Giordano'S Sales Fell 34.6% In The First Quarter

In April 17th, Giordano The sales profile for the three months ended March 31, 2020 is released. The report shows that in the first quarter of 2020, Giordano's global brand sales were HK $1 billion 57 million, down 34.6% from last year, and the group's comparable sales growth rate was 30.2%.

Among them, sales volume in mainland China is HK $151 million, Taiwan is HK $133 million, the Middle East is HK $115 million, Hongkong and Macao are HK $110 million, and other parts of the Asia Pacific region are HK $291 million. Compared with 2019, sales in various regions declined.

According to the channel division, the sales volume of entity stores is HK $691 million, down 34.5% compared with last year, and the sales volume of e-commerce channels is HK $5 million 900 thousand, which is 18.1% lower than that of last year. Retail sales amounted to HK $750 million, compared with HK $1 billion 127 million last year.

Since the outbreak of the new crown virus pandemic, many countries have implemented public health measures and "closed city", resulting in social and commercial activities pause. Moreover, the Sino US trade dispute has not yet been clear. All these factors seriously affect consumer sentiment and the flow of our stores in many markets. The group has a comparable sales decline of 30.2%.