Reported Bird: Net Profit In 2019 Increased By 305.28% Over The Same Period Last Year.

A few days ago, the Cmi Holdings Ltd reported its annual report in 2019.

During the reporting period, the company achieved operating income of 3 billion 272 million 553 thousand and 600 yuan, an increase of 5.24% over the same period last year, and realized operating profit of 275 million 658 thousand and 800 yuan, an increase of 124.64% over the same period last year. Net profit attributable to shareholders of listed companies was 210 million 88 thousand and 700 yuan, an increase of 305.28% over the same period last year.

In 2019, with the spirit of "innovator first and striving for the people", the good news birds focused on the positioning of high-end menswear brands and adhered to the principles of "focus, simplicity, standards and replicability". They continued to focus on core businesses, adhere to the platform + brand "1+N" mode of operation, adhere to the good products, set up shop and recruit businesses, and strive to enhance the company's operational capability and promote "one". The development strategy of "one principal, one vertical and one horizontal" is successfully implemented.

During the reporting period, the main brands of the birds are as follows:

　　 1, good news bird brand

During the reporting period, the news birds launched the marketing strategy of "building channels, making products and promoting customization", focusing on product transformation, channel transformation, and vigorously promoting the development of customized business.

On the channel, we further optimize the network structure, open 148 new outlets, and close 91 inefficient outlets. On the product, we insist on the positioning of the masters of fashion fashion, and make the formal dress quality, leisure taste and business fashion. Customized business, initially set up an Internet customized service system, and built a customized business mode of the whole channel, so that customized business grew by over 10% over the same period last year.

In terms of brand promotion, we should strengthen the brand image of the whole category of private ordering and dress master, organize VK 100 men's show, 318 member feedback, parent-child customization season and other activities to enhance brand influence. We will focus on strengthening online promotion, new media, regional high-speed rail, shopping centers and other channels to promote the wedding season activities, and consolidate the brand position of wedding market.

　　 2, HAZZYS brand

During the reporting period, we will focus on strengthening the channel building of brand strategy flagship stores. The brand strategy flagship store will fully display the whole category brand products, set up the airport store for the key cities in the middle and high-end business consumption groups, expand the shops of high quality Ole, increase the expansion of franchisee shops, and promote the sink of the channels, altogether 90 new outlets, and close 63 inefficient outlets.

Brand promotion, by the British Fashion Association BFC and e-commerce platform Jingdong invited, "BACK TO" LONDON "as the theme, back to the source of brand inspiration London, holding the 2020ss spring and summer fashion show, to achieve online and offline joint marketing; combined with star and content marketing to increase conversion rate; organize Vitoria style product promotion activities, the United Kingdom Liberty brand joint promotion activities, the third China original trend illustration competition, Shanghai fashion week, brand tour and other activities to increase exposure. To enhance brand influence and effectively improve sales performance.

　　 3, Kai Mitch, Don Bollini brand

During the reporting period, we will actively expand outlets and optimize the network structure so as to enhance the scale of group buying and sales. On the channel, we continue to expand the size of franchisees. Kay Mitchell and Don Bollini have 64 new outlets and 48 close down outlets. On the products, we have opened up the development of special contributions to achieve the integration of online and offline development; on brand promotion, we have carried out brand promotion by promoting the theme of 88th anniversary celebration, star business, large sewing machine tour, theme Month activities, and promoting sales promotion.

　　 4, LAFUMA (Le Fei ye) brand

During the reporting period, Yue Fei Ye brand strives to expand the proportion of electricity supplier and franchisee sales, constantly improve the channel structure, open 23 new outlets, and close 22 inefficient outlets; in terms of products, improve product serialization, carry out precision marketing, focus on products, and create core products; brand promotion, closely around the "light outdoor, pleasure travel" positioning, by strengthening star endorsement. The global traveler product experience officer recruitment, outdoor exhibition, hiking challenge and other activities will enhance the brand word of mouth communication and enhance the brand image.

　　 5, solo brand

During the reporting period, solo brand actively opened up franchisee outlets, opened 82 new outlets, closed 12 inefficient stores, and built brands around professional customized brands. Through the promotion of drainage, star street shooting, cross-border cooperation, high-end forums and other activities, the brand professional show, 2019TCE professional custom show and other exhibitions were held to enhance brand influence and win the 2019TEC custom exhibition. Glamour brand and 2019 China (clothing custom industry) leader brand and other honors.

　　 6. Henry grand brand

During the reporting period, Henry grand brand mainly focused on the development of high-end sports and leisure positioning in the UK, and sold products through the integration of the news bird brand store.

　　 7, cloud wing intelligence

During the reporting period, we will steadily promote the development of customized processing business, deepen the market, strengthen custom-made customer cooperation, maintain customer relationship and enhance cooperation stickiness.

　　 8, the brand of Bao bird and the brand of Yi Li te school uniform.

During the reporting period, we will set up a specialist sales service system, create a diversified product supply structure, and diversify marketing modes through continuous direct operation, agent / middleman and big client department to expand the sales scale. During the reporting period, we won the honorary title of "China's professional armies" and "advanced brand building in 2019".

9, in terms of investment, we will continue to operate steadily and control risks during the reporting period. During the reporting period, the company's wholly-owned subsidiary Zhejiang reported bird venture capital company and Taizhou leap branch

Chuang yuan Co., Ltd., Zhejiang Yi Na Intelligent Technology Co., Ltd. jointly signed the "equity transfer agreement". The CIC bird made 22 million 800 thousand stake in Taizhou's leap to hold 4.56% of the intellectual property rights of Yi Na, and the relevant business change procedures have been completed by the end of the reporting period. During the reporting period, the investment fund established by the company, Wenzhou Jun Quan Xin Yuan investment partnership (limited partnership) and Ganzhou Jun Quan Xin Yi Zheng investment partnership (limited partnership) were developing steadily.