Box Ma 2020 Will Layout Hundreds Of Mini Store Light Mode Into Fresh And Fresh Electricity Supplier New Trend

Since the second half of 2019, many fresh electric providers have been constantly in trouble. The emergence of an outbreak brought spring to the industry.

"The epidemic fully proves that opportunities are for those who are prepared, and the online and offline integration mode of the box and horse based on digitalization is withstanding the severe test of the epidemic." In March 19th, Hou Yi, President of the Alibaba business group, revealed to the twenty-first Century business reporter that the new year will continue to accelerate development. The box mini will accelerate the opening of the store. It is expected to reach at least 100 stores. The box office of the box office will gradually withdraw from the market and upgrade to box mini.

In his view, the future of box mini is the ultimate mode of fresh electric business.

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The biggest weakness of the "box horse" mode is large scale, large investment and high demand for stores. Hou Yi said that last year, the box team found that due to the investment cost constraints, the development speed of the box horse was fast, and it was difficult to find the facade. The advantage of the light mode was magnified.

It is understood that there are mainly two kinds of innovative business of box horse, the first is the box horse station, which is similar to the front warehouse mode; the second is the box horse mini, which is similar to the small store mode. The two mode can make up for the shortcomings of the store, and quickly cover the whole city, forming a larger coverage advantage and user group advantage.

At present, there are more than 70 box office stations in the country's pre warehouse mode, and the box mini has 6 stores in Shanghai. The investment of box horse Mini is about 1/10 of the investment of the box horse fresh investment; the demand for the facade is not high; it can easily enter the suburbs and towns, and has the same category richness as the box horse. It is reported that mini has more than 3000 kinds of single store products and more than 1/3 fresh products.

"Box Ma Mini online has a single volume of more than 2000, online sales account for more than 50%, and Ping efficiency is more than four times that of ordinary community supermarkets and front-end stores." Hou Yi said that the advantages of box mini in category structure, user traffic, gross margin and loss handling far exceeded box Ma Station. With the ability to easily expand to small town and three or four tier cities, mini mode has great potential for sinking market.

At the same time, the front warehouse mode is eliminated, and the box mini will become the main force of the box business. "Box mini" is the online + offline mode. It also has all the characteristics of new retail, the drainage capacity and brand influence ability of the cable store. Therefore, we have made decisive decisions this year. All the boxes and horses are upgraded to box mini. For some special remote areas, or originally pure storage places, we may quit part of the poor box office fresh stores and we will close. Hou Yi said that this year, the box mini will become the main force covering the whole city of Shanghai.

Trend of light mode

During the epidemic period, fresh electricity suppliers who can deliver their door-to-door products show different vitality from traditional consumption. Data show that during the Spring Festival, more than 200 new box shops in the country welcomed the double growth of online and offline industries, especially online traffic, which was 2.8 times higher than that of the first month of last year, and 1 times more than the peak of pre holiday consumption. In March 18th, the nineteenth stores in Wuhan were opened and the number of stores reached 220.

However, compared with clothing, 3C, maternal and infant, medicine and other industries, fresh electricity providers are still in the initial stage, and the industry concentration is not high. Network economic data show that from 2013 to 2018, the penetration rate of fresh electricity suppliers was 0.36%, 0.59%, 1.29%, 2.02%, 2.97% and 3.8% respectively in the 6 years. After the epidemic, will the user drop his cell phone to the vegetable market?

For this doubt, Hou Yi believes that online and offline integration, after one or two months of education and training, the mind of online shopping has been fully established. Especially the older consumers, in this epidemic, generally learned to use smart phones to buy vegetables online. "This has laid a good foundation for the development of the new retail line in the future. How to stabilize the supply chain and meet the immediate needs of users is a key competitiveness for the fresh platform after the users' consumption habits are cultivated.

The low price of fresh customers, the high demand for the cold chain logistics and the large loss, determine the advantage of light mode in fresh sales. The mainstream retail enterprises such as Yonghui, WAL-MART, big RFA and Suning are all carrying out the layout of the store.

Just last month, it was reported that mini will open its first store in Nantong, locating a community supermarket with an area of 500 to 1000 square meters. It is understood that the mini store is located close to the community location. The residents within 3000 meters radius of the 500 meter radius are more than 1.5 km away from the big RFA and Auchan stores. In the specific commodities, fresh is the key direction.

Gao Xin, CEO of retail, Huang Mingduan, said in an analyst conference call that small and medium sized, community group buying and refactoring hypermarkets will be the key direction of 2020. With the help of the large and medium sized supermarkets and the mini store, the promotion of store density is also conducive to the operation of the "store and Warehouse Integration" mode.

Last year, Yonghui supermarket opened more than 500 Mini stores, complementing the store formats and filling in the layout. Yonghui said that some mini stores have already made profits. Data show that the WAL-MART community Xiaohui supermarket has achieved two-way growth on line and line in 2019, and its Ping efficiency is two times that of ordinary supermarkets.

"The coverage of supermarkets is far from mini shops, because Mini stores can be opened in every corner, and there are several outlets in each town. The core competitiveness of the fresh electricity supplier needs to be quickly displayed through mini. Hou Yi said that the box mini was sold on line more than offline, though it only lasted 3 months to half a year, but online orders had exceeded 50%. Basically, online orders for each store were at 2000 level.

Based on the concept of fully integrated online and offline, Mini store is based on the concept of precise operation of consumer data, and based on the concept of convenience, safety and brand pursuit of young consumers, it has become another way to display new retail.

The box office said that the box shop model of mini was basically running through this year. This year it will go out of Shanghai, and will be replicated in Beijing, Shenzhen, Guangzhou, Hangzhou and other places with a mature store system. It will become the second fast replica format of the box horse.

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