Operation Analysis Of Textile And Apparel Professional Market In The First Quarter Of 2020

In the 1-3 month of 2020, due to the impact of the Spring Festival holiday and the new crown pneumonia epidemic, the professional hours of textile and garment market were shortened, and the market operation in most parts of the market stopped for more than two months. The total turnover volume of 45 textile and garment professional markets (including market group), which was monitored by the circulation branch in 1-3 months, was 169 billion 192 million yuan, down 39.64% from the same period last year.

1. The overall operation of the professional market in 1-3 2020

In 2020 1-3, the total turnover of 45 textile and garment professional markets (including market group), which was monitored by the circulation branch, reached 169 billion 192 million yuan, down 39.64% from the same period last year. Among them, 45 market turnover declined.

(1) market efficiency analysis

From the perspective of market operation efficiency, the average operation efficiency of 45 textile and garment specialized markets monitored in 1-3 months in 2020 was 7606.10 yuan / square meter, down 40.11% compared with the same period last year. The average business efficiency was 581 thousand and 500 yuan / shop, down 39.92% compared with the same period last year.

(two) market regional structure analysis

From the perspective of regional structure, the turnover of professional market in the 45 key monitoring markets in 1-3 months was 148 billion 344 million yuan, down 34.67% from the same period last year, accounting for 87.68% of the total turnover of the professional market; the turnover of professional market in the central region was 17 billion 135 million yuan, down 59.56% from the same period last year, accounting for 10.13% of the total turnover of the professional market; and the turnover of professional market in the western region was 3 billion 713 million yuan. The ratio fell by 65.83%, accounting for 2.19% of the total turnover in the professional market.

Chart 145 key monitoring market area turnover analysis

Data source: Statistics of China Textile Federation circulation branch

(three) circulation structure analysis

From the perspective of circulation level, the 45 key monitoring market units include 27 specialized markets for producing areas and 18 specialized markets for sale. In the 1-3 month of 2020, the turnover of 27 land producing markets reached 152 billion 411 million yuan, accounting for 90.08% of the total turnover, down 37.26% from the same period last year. The 18 places in the land sales market were 16 billion 781 million yuan, accounting for 9.92% of the total turnover, decreasing by 55.11% over the same period last year.

Two, 2020 first quarter data analysis

(1) the impact of the new crown pneumonia is extremely serious.

The first quarter is an important period for traditional Spring Festival holidays, market closes, winter clothes clearance and spring clothes listing. Spring Festival before the Spring Festival holidays and Spring Festival holidays are the two gold sales season of the professional market in the first quarter. In the first quarter, the market in all parts of the country takes full advantage of pre holiday promotion before the Spring Festival holiday, and promotes various promotional activities in an orderly manner. A better turnover was achieved. However, due to the impact of the new crown pneumonia epidemic, there has been a long period of operational lockout in various professional markets. The average operating time in the first quarter is less than a month, which has a great impact on the market turnover.

(two) online trading is brilliant.

In the first quarter of 2020, the professional market in various places began to try the concept of online cloud exhibition, moved the new product information of merchants to online, promoted online display, online communication and online transactions, such as the "Haining China International Home Textile cloud Expo", organized by Haining China Textile City, launched the official opening ceremony in March this year, breaking the traditional exhibition's constraints on time and space. On the other hand, the professional market in all parts of the country has been actively using live broadcasting and other ways to "cloud open market" to actively promote and help merchants sell products through online live broadcast, provide businesses, venues, tools and services for businesses, organize merchants to take a group to attack online transactions, and have achieved good results, such as Pu Yuan sweater market in the epidemic line. The seven policies have been launched to encourage and support market traders to conduct online transactions. In addition, the service functions of the market innovation service complex have all been implemented online, to a certain extent, alleviating the operational pressure brought by the epidemic.

(three) the Eastern origin market should be positive.

In the first quarter, the turnover volume of the textile and garment market in China showed a sharp decline. However, from the aspect of market decline and market response, the market reaction speed of the producer market was relatively agile. Under the condition that the market could not operate normally, the online public service functions were actively promoted, which promoted the resumption of production and resumption of work, reduced the loss of merchants, and linked the upstream and downstream industries. It has played a positive role; the professional market in the eastern region has always maintained the role of the mainstay of the industry, actively and flexibly trying new models and new formats, and seeking new space for the survival and development of the market in the condition of the overall environment being cold.

Three. Thinking about the professional market in the post epidemic Era

The far-reaching impact of the new crown pneumonia epidemic has directly promoted the challenges faced by the textile and garment market, and has accelerated the upgrading of the professional market and the realization of new integration. In the post epidemic era, the specialized market should adapt to the normal environment of safety and epidemic prevention as soon as possible. Based on improving the safety of operating environment, accelerating the integration of online and offline, promoting the construction of the smart market, and strengthening the cooperation of platform alliances, we should actively adapt to the new changes in the consumption trend. In the important period of great changes in the global economic situation and the industrial pattern, we should actively turn the crisis into a machine, and realize it clearly and firmly. The professional market is optimized, upgraded, innovating and developing.