The Tour Of Big Wool Weaving Enterprise: Nanyang Lai Li Takes The Independent Research And Development To Occupy The High-End Market.

In 2015, Nanyang Lai Li began a strategic transformation and focused on developing high-end products. In 2019, the company's superior products, "golden onion and super thin baslan", entered the market of Italy and France, favored by MAXMARA and other Italy luxury brands.

Strategic shift, focusing on high-end market

In 2008, Wang Linmu founded "Nanyang Lai Li Textile Co., Ltd.". As one of the largest spandex spandex (nylon) and nylon bleaching and dyeing enterprises in the Pearl River Delta region, Nanyang Lai Li has always been dominated by traditional products such as "pull frame" and "high elastic wire".

In 2015, Wang Linmu realized that the homogenization competition of traditional products was becoming more and more serious. He decided to shift the strategy to the high-end market through independent R & D and technological innovation. The R & D Department of Nanyang Lai Li has gradually expanded from the original 3 people to more than 20 now.

After the strategic transfer, Nanyang Lai Li company has developed and introduced innovative products such as ultra-thin wool series, ice cotton onion series, golden onion series and so on, and has successfully applied for 10 domestic invention patents in the fields of spinning and weaving. The company's superior products, "golden onion and super thin baslan", have entered the Italy and French markets, and are favored by MAXMARA and other Italy luxury brands. In the past 2019, orders from Italy and France were received every month.

Breaking the rules depends on independent research and development.

Wang Linmu said that in the past decades or even hundreds of years, the right to speak high-end yarn has always been in the hands of Europeans. Italy is the representative of a common chemical fiber yarn, Italians can sell five hundred or six hundred yuan, and in China, there is no essential difference, or even basically the same product, can only sell to fifty or sixty yuan. Over the years, Italy's raw materials manufacturers and European brands and luxury brands have formed strategic alliances, mutual trust and procurement, and our Chinese raw materials manufacturers are coming up, and the recognition of European brands requires a process. In this process of recognition, it depends mainly on independent research and development.

Facing crisis depends on independent research and development.

In 2020, in the face of a sudden outbreak of the new crown pneumonia, Nanyang Lai Li company continued to walk on two legs at home and abroad. In the 1 and February of the outbreak, orders from the US and Italy of Lai Li company increased, but the total orders of the company did not fall. By March, the situation of foreign countries intensified, and nlli Lai also faced great pressure. Some orders in Italy even appeared to be unsubscribed.

In the face of this crisis, Wang Linmu said that enterprises still need to do well in internal strength. After the strategic transformation in 2015 and nearly three or four years of independent research and development, the company has basically completed its strategic transformation. Wang Linmu stressed that "in the face of crisis and market competition, products with technological content can bring a certain degree of automation and financial security".

afterword

The yarn Market in Dalang is a focus of our attention in recent years. There are nearly 2000 yarn businesses in the 3.25 square kilometers of the core business area of wool weaving. In recent years, many new projects such as the textile world, the World Trade Plaza, Mao Yi commerce street, Yin Kang professional Street, yarn world and other new projects have been completed, and the yarn business is the focus of investment. In Dalang, the competition in the yarn industry is becoming increasingly fierce, and the volume of the market is constantly expanding. It is this fierce competition environment that has created the spot management mode of Dalang yarn dyed yarn, and has made Dalang's reputation as the largest yarn Market and the "base of Chinese wool yarn". It has also prompted some outstanding companies to focus on R & D and seize the high-end market.

We believe that the competition in the Dalang market will become more intense in the future. From price competition to innovation oriented value competition, the Dalang yarn market will have stronger vitality after the ebb tide.