Red Bean Men'S Clothing: A 63 Year Old Jiangsu Clothing Brand'S Inner Pursuit

What does it mean in the 63 years? The great changes to the times, the vicissitudes of life, and a small enterprise to take root and flourish, a brand emerging and popular. Just like red bean, in 63 years, it has written a brand-new picture from scratch. It will stick to its ingenuity and print it in the brand gene, and constantly pursue higher quality. It has taken a deep root in Chinese people's hearts. What is the meaning of the brand name of evergreen? What does it mean in the past 63 years? Great changes to the times and the vicissitudes of life. Just like red bean, in 63 years, it has written a brand-new picture from scratch. It will stick to its ingenuity and print it in the brand gene, and constantly pursue higher quality. It will take a deep root in Chinese people's hearts. 。

Brand evergreen is not a day's work. There are numerous crises and opportunities hidden behind the ever-changing market. From the first clothing brand entering the CCTV advertisement in China to the CCTV brand in 2019, "the 70th anniversary 70 brand of new China" was set up, from a nursing shirt that was stunning in the news broadcast, to the high-quality products constantly iterated and upgraded, from the national brand of a generation of people to the advancement of going out of the country to younger. It has gone through 63 years since its establishment in 1957, which is full of challenges and many ups and downs. However, with its strong R & D, production capacity and strict control of product quality, red bean has gained recognition from industry and market, and has also been able to accurately capture user needs, forge ahead and create a brand new brand in the transformation stage. Elephant.

As the main clothing brand of red bean, Red bean menswear precise positioning of men's wear market Through the ingenuity products and innovation technology in the field of men's wear. In order to enhance the quality, red bean men's wear introduces first-class design team and commodity planning team, enhances independent research and development ability, and continuously releases the energy of product innovation. In addition to the upgrading of process fabrics and the research and development of the version function, the red bean men's clothing has also joined the popular IP in recent years. Chang Cheng, a traveler, always takes the product as the core and takes the quality as the core.

　　 quality It is always the foundation for the brand to settle down. The red bean men's clothing will put the quality into every product, every process and every detail, and strive to create innovative products that meet the individual needs of consumers. From the early shirts, suits, colorful series, to light suits, light goose down, 3D high elastic pants and Dengfeng series, the function of the products continues to improve, and the explosive products continue to sell well. This year, red bean men's clothing continues to practice "internal strength" in the field of product development, focusing on the introduction of high-quality slack pants and "light series" products. High quality light Fashion men's wear 。

The growth of brand needs the support of technology, and is inseparable from the nourishment of culture. The red bean men's clothing is constantly innovating and advancing. At the same time, we should not forget the original intention, integrate the cultural feelings of red bean inheritance in the brand development, pay attention to the internal needs of consumers, and continue from clothing to culture and life. Facing the fast-paced life under heavy pressure, people tend to turn from having more to having better, from functional satisfaction to emotional satisfaction. They no longer pursue excessive extravagant decorative elements, instead of pursuing exquisite and minimalist manufacturing concepts. Red bean menswear delivers a minimalist lifestyle to the people through the brand positioning of "high quality and light fashion men's wear", and deducts the relaxed and simple fashion style, so that people can catch a breath in the heavy life gap, do not have to catch up with time, do not need too much decoration to stack up, and enjoy the relaxed life.

　　 A red bean sends Acacia, 63 years is the same. 。 For the red bean, the design is innovative and the idea is changing, but the core of "sentiment culture" and the persistence of the quality of ingenuity are always the same. In 2020, red bean menswear interpreted the brand inheritance of 63 years by creating "high quality and light fashion men's clothing", only to pursue higher quality.