Want To Redefine Sexy Wei Guan Xuan Dongyu Zhou As Spokesperson For Greater China Brand

The secret of Vitoria, the international underwear brand, is announced recently that Dongyu Zhou, the new generation actor, is the spokesman of the Greater China brand.

This time, Dongyu Zhou is going to break through traditional sexuality and inspire more women to have a positive and optimistic attitude and pursue self-confidence.

In fact, this is one way that Wei tries to save himself, and it can be understood as the first step of self innovation in China.

According to the latest performance report released by its parent company L Brands, the comparable sales in the fourth quarter fell by 10%, which has declined for 12 consecutive quarters, and operating profit has dropped 51% to 146 million US dollars. In the year of 2019, its sales fell by 7.79% to $6 billion 800 million and operating losses of $616 million. The landmark iconic show, which was once proud of its popularity, was suspended in 2019 due to its ratings. In February 2020, L Brands simply sold the 55% stake in the secret fund to US $525 million to private Holdings Company Sycamore Partners.

On the other hand, China's huge market potential is also changing to self motivated innovation and transformation. Cino Quigley, the founder and producer of the exhibition, pointed out that the size of China's underwear market in 2017 will reach US $25 billion, which is nearly two times that of the US market.

According to AI's "2019-2021 global underwear industry operation and China underwear market monitoring big data report", China's per capita underwear expenditure composite growth rate is 16.5%, and the estimated market size in 2019 is about 200 billion yuan. Among them, women's underwear is still the most important market, accounting for more than 60% of the total market size.

This time, the way of replacing the unusual spokesperson with Wei has indeed aroused the public opinion of the audience in a short time. But whether we can break through the traditional sex appeal, let the audience have a re understanding of the secret, and finally reflect on the terminal consumption data, it remains to be tested by time.