Join Hands With Shanghai Fashion Week To Fully Support Designer'S More Than 80 Cutting-Edge Designer Brands To Speed Up The Cat.

This is probably the best time for independent designers to survive. You can get respect if you are creative. Consumers have voted in Renminbi recently and recently bought Taobao to "collapse".

The 24-30 day of March is the "big day" of independent designers. This week, a total of more than 100 fashion brands, including more than 6 designer brands, will be on the stage of fashion week in Shanghai fashion week and Tmall to display their 1000 creative works to 800 million consumers. And through the whole live broadcast, "watch and buy", so that hundreds of millions of consumers can be locked in the Tmall new wind meeting.

In order to welcome this important day, domestic cutting-edge designers are pouring into Tmall. A week later, the theme of the exhibition will be broadcast live on Taobao.

Shanghai fashion week is an important platform for independent designers to display creativity. Under the epidemic situation, the entire fashion industry has been hit hard. Many famous fashion week both at home and abroad have cancelled the offline show plan. Independent designers are also closing their stores on the sale of buyers, and nearly 7 of their businesses are offline. The next season's orders are hard to come by.

In order to support the original brand designers, help them overcome the difficulties. Tmall and Shanghai fashion week set up a group of cloud fashion week events, and decided to bring fashion week to Taobao live broadcast, using AR live rendering technology to create a rich and diverse atmosphere of the show, so that designers can face 800 million Taobao Tmall's active users "cloud show".

Meanwhile, in a short span of a month, Tmall has quickly opened up all links from display to sales: opening up a green channel for emerging industries such as buyers, and helping designers to display the latest works outside the show by setting up a cloud flash shop.

In order to create better business publishing environment for designers, the original Alibaba protection platform also provides original designers with comprehensive protection of style design, pictures and short videos.

Take the most brilliant Shanghai business card XINTIANDI Xintiandi as an example. Under the impetus of Tmall, Xintiandi will open the shop process within a week, and will open the flagship store. A series of cutting-edge designer brands in cooperation with Shanghai fashion week will also sell and display products through Xintiandi's shops in addition to the live "cloud show". At that time, people across the country will be able to watch the show through Taobao live and purchase the Tmall flagship store.

A series of new initiatives have been launched, and designers are coming. Through the new world store and Labelhood buyer's collection store, there are more than 80 new designers applying to join in a short time. There are many famous designers such as FENG CHEN WANG, 8ON8 and Private Policy.

Under the epidemic situation, digitalization is becoming the trend of the times. Nelson, a well-known research institute, recently released a report that 67% of retailers said they would vigorously expand online channels. The report is based on the retail changes in SARS period. It is believed that there will be a wave of consumption rebound after the outbreak of the new crown pneumonia, and the retail industry experiencing the epidemic test is also brewing changes and opportunities.

Recently, Tmall is ushering in the brand collectives. In a short period of time, there are millions of Taobao businesses, and 12000 brands are getting together. During the "38 quarter" period, sales of over 20 thousand brands increased by 100% over the same period last year. The highest volume of Taobao's live broadcast led to an increase of 650% in volume.

"China's Internet environment has made consumers' expectations and brand new speed faster." fashion on the cloud is a good opportunity to push us further online and think about the future. Shanghai fashion week pioneer design release platform Labelhood director Tasha said. During the 38 quarter of this year, Labelhood's business on Tmall has doubled 5 times. "Obviously, such a digital opportunity, Chinese designer brand can not be absent."