Ningbo Textile And Garment Enterprises "Seek Opportunities In Danger"

"At present, the highest daily sales of online platforms have exceeded 6 million yuan, and the total marketing has achieved good results." Li Rucheng, chairman of YOUNGOR group, is full of confidence in the development of garment industry this year.

As an important textile and garment industry base in the country, Haishu District of Ningbo has more than 2000 leading domestic enterprises and many small and medium-sized textile and garment enterprises, such as YOUNGOR, Shanshan, Taiping, Bo Yang, Vico and lion dun. Last year, the annual output value of Enterprises above Designated Size exceeded 30 billion yuan. As a labor-intensive industry, textile and garment enterprises are affected by the new crown pneumonia epidemic. Zhu Mengxing, Secretary of the Haishu district Party committee and district governor, said: "we should enable our enterprises to withstand pressure and seek new opportunities in the new way through technological innovation, sales mode innovation and management innovation."

New technology promotes growth

In the past few days, Taiping bird clothing production base is 30 thousand square meters. In order to fight against the epidemic, Taiping bird volunteered to join the "Ningbo emergency epidemic prevention civil respirator production team" composed of 14 garment enterprises and 1 raw materials supporting enterprises, and led scientific research. In the end, the technical innovation method of inserting replaceable melt blown film into the respirator as filter reuse is the standard of the "Ningbo version" epidemic prevention mask. It not only provides "manufacturing standards" such as fabric selection, process flow, accessory standards, etc., but also provides free drawings and technical guidance to relevant production enterprises, and provokes the burden of proofing, supply chain logistics distribution and packaging design. At present, the first 1 million commercial masks provided by the company have been put on the market.

In the domestic electric blanket industry leader, "East and West Fang" set up a scientific research team. With cloud data technology embedded with electric blanket remote connection technology, special smart blankets for the elderly were developed. Family members can understand their parents' blood pressure, heart rate and sleep dynamic information through mobile phone APP. During the epidemic period, business sales increased by more than 10% over the same period.

Solid consumption suffered a cold wave, and more than 3000 stores in YOUNGOR went out of business. How to save themselves? Employees took part in "new retail" after receiving micro marketing training, and WeChat group and circle of friends became YOUNGOR's "new battleground". In recent days, in addition to the "town store explosion" shirts, suits and other sales hot, more design sense of casual wear, women's suit market is also very good, its brand Han Ma family, a value of nearly 10000 yuan of high-end feather quilt repeatedly hit the sales list.

Strong support for big data

In the early days of reemployment, many designers and managers of textile and garment enterprises are hard to protect their posts. The chairman of Bo Yang Group, Jung Chuan Chuan, innovated the "cloud office" mode of IT enterprises. For a while, Bo Yang employees only got 11% on the surface, but in fact, nearly 4000 designers and marketing related employees distributed their production tasks online, supported warehousing and logistics, and began to develop new products. There was little delay in the work. Today, Bo Yang Group, which has benefited from the "cloud office" sweetness, is constantly improving the remote office system, constantly promoting the modern transformation of the management mode of labor-intensive industries, and ultimately enhancing the ability to resist risks.

The power of enterprise innovation is guaranteed by the government. During the new crown pneumonia epidemic prevention and control period, the Haishu District People's and social affairs department has launched a line of engineering and technical personnel to evaluate the title of "green channel" for the textile and garment enterprises listed in the city's emergency supplies production area. The tax department set up a joint enterprise service team to take advantage of innovative means such as cloud lecture hall, live broadcast class, etc. to publicize the preferential tax and fee policies during the epidemic prevention and control period accurately, and provide blood transfusion for the enterprises to expand their production capacity. "Haishu enterprises reengineering platform", through the real-time analysis of big data, proactively presents common difficulties of enterprises and solves problems in time.

Up to now, more than scale textile and garment enterprises in Haishu have resumed their work. Most of the enterprises' capacity recovery is close to the same period last year.