Liang Dong Dialogue Tencent Tencent: Industry Is The Beneficiaries Of Technological Progress, And New Infrastructure Promotes Industrial Upgrading.
In March 12th, the first online summit of the Global Mobile Internet Conference (GMIC) was officially held. The summit will focus on enterprise intelligence and digital transformation, including theme sharing, cross border dialogue and in-depth interviews.
At the summit, Liang Dong, the founder of the Zheng an health company, the producer and interviewer of "life consciousness" documentary film producer, held a deep dialogue with the senior executive vice president of Tencent, Tang Daosheng, President of cloud and intelligent industry group, and Wen Chu, founder of the the Great Wall. "The mission of evolution and organization" is about organizational change, technological progress, ecology, technological progress and production of Tencent. Industry development and other topics, in-depth discussions.
Tang Daosheng said that industry is the beneficiaries of technological progress, and technology has also promoted industrial upgrading. In the era of industrial Internet, with the further extensive application of new infrastructure technology, such as AI, cloud computing, 5G, block chain, etc., it will promote the industry to achieve more intelligent upgrading, and help the industry reduce costs and increase efficiency.
The following is a record of dialogue:
Deep dialogue: the evolution of life and the mission of organization
Dialogue guests:
Tang Daosheng, senior executive vice president, Tencent group
Liang Dong, founder of Zheng an health, producer and interviewer of "life awareness" documentary series
Founder of Wen Chai the Great Wall
Liang Dong: Hello, everyone. I'm Liang Dong. Hello, Dowson. We all know that in 2018, Tencent made a very important organizational change, that is, the establishment of cloud and intelligent industry groups. Many people in the industry have discussed whether Tencent has made the To B gene. Today we would like to discuss this issue with Dowson, and discuss the experience of Tencent in the process of To B from the perspective of evolution and organization and practicality.
I just noticed that Dowson also mentioned that the advantage of Tencent Industry Internet is C2B. What is the difference between your To B strategy and other enterprises?
Tang Daosheng: Thank you, Mr. Liang Dong. If you believe in genes, you will believe in evolution. As an enterprise, the most important thing is the ability to learn and adapt to market changes. So for Tencent, the requirements of different businesses and different market areas need different capabilities, or the ways to enter these markets are different. Different enterprises can have different advantages and different ways to cut into the market.
When we try to serve enterprises, we have more to think about. What advantages do Tencent have? For example, the connection between C2B and C terminal. In the process of industrial Internet, the main body of industrial Internet is enterprises and government departments. Many B and G are ultimately serving good C end users. Therefore, Tencent's C2B advantages can help them more efficiently and widely reach users. When Tencent is going deep into the industry internet, we are also more determined: we should give full play to the advantages of C2B and help upgrade the industry digitally.
Different types of businesses require different capabilities. For Tencent, it is more important to return to the value of customers and help customers serve their customers well. This is a more effective way.
Liang Dong: everyone is discussing the new infrastructure technology such as 5G, which will highlight its value in the field of To B. What I want to ask is, what is the same or different way to play To C business and To B business?
Tang Daosheng: Thank you. This is a very good question. I spent most of my time in Tencent doing To C business, so I also have many insights. We do To C business will say user value, do To B business still emphasize customer value. To do To C products, we are very concerned about whether users like your products, how they feel, and whether they have formed word of mouth. The same is true in the field of To B. We not only create value for customers, but also rely on better product experience to win their reputation.
There are also differences. To C products are relatively few in the middle chain. Tencent creates products, and users get services through terminals such as mobile phones. The chain is very short. In the field of To B, business customers often need customized services, and customer demand in different fields is not the same. They are also distributed throughout the country. It is difficult to fully cover the Tencent solely by itself. Therefore, Tencent must establish a broad partner ecosystem. Since the implementation of the open platform strategy in 2010, the types of partners have become increasingly diverse, and the ecology has been continuously enriched to meet the needs of more diversified customers. Customers and partners have confidence in the Tencent so that we can make big markets together. At present, we have over more than 7000 partners all over the world.
Liang Dong: we all know that Tencent is basically an ecosystem now. If you want to integrate into the open ecosystem of Tencent, how can enterprises make better use of Tencent's resources? ?
Tang Daosheng: we are very open. In the long run, we hope to give more services to partners. The task of Tencent is to make products more platform, more standardized and more integrated, allowing a wide range of partners to complete the last kilometre customization. This is the mode of cooperation we hope to achieve.
Mr. Ma Huateng also said that we should give half life to our partners. The strength of Tencent is social networking, the underlying Internet technology, building connections between customers and their users through WeChat and WeChat. But how to make vertical customization for different industries on these tools depends on the strength of partners. For example, finance, education, travel, retail and so on. We also welcome more partners to join us in joining the industrial Internet.
Liang Dong: I see. In other words, you are an open system. You also hope to complement each other in different levels of society, and to serve every consumer well, so that their life efficiency will be higher. I think this is also the meaning and annotation of technology to be good.
Our theme today is "the evolution of life and the mission of organization". There is a view that enterprises or the whole ecosystem have the same evolutionary process as life. But evolution is not equal to evolution. Evolution is a change without direction. It can be from simple to complex changes, or from complex to simple changes. If we regard Tencent as a life body, from To B to To C to To G, do you think that Tencent becomes complex or simple?
Tang Daosheng: Tencent's business is more and more extensive, but I think this is a natural evolution process, because the needs of users and customers are constantly changing.
Tencent once did not play games or do content. Why now we have many abilities that we did not have before, all of which are learning ability, inclusiveness, openness, user demand and constant creation of value.
We also require ourselves to be able to create more value for users with forward-looking technology and professional ability, which is carved into the bones of Tencent. In CSIG, we also emphasized that we should be able to go deep into the industry and help all sectors of the industry fight the battle of digital transformation.
Just like a life body, there are more aspects to consider in the process of growing up, in fact, it is also a mature expression.
Liang Dong: last December, Tencent Yun Guan announced the target of 10 billion yuan in 2019. Is this goal within your expectations or beyond expectations? Can you tell me where to do well? Which areas can be improved? Where are the greatest difficulties and challenges?
Tang Daosheng: we are very pleased to get such a result. It is also our client's recognition of Tencent digital services. But we think it's more fun and more important to help customers to give full play to their value. Over the past year, Tencent cloud has been actively expanding in various sub sectors, forming a more integrated and systematic solution. It also integrates cloud computing, AI, security, block chain and other basic technical capabilities to better serve and help B end customers achieve industrial upgrading, and actively cooperate with partners to enhance service capabilities and build a symbiotic and win-win industrial ecosystem.
Liang Dong: after the enterprise is big, it will bring a lot of communication barriers between different departments. As a small business, I am faced with such a problem. If I want to ask Tang Daosheng, how can you promote cooperation and coordination among different departments? ?
Tang Daosheng: I think there is not much difference between the inter departmental collaboration and the external cooperation. The core is whether we can achieve a win-win situation. Tencent's corporate culture is relatively free and loose, cooperation between teams and products. What we value is whether we have brought greater value to users and whether we can achieve a win-win situation. If we find that cooperation can bring greater value to users, it is logical that cooperation will soon advance. Cooperation with the outside world is often the same.
Liang Dong: this answer is very exciting to me, because it shows that Tencent has begun to find an inner cultural gene in maintaining its vitality and maintaining its solidarity and synergy. This gene is just as open to both inside and outside, which is based on the principles of serving end customers and making customers truly feel worthwhile, rather than doing so. Administrative decree.
The last question is that the convenience of steam engines and the invention of computers have opened the first, second and third industrial revolution. If you stand in the perspective of human civilization, what role do you think the industry internet can play and what role will the industrial Internet play in the whole process of historical evolution?
Tang Daosheng: look at this matter from another angle, the industry is the beneficiary of scientific and technological progress. Or, conversely, technology has also promoted industrial upgrading.
Before the age of steam engine, there were also services in education, medical treatment, travel and other related industries. Every scientific and technological progress will promote industrial transformation and even change the face, and ultimately help the industry achieve the goal of reducing efficiency and improving service experience. Now we are in the era of industrial Internet. AI, cloud computing, 5G, block chain and other new infrastructure technologies will further promote the industry to achieve more intelligent upgrading and help the industry reduce costs and increase efficiency.
Wen chefs: from a global perspective, what is the best place for industrial intelligence to do overseas? What are the main gaps in domestic development?
Tang Daosheng: first of all, compared with the developed countries such as Europe and the United States, the investment in technology is huge in terms of the industry and the Internet, and it is also constantly searching for the application scenarios of Internet and digital technology. However, the emphasis is different. Even the cost structure of the same industry is different from that in Europe and the United States. For example, the cost of manpower and electricity is different. For example, the medical industry, by contrast, the cost of medical care in the United States is very high. Secondly, the development stages of different industries are different. For example, the financial system of the United States touches the whole world, and China's financial system mainly serves domestic users. Finally, the situation is different, and the order of priorities or stages will be different. For example, in the mobile payment field, the popularity of domestic credit cards is not as high as that in Europe and America, which in turn has promoted the rapid popularization of mobile payment in China. From a global perspective, China's mobile payment is also significantly ahead. WeChat has paid more than 1 billion average daily trading volume.
But from the industrial Internet and IT applications, we are still relatively backward. For example, every business in the us spend 30 times a year on SaaS, about 1070 US dollars. We use the industrial Internet and IT technology to enhance the efficiency of supply space.
This is also our opportunity. We believe that the future development of China's industrial Internet will achieve the world's curve overtaking, just like mobile payment.
Liang Dong: we notice that in the past year, Tencent has released the mission of science and technology to be good, and the mission of technology to goodness is not only a slogan, but what is the impact on your To B business?
Tang Daosheng: Science and technology is our latest mission vision, and has been recognized by the industry. Employees also have a strong sense of identity. As an Internet company, Tencent has a strong sense of social responsibility. The development of industrial Internet involves many traditional industries, such as education and medical care. In fact, behind the "good" values guide us to move forward. The first step we are thinking about is whether we have created value for users or customers. We hope to play a scientific and technological ability to solve users' pain. Point.
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