Two Ways To Save Oneself In Textile And Garment Industry: Transfer Sales Market And Change Production Varieties

The last time Ms. Dong worked in the clothing industry of Hangzhou in Zhejiang was 10 days ago. She told reporters "Securities Daily" that although she had been in the market for some time, she could clearly feel that the popularity has increased and the types of goods have returned to the same level as before the epidemic.

Because of the epidemic, the textile and garment industry, which has always been known as "gold, three silver, four red and 55", has been greatly affected. "This epidemic has had a considerable impact on the textile and clothing industry, and is a series of chain reactions." The head of a garment manufacturing company in Changshu, Jiangsu, told reporters in an interview with the Securities Daily.

In this regard, he further explained that when an early outbreak occurred in China, workers returning home during the Spring Festival holiday could not come back, and the textile factories could not produce, which would lead to the cut-off or reduction of downstream printing and dyeing enterprises' production lines, resulting in the fact that garment manufacturers could not get fabric. "However, the situation in the country has now improved. The workers came back to work one after another. Production has almost recovered. "

The epidemic has hampered domestic sales, and some losses may be reduced through foreign trade orders. However, after March, the spread of overseas epidemic, the European and American consumer market plunged into a downturn, brand customers became cautious, orders were cancelled and postponed, and textile and garment enterprises encountered difficulties in varying degrees.

At a regular press conference held recently by the Ministry of Commerce, Gao Feng, a spokesman for the Ministry of Commerce, said that according to the Ministry of Commerce's investigation of key areas, key industries and key enterprises, some foreign trade enterprises postponed or cancelled orders, and the new signed orders were affected, especially in the textile and garment industries, which will be greatly affected in the short term.

"At this time last year, orders were almost over 10 million yuan. So far this year, only a few million yuan. " In addition, the outbreak of outbreaks of foreign countries led to the reduction or even stop of freight and the longer delivery time. When the goods passed, the golden days of sales were over.

According to customs data, the total export volume of textiles and clothing in China was the largest in the first quarter of 2020. Four hundred and fifty-two point six Billion dollars, down compared with the same period last year 17.7% Textile exports Two hundred and twenty-six point nine Billion dollars, down compared with the same period last year 14.6% 。 Clothing export Two hundred and twenty-five point seven Billion dollars, down compared with the same period last year 20.6% 。

Xu Kemin, director of the industrial and Policy Department of the Ministry of industry and information technology, said at the press conference of the joint defense and joint control mechanism of the State Council recently that the textile industry is facing such problems as insufficient demand, stable employment pressure, tight funds and reduced orders.

"Goods can not be delivered and orders are reduced, resulting in slow payment. This will affect the company's cash flow and then transfer to the upstream business." The person in charge of the above garment manufacturing company told the Securities Daily.

Zhang Chenxi, an analyst with Dongjin city business and industry, told reporters that the epidemic situation is spreading seriously. The major textile and clothing exporting countries in China, the United States, the European Union and Japan are all affected by the epidemic. These countries account for about 60% of China's clothing exports. It is estimated that the export volume of textile and clothing will decline by 11% in 2020 compared with the same period last year, and the export volume in the one or two quarter will decline by 20%~30%.

At the video conference on textile and garment enterprises held recently by the China Textile Industry Management Association, the participants made six suggestions from the perspective of enterprises: actively communicating with customers, reducing losses, actively communicating with employees, and maintaining the operation of enterprises.

However, if we only produce varieties according to foreign trade orders, products will not necessarily conform to domestic aesthetics. Therefore, it is necessary to redesign and proofing to produce products that meet the needs of the Chinese people.

The above Jiangsu Changshu clothing manufacturing company specially requests the technology department to develop a series of products that are suitable for domestic sales. "Foreign trade can not go out, only through domestic sales, efforts to minimize losses." The company official told reporters "Securities Daily".