location, sometimes you can attract customers than you advertised. The source represents your turnover. The location of shops is very important.

A lot of startups often say, "how come nobody buys clothes?" Why is business so bad? Actually, I want to ask, didn't you think about other reasons? For example: the attitude of service, the style of clothing in your shop, etc., considering that things must be more comprehensive, can you see where the problem is? When you analyze all the factors, have you considered the location of your store? Look at this impossible reason, sometimes is the key to the problem!!

　　 Below is the analysis of the clothing brand location with the autumn women's clothing brand.

　　 1. have you considered the external environmental factors of the shop when the shop is located?

Sometimes, a shop adjacent to those shops can also affect sales to a large extent.

The location of clothing stores should also emphasize the sanitation, cleanliness and beauty of the surrounding environment, and avoid neighbourhood stores, restaurants and machinery repair shops as far as possible.

　　 2. shop location, a bit too superstitious golden area!

Many shoppers believe that "geomantic treasures will make money". They believe that in downtown and commercial centers, the volume of traffic will be very large and sales will be good.

The golden section is not suitable for all stores, and not all shop owners can afford the rent, but the key to the problem is competition.

　　 3., deviating from the positioning of the apparel industry.

A region, different regions have different positioning: where to open the service industry shop, where to open IT retail stores, I believe that every city has its planning. It is not advisable to misplace the site and open the shop in the opposite direction. It will not be supported by the relevant government policies. Finally, it will be necessary to close the business for a year or two.

Generally, people prefer goods to three stores. If there are no other shops next to your shop, consumers will think your things are too expensive or she can visit other stores. The items you sell may be more expensive than you sell, but she is too lazy to run that far. So, no matter what industry, there will be 1-3 or even 5 competitors. They may sell different brands of clothes. However, most of the styles of clothing stores are very similar nowadays.

　　 4. blind site selection, market saturation shop!

There may be twenty actual clothing stores near the store, but you still choose to open a clothing store here, so the shops that you choose are basically not making much money. Looking at the business is good, but the competition is approaching the tipping point. One more or two similar stores will have to sell at a loss.

In the case of product saturation, instead of continuing to follow up, it is better to adjust the way of thinking, choose a category that has strong complementarity with existing commodities, so as to perfect the commodity structure of the region. Before entering, we must investigate well before setting up shop.

　　 5. more passengers may be just passing by.

Passenger flow is a major factor that must be taken into account when a shop is located, but the flow of shops is not equal to the actual customers. For example, opening a clothing store in a residential area may not earn much money from a breakfast shop.

Why? Because people in the residential area usually don't cook in the morning (no time, lazy), so the breakfast shop's business is very hot. You can't ask people to go shopping in the morning. Can you say that they can't buy it at noon? No, I went to work at noon. How can I buy anything? What did you say in the evening? Ha ha, you also said, at night, someone will come shopping in the evening, and your business will be good. Do not think that crowded places are suitable for all shops, which is wrong.

　　 6. there is no habit of relying on big trees.

In fact, it is not a "big tree". It is a kind of borrowing. Like KFC and KFC, there must be a McDonald's. KFC makes a new delicacy, and McDonald's also comes out synchronously. That explains the problem.

It's a good choice to open a shop and do business. Where a lone ranger goes is not far away. Remember carefully! Remember carefully!

　　 7., the control of consumer psychology is not in place.

Many people have made great efforts in the location of shops, the analysis of consumer groups and so on, but the consumer psychology of consumer control is not in place, and ultimately has to close. For example, the newly developed residential area will surely buy large quantities of household appliances, and there will be no competition in the district. There must be a market. Wrong, wrong!

You may have all the other considerations of the operator, but one thing you must have failed to consider is the price of household appliances and the durability of household appliances. Household appliances, regardless of price and durability, are very low purchase commodities. When consumers buy, they will sell three goods. Also, household appliances are usually delivered to the door. Sometimes consumers do not believe in shops close to them. (they always feel you are fooling him), so they prefer to go far away to buy.

　　 8., look at the present and do not consider future development.

The investment of a shop is generally relatively long term, and it changes with the changes of the surrounding environment.

For example, the new urban planning, public transport facilities and road conditions will have a profound impact on the business environment. Some shops may be looking very good now. Maybe in 23 months, they will be rebuilt or relocated due to various factors such as city construction and so on. (generally, a shop will have to operate for at least one year before it can be relocated. The time is short, probably because your shop has to be closed for relocation. Since you haven't even made any money, why do you want to move?

Opening a clothing store sometimes determines the success or failure of the site. If you think it over, the total will not be wrong. I believe you are looking at the analysis of the 8 points of the autumn women's clothing brand sharing.