Wechat "Resumer Union" Big Data: 7 Retail Small Programs Monthly Sales Of Billions Of Dollars

Today, WeChat releases big data from the "union of workers" (3.2-3.10 and 2.2-2.10 data year-on-year), revealing that the country is gradually getting away from "haze" and entering the "warmer" period.

The media noted that when the industry resumed, 7 retail sales of small programs were over 100 million yuan, and some business daily sales increased by 11 times than in December. Visible, WeChat small program is becoming an important tool to help resume production.

It is worth mentioning that the latest earnings report released by Tencent yesterday showed that the average daily trading volume of small programs increased by more than doubled over the same period, and the total volume of transactions in 2019 exceeded RMB 800 billion yuan.

In addition, WeChat's "reunion alliance" big data show that retail channel small programs account for nearly 5 times the number of visits from WeChat session; among them, the daily average DAU growth of community cluster small programs increased by 291%, the average daily transaction number increased by 656%; the daily average DAU growth of fresh fruit and vegetable small programs increased by 216%, the daily average transaction number increased by 282%; the convenience store Mini programs increased by 124% daily, and the average daily DAU increased by 124%. The number of easy words increased by 143%.

In fact, the resumption of production has indeed activated the supermarket and convenience stores. WeChat's "resumer union" big data show that WeChat payment number increased by 68% and 37% respectively. Among them, the degree of "recovery" of Shenzhen's supermarkets is most active, and the convenience store consumption in Dongguan also takes the lead in the first place in the country.

At the same time, the catering industry is gradually out of the "haze" of the epidemic. WeChat's "resumer union" big data show that small program ordering and takeaway growth increased to 322% and 402%. The number of WeChat payment for snacks, dessert drinks and dinner is listed as the top three, which can be called "three major returns to work". "Retaliatory" milk tea has also been realized after the resumption of work. The number of small tea programs has increased by 744%.

Business, real estate, express logistics, finance and other small and medium sized enterprises are also promoting the resumption of production through small procedures. WeChat's "reunion alliance" big data show that the total number of new small programs increased by 177% over the same period last month, mostly belonging to the business self service, tools and life services industries. The total PV growth of government and people's livelihood, IT technology, entertainment and other small and medium procedures increased by 256%, of which the growth rate of PV in the government and people's livelihood industry was as high as 7337%.