The International Fashion Center Of Online Marketing For Boosting Spinning And Weaving Enterprises Has Already Started.

The outbreak of the new crown pneumonia has disrupted the rhythm of the textile and garment industry, changed people's consumption behavior and psychology, and gave birth to many new mode and means of service. In the face of this epidemic test, industry enterprises and platforms have actively transformed, and burst out new vitality and potential.

Facing the target requirements of the new stage of the development of epidemic situation, as a fast and reverse core and entity closed loop textile and apparel exhibition and trade complex, the international fashion center of long hair promotes the healthy development of the textile industry in Keqiao, relying on the advantages of platform resources, and constantly upgrading its service and marketing mode. Keqiao textile industry characteristics, and actively promote the upgrading of Keqiao fabric.

It is understood that since the outbreak of the epidemic, under the guidance of the Propaganda Department of the Keqiao District Committee, the long hair joint entry merchants and CFU creative fashion alliance advisory team have launched a series of online public welfare courses since the beginning of February to help Keqiao enterprises change their epidemic. As of now, more than 20 lectures have been conducted, and over 14000 service businesses have been offered. In addition, long hair has reached a consensus on online public welfare courses with the global textile network to serve Keqiao enterprises better and wider.

Under the impact of the epidemic, the current volume of real store customers is seriously declining, and online sales are beyond expectations. In the face of development opportunities, many industries and enterprises are pushing forward the new marketing mode -- pushing new products and selling products online. However, for most of the traditional fabric enterprises in Keqiao and even the whole country, there is neither professional field nor equipment support, but there is also lack of professional marketing training and operation guidance. In the face of the pain problem of live broadcast sales of some of the fabric enterprises in Keqiao, while continuing to launch a series of online public welfare courses, long hair decided to free open the fashion net red live venues for Keqiao industry and enterprises, and effectively help enterprises upgrade and develop.

It is reported that the long live free live webcast site, including the four major trends of live broadcast rooms, design subscription center, inspiration trend center, global gathering center, Master Studio and other areas, with distinct spatial characteristics and diverse styles, can meet the demand of direct broadcasting of different products. At present, the booking work has begun, and the companies that need them are invited to make reservations.

Shen Zhijiang, Secretary of the Keqiao district Party committee, has given affirmation to the long hair platform during the development of a series of online services for long hair during the epidemic. Recently, he encouraged Chang FA to take advantage of the advantages of Keqiao's textile industry, actively introduce new service models, and guide the innovative thinking of Keqiao fabric enterprises, conform to the new situation, shape the advantages of fabric features, and achieve differential development.

It is worth mentioning that, as the downstream of the textile industry in Keqiao, relying on the strong industrial resources advantages of Keqiao, the follow-up long return will fully tap the economic advantages of local businesses, develop online marketing public lectures, build interactive platforms for local brands and network anchors, incubate the local "explosion" net red brand, and create a net red punch card and other measures to help enterprises resume work. And accelerate the formation of industrial competitive advantages.

"The global spread of the new crown pneumonia epidemic situation has further exacerbated the failure of traditional backward products and marketing mode. Only by actively embracing the new mode of service and marketing can we quickly occupy the commanding heights of the new consumption mode."

Cai Man, executive vice president of long hair, said that since its entry into Keqiao, Chang FA has taken the initiative to shoulder corporate social responsibility and strive to provide empowerment services for the transformation and upgrading of local textile and garment enterprises. Long hair is committed to creating "creative source engine and global fashion collection". Launching such activities under the epidemic situation is not only a reference point for helping entrepreneurs in Keqiao to get substantial harvest and landing execution under the epidemic situation, but also helps to sustain the sustainable development of Keqiao's industry and restore social and economic stability.