Poland Textile And Garment Industry Seeks Transformation

The latest figures released by the Central Statistical Bureau of Poland show that in 2019, the export volume of Poland's textile and garment industry doubled, accounting for 8.5% of the total export volume of Poland in 10 years ago. Poland was once a major textile power country in Europe. After joining the European Union, it became the foundry of many Western European countries. Today, by giving full play to its local characteristics and advantages, Poland has become an important part of the European fashion industry chain.

In nineteenth Century, Rhodes, a central city in Poland, was once one of the European textile centers. In the 90s of last century, after the influx of Western European clothing brands, Poland's textile and garment industry was hit, many enterprises were on the verge of collapse, and a large number of textile workers were unemployed. Many garment manufacturers have to take orders and start processing business. Pia Kfeu J Ki, deputy mayor of Rhodes, remembers the situation: "many old brands in Poland have gone bankrupt, and many textile patterns with national characteristics are gradually disappearing. The textile industry is no longer a special industry of Rhodes, or even a burden.

Transformation starts with modernization of technology and management. At the beginning of this century, there were more than 40 thousand garment processing enterprises in Poland. After fierce competition, a large number of inefficient workshop type garment processing plants were eliminated, and a number of modern garment enterprises gradually grew up. In 2010, the European regional development fund allocated about 60 million euros for the modernization of Poland's textile and garment industry.

At present, Poland has nearly 1.5 textile and garment companies, and has established a modern textile industry system, providing nearly 200 thousand jobs. Rhodes is no longer just the focus of textile factories, but a cluster garment base which integrates costume design, exhibition and logistics, and becomes the fashion center in central and Eastern Europe.

Rhodes PTAK fashion city is one of the largest garment trading markets in the world. Its front area is the sales outlet of the major brands, and the latter area can be sold wholesale. There are several such clothing trading markets in Rhodes. Nina Geryazka, chairman of PTAK fashion city group, said: "after more than a decade of structural adjustment and technological upgrading, Poland's local clothing products are both brightest in quality and design, and can be compared with Western European products."

In order to promote the transformation of Poland's textile and garment industry from "industrial cluster" to "brand cluster", the Poland government has intensified its efforts to support small and medium enterprises and brands, and has provided a series of preferential policies in the areas of Taxation and loans. At the same time, it also hosts a number of large-scale textile and clothing exhibitions every year to promote Poland's clothing brand and to become a textile and garment logistics center in central and Eastern Europe. Last year, the Poland development foundation of Poland enterprise and technology department established the Poland fashion brand accelerator to enhance the reputation and influence of SME brand in the international market. In recent years, some ethnic brands with strong Poland characteristics have gradually opened up the market. For example, Poland high-end underwear women socks brand "GATA" R & D and design as the focus of enterprise development, successfully entered the high-end market in Europe and the United States, Poland clothing industry has won a reputation.

Wa Rzezniyak, chairman of Poland textile and Garment Association, said: "the textile and garment industry in Poland used to mainly rely on foundry, ignoring the domestic market and brand building. Over the years, we have realized that the foundry industry is very important, but it is more important to identify product market positioning and develop local brands. Only if we occupy a share in the domestic market can we find a place in the international market.