Last Year, 5 Billion 400 Million Of Smith Barney Garments Lost Nearly 200 Million Of Their Losses In The First Quarter.

Local casual wear giant Metersbonwe apparel Limited by Share Ltd (hereinafter referred to as "Mei Bang dress") released its 2019 annual report on the evening of April 14th. During the reporting period, the company achieved a total revenue of 5 billion 482 million yuan, down 28.59% from the same period last year, and operating profit loss of 778 million, down compared with the same period last year. 1521.48%. Net profit attributable to shareholders of listed companies was 813 million yuan, down 2114.61% from the same period last year.

? ? ? ? Mei Bang clothing explained that the main reason for the decline in performance during the reporting period is due to several factors: first, the delay in the listing of new products in spring and summer can not meet the market demand; the two is to increase the cash intensity in the major marketing activities such as "double eleven" and "double 12", resulting in a sharp decline in gross margin of sales, and the three is the company's assets. The total provision for impairment is 464 million yuan, of which accounts receivable is reduced by 104 million yuan, inventory depreciation is reduced by 221 million yuan, and long-term deferred expenses is reduced by 83 million 110 thousand yuan.

At the same time, the first quarter results released by US bond dress released in the evening also predicted that the net profit attributable to shareholders of listed companies would be 250 million yuan to 150 million yuan, down by -752%-491% compared with 38 million 348 thousand yuan in the same period last year.

? ? ? Mei Bang clothing explained that after the outbreak of the outbreak in the first quarter, most of its shops took a greater negative impact on sales revenue, such as suspending business and restricting the flow of people. At the same time, the company further accelerated the retail upgrade, and actively participated in the development of various lines of sales channels. The sales revenue of the reporting period increased slightly over the same period last year, of which 2, 3 Month online orders increased by more than 30%.

Mei Bang apparel said that the company will further increase the intensity of retail upgrading, actively transform to meet the new demand for consumption, and will continue to provide support for franchising channels to help franchisees tide over difficulties.

Chen Wenqian, a securities analyst at new times, said that because of the contagion of the epidemic, the public has generally weakened the tendency to go shopping, switched to mobile phone applet or shopping through live channels to meet daily life needs. It can be said that the epidemic has pushed the fast forward key to the retail online process. After the outbreak, considering the various factors such as consumption premium and user satisfaction, it is still to be observed whether the short term online retail craze can directly affect consumers' consumption habits and preferences. However, the epidemic has indeed accelerated the pace of entry to the flat platform of the entity retailers. The effectiveness of the digital channel sold has also been tested and optimized in the epidemic.

Insiders here also said that although the epidemic spread wider, but relying on the continuous development of new retail and the resilience of China's economy, the recovery of consumption after the outbreak is still optimistic.

Qian Yixin, the managing partner of KPMG's China retail and consumer industry, said that after the crisis, the epidemic will also greatly promote the transformation and reshaping of the retail industry in the future. For large crowds gathered in retail, the epidemic is undoubtedly a heavy blow. Many retail businesses are faced with enormous cash flow pressure. If the epidemic and the consumer confidence affected by the epidemic can not improve in the first quarter or even the two quarter, many enterprises may not survive the difficulty due to the current gold break. This has brought opportunities for mergers and acquisitions or investment for industry leaders and online businesses that are less affected. At the same time, the retail enterprises that are hard to survive the traditional line will actively seek the development of digital sales, integration of formats and diversification of categories. The process of future retail ecological integration will greatly accelerate.

Qian Yi Xin suggested that in the short term, the relevant enterprises should do "subtraction" as soon as possible and control them at the cost end. For example, artificial, rent, and flexible management of unprofitable categories, and consider shortening business hours appropriately to keep cash flow at a reasonable level. At the same time, we should not lose sight of the fact that capable brands and retailers should seize the opportunity to help the upstream and downstream enterprises, so as to establish a long-term harmonious relationship and interest community. Secondly, enterprises should make arrangements in the supply chain as soon as possible so as to prepare for the economic recovery. Due to the onset of the epidemic in the first quarter or even the two quarter, it is expected that there will be a "retaliatory" rebound and "compensatory" growth after the outbreak of the epidemic in the second half of the year, especially during the second half of the holiday and golden week. On the supply side, due to the lack of operating rate in February, a number of small and medium-sized manufacturing enterprises may even have to close down under the pressure of cash flow. When the two or three quarter of the economy recovers, the supply of commodities will face challenges. Therefore, the suggested retail enterprises should prepare for the short term crisis and make reservations with suppliers for the second half of the year. Logistics partners early plan, so as not to be passive when consumption rebound.

Qian Yi Xin expects that the Chinese retail industry will undergo more profound and thorough changes after the epidemic. New retail will stand out from the spiral evolution of traditional retailing and traditional electricity providers. By combining technology, big data and deep insight into consumers, we can reshape the three relationships of "human", "goods" and "field" in retail formats. Therefore, in the construction of new retail capacity, at any time, we must not break away from the essence of human centered. We should always put the needs of consumers in the first place, and we must constantly improve the experience of consumers with new technologies.

Reporters noted that Lin Xiaodong, a vice president of the United States, said publicly in an interview that the impact of the epidemic on different retail formats was quite different. In the past, the commercial form of people traffic was king because the epidemic was hit hard. While the new community stores, online and offline outlets have significantly improved their trading volume, and have trained a group of new customers to join online fresh purchases, they also face the test and pressure on the supply side. On the one hand, cross regional procurement is restricted by traffic control, while on the other hand, orders are available, but the distribution capacity is also unable to keep pace with the epidemic.

Lin Xiaodong admitted that the epidemic has allowed more people to accept and get accustomed to online ordering, making the development trend of future business models more clear. In order to accelerate the realization of the new retail business scenario, clothing brands need to rely on new retail outlets to make the existing more than 3000 stock stores add value and provide consumers with better shopping experience.

It is understood that during the epidemic prevention and control period, the United States and costumes clothing business team actively explore and promote various forms to convey the brand value. In the future, the whole brand will be deployed throughout the whole day. At the same time, Smith Barney will also find new sales models online and offline, and integrate the products, channel shopping and brand marketing through the new digital mode.

Public information shows that Smith Barney was founded in 1995. The company adopts the business mode of product independent design, production outsourcing, direct sales and franchising, organizing the design, production and sales of its brand fashion and casual clothing products such as Metersbonwe and ME&CITY, and promotes the promotion of its own brand and sales of related fashion and leisure products through offline shop channels and Internet e-commerce platform.