Analysis Of The Development Of Global Sports Shoes Industry In 2019

　　 The global sports shoe industry is expanding rapidly.

The related expenses of clothing, food and housing have occupied a large part of the total consumption expenditure of residents in the world for a long time. With the steady development of the world's overall economy, the growth rate of GDP in many countries has continued to rise. The consumption level of residents has increased year by year, and the cost of clothing, shoes and caps has also increased. In recent years, the improvement of people's attention to fashion has made the global sports shoes market develop further.

In the past 2011-2018 years, the scale of the global sports shoes market has been expanding and the growth rate has been on the rise. In 2018, the scale of the global sports shoes market reached US $146 billion 500 million, an increase of US $72 billion 300 million compared with 2011. In 2019, the size of the global sports shoes market is expected to maintain growth, initially estimated to exceed 160 billion dollars. At this stage, the global sports shoes market is large and is expected to continue to expand rapidly.

The global sports shoe industry is developing regionally.

Nowadays, the development of sports shoes Market in different countries is quite different. The 5 countries with the highest share of global sports shoes in 2018 were the United States, Brazil, China, Russia and India. Among them, the sales of sports shoes in the United States accounted for up to the total sales volume of world sports shoes. 31.1% Ranking No. 1, which is about 20 percentage points higher than the market share of Brazil ranked second. It can be seen that although the overall development of the global sports shoes market is good, there is still a big gap between the sports shoes market among different countries, and the United States shows a high monopoly.

There is a certain correlation between the market of sports shoes and the population size and economic level of the country.

Clothing, shoes and other items are necessary for daily life of residents. Although residents may have different distribution for daily consumption, they are necessary for clothing and shoes. Sports shoes, as a more common category in footwear, can be used by men and women of any age group, and their demand is roughly proportional to the size of the country's population. Therefore, the size of the country's population should be an important factor affecting the development of its sports shoes market. Countries with a large population demand more for essential items such as shoes and so on. The demand for sports shoes is relatively small in countries with small population size.

In addition, the national economic level should also be one of the factors affecting the development of its sports shoes market. The more economically developed countries, the higher the per capita disposable income of residents, the more money they spend on clothing, shoes and other items. Therefore, even if the population size of some countries is not at a high level, but because of its rapid economic development and high consumption level, the price of acceptable products is higher, and the number of sports shoes per person is higher, and the market size of its sports shoes can also be maintained at a higher level.

According to relevant data, the current population size and total GDP ranking are among the top ten in the world: 4 countries: the United States, China, India and Brazil. The four countries share the top 5 in the world. While the global sports shoes market share is also ranked the top 5 in Russia, although its GDP level is not at the top 10 level in the world, its ranking is also high, ranking twelfth in the world.

The leading enterprises in the world have obvious monopoly.

At present, there are many brands of global sports shoes, but most of the market share is still occupied by several leading enterprises. There is a big gap between other brand sales and these leading enterprises. In 2018, the sales of world-famous sports brands Nike and Adidas were all in the scale of 100 billion yuan, while Puma's business revenue, which ranked third in the market share, dropped to 34 billion 600 million yuan and not more than 50 billion yuan. There is still a certain gap between China's leading sports brands such as Anta and Lining and a series of world-famous brands. It can be seen that although the global sports shoes market is expanding at a high speed and has great potential for development at the present stage, because the monopoly of leading enterprises is relatively high, the number of brands that can really gain greater benefits is not large.