Developing New Ideas Of Online Sales, Clothing Enterprises Breaking Through Predicament

The impact of the new crown has spread to all walks of life, and the clothing industry has suffered a lot. Facing the decline of passenger flow and sales volume, many physical stores have been in a predicament, but at the same time, a number of businessmen have seized the opportunity of development, actively launched online sales, and "defeated the battle" in the struggle against the epidemic.

Broadcast "breaking" the clothing industry to open up new channels for online sales

"The front of the garment is not transparent, and the back is transparent. We need to dig the '85'. One net red anchor has a light white long dress in one hand. The other hand reaches into his clothes and opens his palm to show the details to the audience who is watching live broadcast. The location of the live broadcast is in the hall of Guangzhou Hongyang clothing and clothing exhibition hall. Wu Fumin, general manager of Hongyang dress, will record the live broadcast process, and intends to learn the skills of live broadcasting with goods.

Cooperation with anchors is an important means for Hongyang clothing to carry out online marketing. Hongyang dress in Yin Ma international clothing city has many brands for the anchor selection, and also provides comfortable live broadcast for the host live broadcast. The length of a live broadcast is 2-5 hours. The number of people online is usually more than 5000. The total number of viewers is over 10000. Usually a live broadcast can bring 200-500 goods. After the outbreak, although the sales volume and logistics restrictions had a certain impact on Wu Fumin, the general manager, the sales situation was gradually improving with the help of the silver horse property. The monthly sales volume could reach 4-5 units, even higher than the same period last year.

The same is also true of live webcast. In order to save itself after the outbreak of the epidemic, emingroup's brand, Inman, resolutely focused its attention on the line, and continued to provide consumers with content and services through small channels, communities, and live broadcast channels. Among them, online live broadcasting has become a new growth point of brand. In February 21st, the first live show of WeChat's live broadcast by Yingman official, the founder's airborne broadcast studio shared the experience of attracting more than 1 million people to watch, 260 thousand people praised. After that, Yin man quickly copied his experience to various stores, and started the live training of shopkeepers. In February 26th, it was broadcast for one hour in the Central Plaza Shop of Shangqiu's Liang Yuan, and its sales performance exceeded 10000 yuan.

Grasp the frontier marketing strategy and apparel enterprises promptly seek "change".

Affected by the outbreak of the epidemic, the team has closed down many entity shops. The team has responded quickly and began to shift its focus to online business. Not only is it live, they guide their employees, and for the first time recruited 10 thousand "pushing hands" through their circle of friends, WeChat group, personal chat network to attract customers and lead to micro shop consumption, converting human resources into purchasing power. Both online promotion and live streaming have enriched the mode of brand marketing.

Peng Zhigang, general manager of Bei Zuo costumes, has shifted the focus of sales to online. Faced with the epidemic, he admits that because consumers can not go out, consumption habits have also changed from offline to online, which is a blow to offline stores, and sales have dropped by sixty or seventy, but online marketing has filled this gap. As a young entrepreneur of the 1980s, he has been following the trend of the times to pursue a new marketing mode.

In 2013, Peng Zhigang began putting long videos on video sites such as potatoes and Youku. In 2017, he co operated with Taobao, and carried out online wholesale in love inventory in 2018. In 2019, he used social marketing concept to integrate online and offline, open up contacts and social circles, and realizable resources. Now Peng Zhigang is committed to the whole network marketing, and actively develops social new retail mode on the new media platforms such as headlines, watermelon videos and jitter. "The clothing industry is a" Red Sea ". Competition is fierce. Only by continuous progress and exploration can we survive. Peng Zhigang said.

Not only is the enterprise itself seeking a way out, but the Silver Horse International Garment City is also actively assisting the transformation and upgrading of enterprises in the park. They are actively seeking to cooperate with each other, hoping to open up new sales channels and increase traffic. The live broadcasting base of the six floor of the park has been completed, and a mature live broadcast team from Ji'nan has been invited to direct the business owners to teach the park how to identify the goods and cooperate with the anchor. In addition, they sent personnel to Zhejiang, Shandong and other experienced online sales places to learn. Chen Rixin, chairman of the silver horse group, told reporters that in the face of the impact of the Internet, he hoped that all sectors of the society could help the clothing wholesale industry build a bridge of cooperation with all online sales platforms and help the transformation of the business mode of the industry.