Jiangxi Textile Industry: Short Board Exposure Under Epidemic Situation, Looking For Opportunities In Crisis

In April 24th, 2020 Spring National Textile Park video Research Conference Conduct Jiangxi special 。 From the leaders of relevant trade associations and textile industrial parks in Jiangxi province and the representatives of enterprises, the current situation of the industry under the epidemic situation and the situation of self rescue were highlighted, and suggestions were put forward.

Main participants of China Textile Corporation:

Yang Jun, executive vice president of China Textile Industry Management Association and deputy director of the work office of China Textile Industrial Park

Wang Jinjun, deputy director of the work office of China Textile Industrial Park

Bai Limin, director of the Work Department of China Textile Industrial Park

The main participants in Jiangxi:

Zhao Zijian, Secretary General of Jiangxi Textile Industry Association

Tang Xinqiang, Secretary General of Fashion Designers Association of Qingshan Lake District

Gao Daolun, founder of needle spinning industry park in Qingshan Lake area, WOLEYI

Ding Yousheng, director of Yudu textile and garment industry cluster Office

Liu Hongmei, Secretary General of Ganzhou nkang clothing association

Xiong Xiaoqiang, deputy director of Fengxin Industrial Park Office

Hu Jinhua, manager of Guangdong Yi Long foreign trade Garment Co., Ltd.

International demand is insufficient, and then shut down after resumption of work.

The textile industry is a traditional pillar industry and an important livelihood industry in Jiangxi province. Facing the impact of the new crown pneumonia, textile enterprises have overcome difficulties in converting production, raw materials, labor and logistics, and promoted the resumption of production and recovery. Jiujiang Sai Deli, Sheng Jun silk chemical fiber and other enterprises adhere to start up, make full use of medical masks and protective clothing raw materials. Jiangxi Changshuo outdoor leisure products Co., Ltd. urgently called on employees from all over the country to return to posts, organize the production of PTFE composite materials for medical protection, and timely manufacture nanoscale protective clothing. Winners, ninda, KANGYI, Changshuo, Huaxing knitting, paerge clothing, and Nanchang Baibai Hui garment industry and other leading enterprises in the industry, give full play to their industry advantages, have invested in the production of masks, protective clothing and other epidemic prevention materials.

Jiangxi NDA Ma century Polytron Technologies Inc first obtained the business license after changing and one kind of medical device record voucher, and introduced 7 production lines from masks, protective clothing and isolating clothing from all over the country, organized training operators, 24 hours production, and ensured the supply of epidemic prevention materials. The products had been approved by the European Union CE and completed customs declaration procedures. 50 thousand mask, protective clothing, medical isolating clothing and so on 30 thousand sets, now products have been supplied in Italy, Germany and other European and American countries. Jiangxi Kang Yi dress Limited by Share Ltd (Nankang moon) new four mask production line, Nissan mask 600 thousand, to meet local needs. Under the banner of Wan Nong Chang Shuo garment organization, Alice has built four automatic mask production lines, 600 thousand Nissan. According to Baihui's clothing, Nanchang quickly purchased masks, hot-melt machines and other equipment, and launched the full force production mask. Huaxing Knitting Co., Ltd. in Nanchang purchased 11 sets of cover machines, and voluntarily transformed the 4000 square meter production workshop into aseptic workshops. After transformation, there were 3 production lines, 300 thousand daily wear masks and 30 thousand separate clothes. Jiujiang Tian filter new material, as the only enterprise in Jiangxi to produce medical melted spray cloth, has been included in the urgent shortage of urgent need for epidemic prevention and control of medical supplies in the province's key dispatching, and the establishment of double factory personnel system in factories has been focused on ensuring the production of N95 respirators. Jiujiang Obote clothing, Su Zhan dress, Ganzhou winner fashion, clothing store dress, Fuzhou Dusen dress, Bowes high clothing and other enterprises have added protective mask production line, undertake the production of medical protective clothing, effectively alleviating the shortage of protective materials in Jiangxi province.

It is understood that as of April 1st, Jiangxi textile enterprises reemployment rate reached 98.4%, the rate of workers returning to 91.4%, more than 98.6% Textile Enterprises above Designated Size, the rate of workers returning to 81.6%.

Zhao Zijian, Secretary General of Jiangxi Textile Industry Association It is said that at present, foreign trade exports are blocked and domestic demand is insufficient, which has become the most important factor that restricts the resumption and resumption of production in various clusters and parks. The main reason is that the domestic consumer market has not yet fully recovered, and the domestic market is far from the same level in the past. In addition, a large outbreak of foreign epidemic situation, foreign trade orders, logistics and so on have been greatly affected. Therefore, some enterprises mainly selling foreign trade have once again shut down and wait for the resumption of production.

For the biggest difficulties facing the textile industry in Jiangxi, Zhao Zijian said that the new crown pneumonia epidemic continues to rage around the world, the international trade is pessimistic, international logistics is blocked, and a large number of orders have been withdrawn from the list, which has brought great impact to the textile industry in Jiangxi. Many enterprises are almost "stop". Micro enterprises are life and death. Only 9% of enterprises export orders to 80% of normal situation, and the proportion of export orders is below 50% of normal situation, the proportion of enterprises is as high as 61.2%. Nanchang Qingshan Lake area has more than 2000 large and small needle textile enterprises, seventy thousand or eighty thousand employees, and cultural shirt exports account for 1/3 of the country, most of them are exported to the United States, and the impact of foreign trade is huge.

Faced with difficulties, Zhao Zijian suggested that the government help enterprises to go abroad and expand the market. Take the winner's fashion as an example, the production change protective clothing has not obtained the corresponding national authentication (CE/FDA), and can not undertake the foreign protective clothing processing order, and these certification processing cycles are too long. The Jiangxi enterprises and the monitoring and certification bodies need to co-operate with each other. They can consider establishing a Jiangxi medical protective clothing export alliance, sharing resources and qualifications, holding together for heating, and building a large ship to sea.

Opportunities in crisis

Nanchang Qingshan Lake area is the "famous knitted garment city of China" and the fourth largest industrial base of knitted apparel in China. The Qingshan Lake area has created a remarkable industry development miracle. There are more than 2000 knitted garment enterprises, with a total output value of 40 billion yuan, nearly one hundred thousand employees, and over 1 billion kinds of knitted garments each year, and 1/3 of the cultural shirt exports.

Tang Xinqiang, Secretary General of Fashion Designers Association of Qingshan Lake District It is said that by the incomplete statistics of the epidemic situation, more than 15% of enterprises in Qingshan Lake area are facing the pressure of survival, and 30% of the enterprises' turnover is estimated to be reduced by 30%-50%.

The sudden new crown virus has a great impact on the textile and garment industry. During the resumption of the epidemic, the single structure industry with foreign trade as the main body exposed many problems. First, foreign trade accounts for a large proportion of the industry. The biggest feature of the textile industry in Mount Daqing Lake area is that foreign trade is the main body. Over 90% of the textile and garment enterprises are engaged in OEM. More than 1/3 of enterprises predict that the epidemic will reduce business turnover by 30~50%. The two is the processing of incoming materials as the main body, and the short board is more obvious. 90% of the enterprises in Qingshan Lake are raw materials processing enterprises. The outbreak shows that the industry is short in terms of R & D, sales channels, brand marketing and collaborative management of supply chain. Three, information sources are scarce and enterprises are difficult to make decisions. From the perspective of spring demand, enterprises need to get information on purchase orders, fashion trends, industry development trends and talent introduction and recruitment at home and abroad. But on the basis of information sources, enterprises lack channels, scattered information and confusion, which adds difficulties to decision-making in the late stage of the epidemic. Four, the industrial chain is incomplete, and it is more difficult to resume work. Under the epidemic situation, the problem of incomplete industrial chain is more prominent. Raw material supply, fabric dyeing, delivery, logistics and distribution are all urgent problems to be solved.

The crisis is always pregnant with opportunities. In the face of the epidemic test on the development of the clothing industry, Tang Xinqiang put forward the key work of the association. One is to give advice and policy to boost the government's policy. In response to the impact of the epidemic on the economy, a series of good policies to promote economic development have been introduced from the central government to the local governments. However, different industrial situations are different. The key lies in whether policies can really take root, so that policies can really benefit enterprises and help enterprises develop. The two is to tell good stories and help enterprises build their external image. Using the good media and telling the story of "Qingshan Lake needle spinning", we can inspire the entrepreneurs of Qingshan Lake clothing people and show the brand new image of Qingshan Lake. The three is to build bridges, to promote enterprise innovation. The Qingshan Lake Fashion Designers Association has contacted a group of top designers in the country. It will make efforts for textile and garment enterprises in product innovation, technology upgrading, production optimization, and help enterprises to innovate and develop. The four is building platform to build Qingshan Lake International Fashion week. In the later stage of the epidemic, the association will also hold fashion activities such as press conference, new product selection, fashion design competition and so on, and will build the "Qingshan Lake International Fashion Week" to boost the transformation of Qingshan Lake needle spinning from the traditional dominant industries to the high fashion design and high value added fashion and creative industries.

In recent years, Fengxin county has seized the opportunity to actively undertake industrial transfer, attracting some well-known textile enterprises in China to invest and build factories. Xiong Xiaoqiang, deputy director of Fengxin Industrial Park office, said Jin Yuan textile, Bao Yuan color spinning and Hua Chun color spinning have introduced the most mature and advanced production equipment at home and abroad, such as Italy and Japan, such as automatic winder, air jet spinning, jet spinning and compact spinning, and the scale of production is the top three in Jiangxi province. But the epidemic also exposed a short board, the industry chain is incomplete, after road products are few. In the future, Fengxin county should take the initiative to break through the current situation of the development of "light weight and light weaving" industry, focus on weaving and clothing production, vigorously introduce weaving enterprises, expand printing and dyeing capacity, intensify the transfer of coastal textile industry, expand clothing, fabrics and special home textiles, and enhance core competitiveness.

Nankang is a textile and garment processing and production base in Jiangxi province. The epidemic has a great impact on foreign trade enterprises. Liu Hongmei, Secretary General of Ganzhou nkang clothing association We hope that we can get help from China Textile Alliance and expand the textile industry, so that Nankang will take a place in the textile industry of Jiangxi.

Hu Jinhua, manager of Nan Long Yi Long Branch of Guangdong Yi Long foreign trade Garment Co., Ltd., said that the epidemic has a great impact on domestic sales and foreign trade. As the epidemic continues and the situation is uncertain, there will always be enterprises falling down, but those who can persist to the last stage are excellent enterprises.

Although the situation is not optimistic, but there are always enterprises can dig opportunities, against the trend, Qingshan Lake creative brand WOLEYI is such an enterprise. At present, the most difficult part of small and medium-sized processing enterprises is no order, they can not survive. ? Gao Daolun, founder of WOLEYI and top ten fashion designer of Jiangxi Province Found this pain point, started online docking, the small knitting enterprises without orders were grafted to online business, through their own enterprise design, channel integration, for small businesses and business providers to build a bridge. At present, a database of more than 500 small businesses has been set up, and 80 thousand knitwear products are being docked each month. In addition, Gao Dao Lun also grasped the opportunity of the graduation season for college students, butted up universities around the world, launched the "most beautiful class" activities, and made a cultural shirt for graduates.

Bai Limin, director of the Work Department of China Textile Industrial Park Remind enterprises, many enterprises wear protective clothing products, but also can not throw away the original flagship products, to see the consumption after the outbreak of recovery. She also introduced the training experience of other local enterprises after shutting down.

Wang Jinjun, deputy director of the work office of China Textile Industrial Park It is of great significance to help small and medium-sized garment factories and operators of clothing businesses to engage in online industrial resource docking. The practice of mining opportunities in Jiangxi's enterprises in the plight has brought inspiration to enterprises in the industry. This is an effective way to optimize resources and optimize the allocation of cooperation. Wang Jinjun also made suggestions for export products.

Yang Jun, executive vice president of China Textile Industry Management Association and deputy director of the work office of China Textile Industrial Park In conclusion, the textile industry in Jiangxi has a good foundation and has the advantage of backwardness. The impact of the epidemic on the industry is not over in the short term. In the short term, enterprises must do everything possible to save themselves. In the long run, the textile industry in Jiangxi must identify the location and focus on sustainable development, pay attention to seize the opportunities of industrial Internet and intelligent manufacturing, base on the advanced manufacturing industry, upgrade industrial productivity, and strive to transform the late development advantage into the development trend. 。